When not in the office at Skype, I’m part of a cycling team with a group of four local friends. We’re training for a coast-to-coast charity cycling event but spend our weeks in separate parts of the world on business. As planning for our training days is a challenge, we often rely on Skype group video…
Will the brands revolt? Facebook has been making some serious moves when it comes to what a user sees in their newsfeed. The implication on brands (and brand pages) has been massive. In one corner, you have brands that have...
Heather Card's insight:
Charities have invested in Facebook and are now seeing a big reduction in how many of their fans see their posts. Many charities and non-profits don't have the big ad dollars available to compete with the business world.It will be interesting to see how the new paid media focus of Facebook will impact charity activity on that channel.
Non profit organizations tend to have limited budgets and limited involvement from members for planning, designing and maintaining websites. This often results in a site that doesn't really achieve everything that it could for the organization and the people involved. In recent years there has been an increasing number of organizations that are doing great things with their websites and truly making them valuable and effective. In this article we'll look at the keys to an effective non-profit organization website, while showcasing some examples from specific sites. 1. Clear Description of the Organization's Mission/Purpose Many of the visitors that will be arriving at the website will not be familiar with the organization. Upon arriving, they should be able to quickly get an idea of why the organization exists and a basic picture of what they do. The full mission statement or purpose statement is sometimes part of an About Us page, but first time visitors to the home page should have an idea of why the organization exists without even visiting another page. The About Us page can of course provide more details, but visitors should not need to navigate through the site in order to understand the basic purpose of the organization. There are a number of different ways to help convey a message of mission or purpose on a home page. In some cases there will be a brief one or two sentence statement that is located in a prominent position. Photos and images can also help to communicate purpose.
Heather Card's insight:
A concise summary of the essential elements you need to have on your charity website. Sometimes we miss the basics and lose valuable connections as a result.
In this day and age, people are tired of dry sales pitches. They want to read / watch / listen to things that allow them to experience emotions, that inspire them to take action. The best way to ignite that in your articles? Start with a great headline! And I found a great tool to help you with that.
Gone are the days when using stock photography meant cheesy smiles of people in suits or sub-par clip art style photos. There’s been a growing trend of sites offering high quality stock images, often for free or at low cost. You’ll have no doubt come across many of the images from these sites in blog [...]
There are over 1.2 billion Facebook users, more than half use Facebook every day (757 million daily active users on average in December 2013). One common way people use Facebook is for social search engine. Facebook users can do a variety of complex searches that combine their personal friend network with a topic, brand, cause, etc.
Heather Card's insight:
Facebook is like your second website. This blog has some very practical tips for optimizing search engine results on Facebook. It is also important to look at your cover photo and use it to the maximum potential.
There is no right answer when it comes to social media. Every brand, blogger and non-profit will do it differently and they should. We all have different audiences and we should be mindful of those audience rather than stick to "best practices".
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.