Charities and Social Media
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Charities and Social Media
a collection of resources on social media for charities
Curated by Heather Card
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Rescooped by Heather Card from The Marketing Technology Alert!

Facebook Finally Gets Hashtags: How They Work - MarketingLand

Facebook Finally Gets Hashtags: How They Work - MarketingLand | Charities and Social Media |



Facebook posted today about the new hashtag support with an overview, saying:

Starting today, hashtags will be clickable on Facebook. Similar to other services like Instagram, Twitter, Tumblr, or Pinterest, hashtags on Facebook allow you to add context to a post or indicate that it is part of a larger discussion. When you click on a hashtag in Facebook, you’ll see a feed of what other people and Pages are saying about that event or topic.


When you click on a hashtag, a new overlay window appears showing you matching content.


Ironically, while you still can’t search for posts in Facebook Graph Search, you can search for hashtags. Begin your search with any hashtag word, a word starting with the # symbol


Via marketingIO
marketingIO's curator insight, June 13, 2013 7:49 AM

We don't know if this will help the B2B marketer when it comes to FB.  As usual, focus on LinkedIn, SlideShare, Google+, Twitter.

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Christopher O'Connor's curator insight, June 13, 2013 9:13 AM

Facebook is always my first choice on getting information so seeing they are always to trying to improve themself is very cool

Jason M.'s curator insight, June 13, 2013 12:59 PM

It's about time. They are too closed off from how people are adapting & using social media without them.

Scooped by Heather Card!

Facebook Now Testing 'Ranked Comments' on Business Pages

Facebook Now Testing 'Ranked Comments' on Business Pages | Charities and Social Media |

It feels like it's been a while since Facebook launched a new feature or feature test. And by a while I mean, like, a couple of weeks.


But good news! They're testing something new! And while many of their recent announcements have centered around Facebook's paid ad platform, I'm happy to announce that this one centers around organic updates ... although I'm sure it will eventually play a role in paid advertising, too.


So, what's this new feature in beta? Ranked Comments. Sounds intriguing, eh? We learned about it from the fine folks at AllFacebook, and they're aptly pointing out its similarities to Reddit -- so if you've ever up-voted or down-voted content on their site, you might have an idea what this feature is like.


Without further ado, here's everything you need to know (well, everything we know so far) about the newest Facebook feature being tested out for brand pages.


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Scooped by Heather Card!

An In-Depth Look at The Science of Facebook Timing

An In-Depth Look at The Science of Facebook Timing | Charities and Social Media |
Every good marketer wants to know – when’s the best time to post on Facebook? Luckily, analytics gurus and social media mavens alike have jumped on the question – and they’ve found some interesting answers.
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Rescooped by Heather Card from Public Relations & Social Media Insight!

Social Networking For Marketers: How Pinterest Crushes Facebook

Social Networking For Marketers: How Pinterest Crushes Facebook | Charities and Social Media |

Pinterest has a higher concentration of people who are in a ‘buy’ state of mind, while Facebook users are more interested in interacting with friends - and brands.... Understanding what people do on different social networks is the key to effectively using those networks for marketing. Companies currently spend 8.4% of their marketing budgets on social media, and that’s expected to grow to 21.6% in the next five years. But with so many social networks competing to grab marketing dollars, determining the most effective channels can be extremely difficult. To illustrate, let’s look at how Facebook and Pinterest stack up against one another. Different Networks For Different Reasons While both Facebook and Pinterest offer deep customer segmentations and user engagement, it would be a mistake to target audiences in the same way across both networks. For example, you wouldn’t market your product to someone shopping at a trendy boutique the same way you would to someone walking down the street with their friends. In a store, you’d likely look to make a sale, while on the street you’d probably have more luck building brand awareness....

Via Jeff Domansky
Elsie Whitelock's curator insight, April 18, 2013 9:56 AM

It is so intersting that Pintrest is gaining so much traction;  I equate this to the old model of a beautiful house and home print magazine where females sit back with a cup of tea (or latte) and browse beautiful images allowing them to escapethe day's pressures for a little while. Also adding to this, is  the fact that Pinterest is so incredibly easy to use. Unlike google+ !!!!

Scooped by Heather Card!

10 Ways to Grow Your Facebook Following | Social Media Examiner

10 Ways to Grow Your Facebook Following | Social Media Examiner | Charities and Social Media |

Has your Facebook Page growth stalled?


Now is a good time to examine your Facebook activities, cutting out what isn’t working and expanding what works.


Here are ten tips to help grow your Facebook community.

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