Channel Marketing
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Measure Your Channel Enablement Program Against The Channel Partner Hierarchy of Needs | Launch International

Measure Your Channel Enablement Program Against The Channel Partner Hierarchy of Needs | Launch International | Channel Marketing | Scoop.it
Great headlines from @JuniperPartners @RedHatPartners @riverbed shows. Measure against the Channel Hierarchy of Needs http://t.co/bQFoO9pE3O
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5 Steps to Rescue Your Channel Marketing Funnel [Infographic]

5 Steps to Rescue Your Channel Marketing Funnel [Infographic] | Channel Marketing | Scoop.it

Content syndication is playing an increasingly important role as vendors rely more and more on indirect channel partners/value added resellers (VARs) to drive sales.


Via Riaz Khan
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How B2B companies talk past their customers | McKinsey & Company

How B2B companies talk past their customers | McKinsey & Company | Channel Marketing | Scoop.it
New research shows there’s a surprising gap between the brand messages that suppliers offer to customers and what their customers really want to know. A McKinsey Quarterly article.
Ron Carson's insight:

It get's even worse in lead generation than the McKinsey study found in brand positioning.  

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Three Steps to Align Channel Marketing

Three Steps to Align Channel Marketing | Channel Marketing | Scoop.it
Here are some suggestions on how vendors should cultivate the most beneficial working relationship with their channel partners.
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Three 2014 “Channel Changers” for IT Channel Organizations | Launch International

Three 2014 “Channel Changers” for IT Channel Organizations | Launch International | Channel Marketing | Scoop.it
“Alliances enablement increasingly critical for channel organizations http://t.co/tboRaZatwo”;
Ron Carson's insight:
Great Tips for Channel Enablement! ...and a link to an eBook that looks good too!
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Red Hat Partner Program Overhaul Complete | Cloud Computing Channel Partner Program content from The VAR Guy

Red Hat Partner Program Overhaul Complete | Cloud Computing Channel Partner Program content from The VAR Guy | Channel Marketing | Scoop.it
Red Hat has gone live with a number of channel partner program modifications it quietly initiated last fall, including upgrades to its deal registration, teaming incentive and enablement programs.
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Evolve Your Social Media Business Strategy in 2014 | Value Added Resellers' Channel Marketing Solutions content from The VAR Guy

Evolve Your Social Media Business Strategy in 2014 | Value Added Resellers' Channel Marketing Solutions content from The VAR Guy | Channel Marketing | Scoop.it

Social media will be an ever-more important part of any business' strategy on 2014. Are you onboard?

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Vendors To Increase Investment In Sales Channels In 2014 - DigitalJournal.com

“Vendors To Increase Investment In Sales Channels In 2014DigitalJournal.comPR Newswire. LEWISVILLE, Texas, Oct. 22, 2013. LEWISVILLE, Texas, Oct.”
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ChannelChat: Eric Nitschke, Launch International

ChannelChat: Eric Nitschke, Launch International | Channel Marketing | Scoop.it
“The channel universe is in a constant state of change. As a result, there are a series of debates that have been constant, such as: Is it..”
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