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The Social Media Wars [INFOGRAPHIC]

The Social Media Wars [INFOGRAPHIC] | Channel Instincts | Scoop.it

Social media has become an essential part of our daily lives, but, with so many networks out there fighting for our attention which networks are we really using? Overall, 72% of adults over the age of 18 used a social network in 2012. Currently Facebook is still the most popular site with 62% of adult global Internet users actively logging in, with nearly half of these users active on Twitter too...


Via Lauren Moss, Giuseppe Fattori
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Big changes from 2005 to 2012.  Betting on bigger shifts in future years...

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Arnaud d'Haen's curator insight, January 7, 2014 5:55 AM

I don't know if social media has become essential in someone's life, for sure it's an essential part of life for marketeers and communication wizzards {full.stop}

Harkrisyati Kamil's curator insight, January 20, 2014 10:29 PM

Make sure that you understand the target audience and i dentify the social media they prefer. In Indonesia, the total internet user reach 23,% out of the total population and mostly are young people, 15-19 years old.Recently, we have seen the growth of Twitter users . This is an opportunity for librarians to  a good opportunity for librarian to reach more audience

Siri Anderson's curator insight, January 26, 2014 2:20 PM

I find it interesting to note parallels and contrasts between use of social networks in f2f environments and online environments.  In some instances the online version works better for those who flounder in person. In some cases people who love the real world interactions disparage the online ones. But for most of us, there seems to be a parallel in our patterns and style it would seem. Where should children "learn" how to do this, or is that lesson beside the point at this time?

 

Channel Instincts
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Content That Fits Your Marketing Strategy to a Tea [Infographic] - Direct Marketing News

Content That Fits Your Marketing Strategy to a Tea [Infographic] - Direct Marketing News | Channel Instincts | Scoop.it
Marketers are heating up engagement by steeping customers in an abundance of valuable content.
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SEO Checklist: 15 Steps to Optimize Your Website

SEO Checklist: 15 Steps to Optimize Your Website | Channel Instincts | Scoop.it
Search Engine Marketing - Today, you can easily create a website, and even gather a team around it to grow the site through content. But that's not enough to get your site on the ...
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23 Hints for Creating Content that Search Engines Love - Infographic

23 Hints for Creating Content that Search Engines Love - Infographic | Channel Instincts | Scoop.it
Google changes its search engine formulas over 500 times a year in the pursuit of delivering results that are relevant to you the user of search.This is achieved through the key element of producing great unique content.
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Seven Myths of Email Marketing [Infographic]

Seven Myths of Email Marketing [Infographic] | Channel Instincts | Scoop.it
Email Marketing - Many email marketing ideas we hold true are actually false. Here's a quick look at seven prevalent myths about email marketing.
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12 Common Mistakes that are Ruining Your Social Media Marketing Strategy

12 Common Mistakes that are Ruining Your Social Media Marketing Strategy | Channel Instincts | Scoop.it
When used correctly social media sites can be a great place to interact with other small businesses, generate new sales leads and to keep your customers up to date with your latest news and offers....

Via donhornsby, Jeff Domansky
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Scott Wachtel's curator insight, March 27, 9:32 AM

I have seen it happen over and again with different organizations. They disappear from people's timelines For no apparent reason. 

DrAlfonso Orozco C.'s curator insight, March 27, 4:10 PM

For a beter Social Media.>>>>>>>>>>>>>

GulfToBayWeb's curator insight, March 27, 10:50 PM

These mistakes are easily made, but they are just as easy to avoid 

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12 Common Mistakes that are Ruining Your Social Media Marketing Strategy

12 Common Mistakes that are Ruining Your Social Media Marketing Strategy | Channel Instincts | Scoop.it
When used correctly social media sites can be a great place to interact with other small businesses, generate new sales leads and to keep your customers up to date with your latest news and offers. When not used correctly they can become a scary place where you can destroy your online reputation.

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Scott Wachtel's curator insight, March 27, 9:32 AM

I have seen it happen over and again with different organizations. They disappear from people's timelines For no apparent reason. 

DrAlfonso Orozco C.'s curator insight, March 27, 4:10 PM

For a beter Social Media.>>>>>>>>>>>>>

GulfToBayWeb's curator insight, March 27, 10:50 PM

These mistakes are easily made, but they are just as easy to avoid 

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The Good, the Bad and the Ugly Truth About Content Marketing in 2015

The Good, the Bad and the Ugly Truth About Content Marketing in 2015 | Channel Instincts | Scoop.it
Way back in 1993 we saw the birth of content marketing when the very first e-book was released on the web. 


Jump forward 22 years later and it's safe to say that content has evolved into
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The Definitive List of Social Media Marketing Tools

The Definitive List of Social Media Marketing Tools | Channel Instincts | Scoop.it
This article gives you a breakdown of the type of social media marketing tools available to help with social media and it's all broken down by categories.

Via iNeoMarketing
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Richard Guha's curator insight, March 24, 10:14 AM

We do not carry out enough analysis of social media, yet there are plenty of opinions. It is time this changed.

Kim Harris's curator insight, March 24, 5:47 PM

Great social media marketing resources and well organized...

Firstpoint Marketing and Communications's curator insight, March 27, 8:06 AM

Social media management has grown to become a major business. These are some of the tools used by the professionals. But you too can use them to manage your own accounts. They provide great sources of content and the ability to schedule posts on a variety of social media.

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Infographic: What Data-Driven Marketing Looks Like in 2015 - Adweek

Infographic: What Data-Driven Marketing Looks Like in 2015 - Adweek | Channel Instincts | Scoop.it
Data-driven marketing, once a novel type of marketing, has evolved to become an integral component of almost all advertising campaigns and strategy.
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Seven Ways to Leverage Visual Storytelling in Your Marketing - Forbes

Seven Ways to Leverage Visual Storytelling in Your Marketing - Forbes | Channel Instincts | Scoop.it
Our attention span as humans is decreasing each year. It's now shorter than the ordinary goldfish. Depending on the source our attention span is roughly between 2.5 seconds and 6.5 seconds. For an average goldfish it's 9 seconds.
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50 Digital Marketing Tools to Grow Your Start-Up

50 Digital Marketing Tools to Grow Your Start-Up | Channel Instincts | Scoop.it
This list of 50 tools can help you boost your digital marketing start-up in every aspect, from SEO to social media to email.

Via iNeoMarketing
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iNeoMarketing's curator insight, March 22, 4:19 PM

Here's what you'll want to do: click through to review the blurb to each one, then click through via the live links for those tools that make the most sense for you.

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61 Key Social Media Metrics, Defined

61 Key Social Media Metrics, Defined | Channel Instincts | Scoop.it
There are so many metrics on social media that it's hard to know which ones you should be looking out for. Here we pick out the ones to know and ignore
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6 Things We All Need to Stop Doing on Social Media Now

6 Things We All Need to Stop Doing on Social Media Now | Channel Instincts | Scoop.it
There’s no reason to learn lessons the hard way — especially if someone else already has. Here are 6 social media marketing habits that need to disappear.
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Study: How Marketers Optimize Their Social Media Content

Study: How Marketers Optimize Their Social Media Content | Channel Instincts | Scoop.it
Our Social Media Content Optimization Survey looks into the strategies marketers are using to optimize their social content and how effective they’ve been.
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Understanding the Content Marketing Strategy - infographic

Understanding the Content Marketing Strategy - infographic | Channel Instincts | Scoop.it
Whether you have a new campaign to launch, and upcoming event, or you need enterprise-level assistance, the following infographic can guide you through and help you make a difference on any scale.
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Marketing Has A Marketing Problem

Marketing Has A Marketing Problem | Channel Instincts | Scoop.it
Michael Brenner, NewsCred’s newly appointed Head of Strategy, spoke on the company’s behalf for the first time last week at the New York City meeting of the Argyle Summit. "One common theme of this event has been change,” said Brenner.
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Designing A Social Media Program That Generates Retail Sales

Designing A Social Media Program That Generates Retail Sales | Channel Instincts | Scoop.it
Social media is the engagement tool of choice when you try to reach your consumer base.  We often overlook using engagement marketing to target and promote to e-tailers and retailers. Cross-platfor…

Via Brian Yanish - MarketingHits.com
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How to Use LinkedIn: The Ultimate List of LinkedIn Tips

How to Use LinkedIn: The Ultimate List of LinkedIn Tips | Channel Instincts | Scoop.it
Learn how to use LinkedIn for professional networking, business, and marketing with this ultimate cheat sheet of tips.

Via Pantelis Chiotellis
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Linda Buckmaster's curator insight, March 29, 8:38 PM

Hubspot have produced a cheat sheet with three main categories depending on your goals for using LinkedIn. One and two you may already be familiar: 1) LinkedIn profile tips to optimise your LinkedIn presence, and 2) how to use LinkedIn for professional networking.  Section 3 you may not be so familiar: 3) how to use LinkedIn for business and marketing.

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The Difference Between Content Marketing and Advertising

The Difference Between Content Marketing and Advertising | Channel Instincts | Scoop.it
Content marketing has been a buzzword in media for a while now. But that doesn’t mean that everyone knows what it is, how it works, or how it differs from traditional marketing.
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[Infographic] B2C Marketers Speak—5 Predictions About The Future of Marketing

[Infographic] B2C Marketers Speak—5 Predictions About The Future of Marketing | Channel Instincts | Scoop.it
We took a deep dive into survey results from these B2C marketers—the creative minds typically responsible for the expensive yet memorable ads and branding that fueled plenty of water cooler discussions across the world.

Via Jeff Domansky
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Jeff Domansky's curator insight, March 24, 2:53 AM

Marketo takes a look at the future of marketing.

CIM Academy's curator insight, March 25, 5:39 AM

What is the future of B2C marketing? This research shows the views of professional marketers.

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10 Reasons Why Small Businesses Should Invest More in Content Marketing - Search Engine Journal

10 Reasons Why Small Businesses Should Invest More in Content Marketing - Search Engine Journal | Channel Instincts | Scoop.it
Content marketing is undoubtedly the way to go in 2015. Small businesses need to understand why they need to take up and stick to content marketing.
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The Beginning of the End of Storytelling

The Beginning of the End of Storytelling | Channel Instincts | Scoop.it
the marketing industry is obsessed with telling stories, but brands need to become story makers, not storytellers, writes david berkowitz.

Via Eric_Determined / Eric Silverstein, Karen Dietz
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Karen Dietz's curator insight, March 23, 2:49 PM

Ahhhhhh, now here's an article that will cause you to step back and get you thinking. It's about the underbelly of storytelling -- or dark storytelling. And how to avoid that path. I've experienced all that is shared in this article in my work with clients.


What I love is how the author, David Berkowitz @dberkowitz, pushes back against the current state of storytelling in marketing, and shows us where its power -- and the future -- really rests.


This is a rare article to find, but it speaks truth. Time to get wiser -- and better -- at our business storytelling. This article will help you do that.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

CIM Academy's curator insight, March 24, 5:45 AM

This article suggests that professional marketers should to focus their efforts storymaking in order to build brand awareness.   

Amarens Schuurmans's curator insight, March 24, 7:43 AM

Luister je naar verhalen van je klanten of druk je jouw verhaal, koste wat het kost, door. #Focus op het faciliteren van verhalen door jouw doelgroep en verrassende punten zullen naar voren komen. Tenslotte vertelt een goed verhaal zichzelf.

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The 10 New Rules Of Visual Content Marketing

The 10 New Rules Of Visual Content Marketing | Channel Instincts | Scoop.it
Consumers online behaviour has changed. They make split-second decisions based on visual content. Here are the 10 new rules of visual content marketing

Via Pantelis Chiotellis
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The Ultimate Guide to Creating Visually Appealing Content

The Ultimate Guide to Creating Visually Appealing Content | Channel Instincts | Scoop.it
Have you noticed that I publish a lot of visually appealing content on Quick Sprout? From videos to infographics, I’m constantly leveraging visual media. C

Via iNeoMarketing
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Neil Ferree's curator insight, March 23, 1:20 PM

Including appealing visuals into each and every piece of shared content is a good practice to adopt.

Nedko Aldev's curator insight, March 24, 5:47 AM

 

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Roger L. Gill's curator insight, March 24, 8:03 AM

Visual Content is a must for marketing and it must be good.

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26 Social Media Monitoring Tools [Reference Guide] - RazorSocial

26 Social Media Monitoring Tools [Reference Guide] - RazorSocial | Channel Instincts | Scoop.it
Do you have a monitoring tool set up to track important mentions on Facebook, Twitter, blogs and more? Are you monitoring the trends related to conversations about your brand?   Is all that social media activity paying off?

Via iNeoMarketing
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iNeoMarketing's curator insight, March 22, 3:59 PM

h/t to Ragan.com.