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The Secret Recipe for Viral Content Marketing Success

The Secret Recipe for Viral Content Marketing Success | Channel Instincts | Scoop.it
We know that content marketing is one of the best ways to engage with audiences and potential customers online. But what happens when a business has tried content marketing and has seen few returns?

Via The Fish Firm
Greg Bonsib's insight:

Content is at the heart of the matter.

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Mr Tozzo's curator insight, May 13, 2013 8:20 AM
The Secret Recipe for Viral Content Marketing Success
Joey Stinson's curator insight, May 13, 2013 2:32 PM

hmmm.....this seems to be a rather bold statement. 

Billy R Bennett's comment, May 13, 2013 11:57 PM
Great article.

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Channel Instincts
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5 Steps for Responding to a Social Media Crisis

5 Steps for Responding to a Social Media Crisis | Channel Instincts | Scoop.it
Social media is a volatile place. What moves people to action one day might bore them the next, and what’s seen as funny and tasteful to one person might be seen as objectionable to another. The reactions of your followers are difficult to predict, and your posting activity is controlled by humans, so no matter how hard you try, you’re going to end up making some mistakes.

There are different types of mistakes that can be made on social media. You might publicize something that was meant to be private. You might make a typo or post an incorrect link and fail to proofread before sending. You might post something with full understanding and the best intentions, but with a negative backlash from your audience.

The bottom line is that mistakes happen, and sometimes those mistakes will lead to a social media crisis, putting your brand in a vulnerable and difficult position. Some crises are so intense that it seems you may never recover, but countless major national brands have faced social chaos and emerged gracefully. If you find yourself in a particularly tough situation, follow these five steps to dig yourself out of it:

Via Brian Yanish - MarketingHits.com
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Ritika Mathur's curator insight, July 1, 12:44 AM

http://niftyfuturetipsprovider.blogspot.in/2015/07/watch-live-nifty-opening-market-affairs.html

SENAME Interactive's curator insight, July 1, 1:38 AM

Own your mistake and take remedy.

SENAME Interactive's comment, July 1, 1:39 AM
Mistakes are humane. Own your mistakes and take remedy.
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10 Stupidly Simple "Hacks" To Win At Content Marketing

10 Stupidly Simple "Hacks" To Win At Content Marketing | Channel Instincts | Scoop.it
Columnist Quinn Whissen shares easy tactics that will help you get the most out of your content marketing strategy.
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5 Reasons Why Content Marketing is Getting Harder and More Important - Small Business Trends

5 Reasons Why Content Marketing is Getting Harder and More Important - Small Business Trends | Channel Instincts | Scoop.it
Content marketing is obvious. If you’re here reading Small Business Trends, odds are that you’re...
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2015: Gary Vaynerchuk Keynote - Online Marketing Rockstars - YouTube

My Keynote Talk in Hamburg. Gary Vaynerchuk, Video von den Online Marketing Rockstars -- Gary Vaynerchuk builds businesses. Fresh out of college he took his ...
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The Big C That’s Killing Your Content Marketing, copywriting and digital strategy

The Big C That’s Killing Your Content Marketing, copywriting and digital strategy | Channel Instincts | Scoop.it
Your marketing should be about the wants needs and desires of your customers and one of the biggest outcomes you can hope for is to spark a new relationship or sustain an existing one.
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The 5 C’s For Choosing Which Social Networks Best Fit Your Business - Social Media Week

The 5 C’s For Choosing Which Social Networks Best Fit Your Business - Social Media Week | Channel Instincts | Scoop.it
Vivek S. is the author of this article, which published originally on Let's Crack Marketing This post is based on my recent observation of social media act
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How to Create a Winning Content Promotion Plan - BuzzStream

How to Create a Winning Content Promotion Plan - BuzzStream | Channel Instincts | Scoop.it
A step-by-step promotion plan for content marketers, including timing, influencers, social media, and outreach.
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How to Develop a Plan of Attack for Your Content-Marketing Strategy

How to Develop a Plan of Attack for Your Content-Marketing Strategy | Channel Instincts | Scoop.it
Without a visible road map, you're guaranteed to overlook crucial steps and miss out on potential opportunities for ROI.
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Facebook And Instagram Driving The Social Media Growth Of Retail Brands [REPORT] - Dazeinfo

Facebook And Instagram Driving The Social Media Growth Of Retail Brands [REPORT] - Dazeinfo | Channel Instincts | Scoop.it
90% of retail brands prefer minimum two social media networks to market. Facebook most preferred, but Instagram is driving growth. A study.
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6 Steps to Finding Your Twitter Audience

6 Steps to Finding Your Twitter Audience | Channel Instincts | Scoop.it
Use this step-by-step guide to find and connect with the people who want your content most.
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Tweeting, Pinning, Liking, Plussing, Sharing: 50+ Best Social Media Marketing Tools

Tweeting, Pinning, Liking, Plussing, Sharing: 50+ Best Social Media Marketing Tools | Channel Instincts | Scoop.it
Social media management tools are essential as they make it easy to schedule posts and communicate with followers and fans. But finding the best tool for your business need can be an overwhelming task as there are hundreds of tools and apps to choose from. Luckily, help is at hand. Take a look at this infographic and pick your perfect social media tool depending on your needs and budget.
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Are You Using a Zero-Based Marketing Communications Strategy?

Are You Using a Zero-Based Marketing Communications Strategy? | Channel Instincts | Scoop.it
Consider your marketing spend in terms of contribution to profits...instead of just cost of sales.
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Is Your Content Confusing Your Customers?

Is Your Content Confusing Your Customers? | Channel Instincts | Scoop.it
If your content aims too high or too low for your reader, then you are missing the mark.
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Marketing meets IT: Building cross-functional harmony in a complicated world ... - VentureBeat

Marketing meets IT: Building cross-functional harmony in a complicated world ... - VentureBeat | Channel Instincts | Scoop.it
Marketing and IT don't have a great history together. But a multi-channel, multi-device world has made marketers' success largely dependent on tech and data, so learning how to not just get along, but thrive together, is essential.
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Despite the need to, 80% of marketers can't personalize their marketing (study) - VentureBeat

Despite the need to, 80% of marketers can't personalize their marketing (study) - VentureBeat | Channel Instincts | Scoop.it
Tools to help target prospects earlier in the buying process are now becoming available, says a new VB Insight report on identity and marketing.
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6 Strategies for Marketing Your Retail Business Online

6 Strategies for Marketing Your Retail Business Online | Channel Instincts | Scoop.it
These tips will help your business increase its visibility online.
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Lights, Camera, Action: How to Perfect Your Vine Strategy

Lights, Camera, Action: How to Perfect Your Vine Strategy | Channel Instincts | Scoop.it
Vine should be part of your visual storytelling strategy -- you do have one don't you?
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4 Must-Watch Inspirational TED Talks on Creativity in Business

4 Must-Watch Inspirational TED Talks on Creativity in Business | Channel Instincts | Scoop.it
Get inspired and let the creative juices flow with expert advice from these top TED speakers.
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10 of the Dumbest Social Media Blunders Ever | Entrepreneur

10 of the Dumbest Social Media Blunders Ever | Entrepreneur | Channel Instincts | Scoop.it
The Internet is an effective means of building your brand slowly or mangling it in a big hurry.

Via Jessica Kelly
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Jessica Kelly's curator insight, June 24, 8:44 PM

Think you've seen every list of SM SNAFUs? There are a few on here that surprised me. I mean, some of them...just wow.

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7 Simple Steps to Improve Your Content Marketing Strategy | Convince and Convert: Social Media Strategy and Content Marketing Strategy

7 Simple Steps to Improve Your Content Marketing Strategy | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Channel Instincts | Scoop.it
These seven steps and downloadable template will teach you how to create a content marketing strategy your customers will love.
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8 is Enough: Infographic Reveals Top Social Media Marketing Mistakes | Mobile Marketing Watch

8 is Enough: Infographic Reveals Top Social Media Marketing Mistakes | Mobile Marketing Watch | Channel Instincts | Scoop.it
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How to Simplify & Scale Your Visual Marketing Strategy

How to Simplify & Scale Your Visual Marketing Strategy | Channel Instincts | Scoop.it
Visual marketing requires a lot of creativity and testing but it can be done quite effectively without too much effort and money invested.
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6 Social Media Lessons from the Best Brands in Content

6 Social Media Lessons from the Best Brands in Content | Channel Instincts | Scoop.it
Whether they're inspiring their audience or learning with their fans, these 6 brands have a winning social media strategy we can learn from.
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