Changing Your Mind
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One customer story sells, and another doesn’t. Why?

One customer story sells, and another doesn’t. Why? | Changing Your Mind | Scoop.it

Via Karen Dietz
Jeanne Melanson's insight:

This is a very good article.  For anyone who uses other people's stories and successes in your business, it's a must read.

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Karen Dietz's curator insight, February 16, 2013 8:47 AM

Hey -- what a great example that Michael Harris has put together for us! Here are two examples -- one of a story used in sales that DID NOT work. In other words, no sale resulted.


In the second example we have a story that DOES work -- resulting in a sale.


If you are incorporating stories into your sales process, then this post is for you. We need more examples of what works and what does not work in order to refine our storytelling and grow our businesses.


Enjoy this post and I hope you get some good ideas for how to tweak your stories for better results!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

corneja's comment, February 17, 2013 3:12 PM
Why the link doesn´t work in my case? I have tried to accede several times and always got a 404 Page Not Found! :-(
Karen Dietz's comment, February 18, 2013 9:03 AM
Hi -- don't know why the link doesn't work. Here it is again: http://insightdemand.com/uncategorized/customer-story-sells-doesnt-why/
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I Have a Black Dog His Name Is Depression, And You?

I Have a Black Dog His Name Is Depression, And You? | Changing Your Mind | Scoop.it
I have a black dog his name is depression. I share this video for those of us who suffer from major, chronic depression on a daily basis.
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The Secret by Rhonda Byrne -

The Secret by Rhonda Byrne - | Changing Your Mind | Scoop.it
The book The Secret by Rhonda Byrnes holds excellent theory on the Law of Attraction but it also lacks important aspects in changing your mindset and increasing your perseverance in order to succeed.

Via Martin Pelletier
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Martin Pelletier's curator insight, March 7, 4:13 PM

The book The Secret by Rhonda Byrnes holds excellent theory on the Law of Attraction but it also lacks important aspects in changing your mindset and increasing your perseverance in order to succeed.

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Peace Philosophy and Public Life - OpEdNews

Peace Philosophy and Public Life - OpEdNews | Changing Your Mind | Scoop.it
Peace Philosophy and Public Life OpEdNews The following is the foreword by David Swanson to a new book called Peace Philosophy and Public Life: Commitments, Crises, and Concepts for Engaged Thinking edited by Greg Moses and Gail Presbey , available...
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5 Myths about Introverts and Extraverts at Work

5 Myths about Introverts and Extraverts at Work | Changing Your Mind | Scoop.it
“Raise your hand if you’re an introvert.”During two different years, I made this request to more than 200 MBA students at Wharton. In 2011, only a few students raised their hands.
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'You Can Do Anything, too' Symposium Aims to Educate, Empower - PotomacLocal.com

'You Can Do Anything, too' Symposium Aims to Educate, Empower - PotomacLocal.com | Changing Your Mind | Scoop.it
PotomacLocal.com 'You Can Do Anything, too' Symposium Aims to Educate, Empower PotomacLocal.com This coming Saturday, an event will feature local business, networking opportunities, giveaways, and will also broadcast the notion that anyone can...
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Amazing Alpha Mind System, Holistic Solution Peak Mental Performance

Amazing Alpha Mind System, Holistic Solution Peak Mental Performance | Changing Your Mind | Scoop.it
Amazing Alpha Mind System – Holistic Solution for Peak Performance If you’ve ever read a book on mind power, taken a course, or listened to a brainwave entrainment audio… you’ll know there are certain tools and technologies capable of unlocking...
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Do You Hold Yourself Accountable For Your Actions or Blame the Cat?

Do You Hold Yourself Accountable For Your Actions or Blame the Cat? | Changing Your Mind | Scoop.it
 Do You Hold Yourself Accountable For Your Actions or Blame the Cat?
Do you hold yourself accountable for your actions?  I hope you do a better job of it than this man.
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What Does It Take to Be Successful at Working From Home?

What Does It Take to Be Successful at Working From Home? | Changing Your Mind | Scoop.it
A lot of people have the desire and dream to be their own boss and make their living from home. But what does it take to be successful at working from home?
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I Don’t Have the Money to Start My Own Business, What You Can Do

I Don’t Have the Money to Start My Own Business, What You Can Do | Changing Your Mind | Scoop.it
I Don’t Have the Money to Start My Own Business, What You Can Do
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The Power of Masterminding – Masterminding on a road trip!

The Power of Masterminding – Masterminding on a road trip! | Changing Your Mind | Scoop.it
The Power of Masterminding
My sister Jeanne Melanson and I have just spent the last 3 weeks in a fun filled mastermind session.

Via michael melanson
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Law of Opposites, Bob Proctor, LifeSuccess Productions

Law of Opposites, Bob Proctor, LifeSuccess Productions | Changing Your Mind | Scoop.it
Have you ever paid any attention to the idea that there are two sides to everything? Everything that happens in your life today will either appear negative or positive. Keep in mind whatever happens must have a positive side to it.
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Interview with Michael Melanson, Coolest Guy in Montreal

Interview with Michael Melanson, Coolest Guy in Montreal | Changing Your Mind | Scoop.it
In this interview with Michael Melanson, he talks about recently quitting his full-time job to work Empower Network full time and has not looked back.
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Six Ways to Turn Desire Into Gold, Think and Grow Rich, Napoleon Hill

Six Ways to Turn Desire Into Gold, Think and Grow Rich, Napoleon Hill | Changing Your Mind | Scoop.it
Six Ways to Turn Desire Into Gold, Think and Grow Rich, Napoleon Hill
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Facts About Mental Illness – It’s Not Like it Used to Be

Facts About Mental Illness – It’s Not Like it Used to Be | Changing Your Mind | Scoop.it
Facts About Mental Illness – It’s Not Like it Used to Be

Via michael melanson
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michael melanson's curator insight, March 4, 2013 8:54 AM

is more and more important to know some Facts About Mental Illness, as we see that mental illness seems to affect more and more people.  The attitude towards mental illness is also changing, and is not the stigma that it once used to be

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Scientism rejects philosophy as a form of knowledge

Scientism rejects philosophy as a form of knowledge | Changing Your Mind | Scoop.it
Scientism rejects philosophy as a form of knowledge. Yesterday, I began a series called "Science versus its Evil Twin: Scientism:." I had written that there are five major clues that distinguish the pursuit of science, and I ...
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Saving the World with Analytical Philosophy - h+ Magazine

Saving the World with Analytical Philosophy - h+ Magazine | Changing Your Mind | Scoop.it
Saving the World with Analytical Philosophy h+ Magazine Screen Shot 2014-02-28 at 11.40.33 PM Stuart Armstrong, a former mathematician currently employed as a philosopher at Oxford University's Future of Humanity Institute, has recently released an...
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Developing a content marketing mindset – five skills to master

Developing a content marketing mindset – five skills to master | Changing Your Mind | Scoop.it
It's not enough to start up a content marketing department: these skills and principles must permeate the entire organisation (Is Content Marketing the way to go!
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LaughFest 2014's LaughteRx Series has the prescription for emotional health - The Grand Rapids Press - MLive.com

LaughFest 2014's LaughteRx Series has the prescription for emotional health - The Grand Rapids Press - MLive.com | Changing Your Mind | Scoop.it
LaughFest 2014's LaughteRx Series has the prescription for emotional health The Grand Rapids Press - MLive.com Stanfield's music has been heard on "Oprah," "Entertainment Tonight" and all of the major network TV stations, and has been recorded by...
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Mirroring Mind – Jason Silva, a 2-Minute Philosophical Shot of Reality

Mirroring Mind – Jason Silva, a 2-Minute Philosophical Shot of Reality | Changing Your Mind | Scoop.it
The Mirroring Mind, Jason Silva ~ a 2-Minute Philosophical Shot of Reality ~ In The Mirroring Mind – Jason Silva offers us a two-minute video inspired by the ideas of Douglas Hofstadter explored in the brilliant book Gödel, Escher, Bach: An Eternal...
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Knowing Your Goals First for Success, Goal Setting, Blogging

Knowing Your Goals First for Success, Goal Setting, Blogging | Changing Your Mind | Scoop.it
Knowing your goals first for success is essential in business, school studies, cooking, anything. Without setting clear goals, you might not get what you want.
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How to Start a Business For Free Online!! - michael r. melanson

How to Start a Business For Free Online!! - michael r. melanson | Changing Your Mind | Scoop.it
How to Start a Business For Free Online? Check out this excellent system that was set up by my friend Chuck Marshall. He will bring your from starting at $0

Via michael melanson
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Being Wealthy versus Being Rich, Finding a Balance

Being Wealthy versus Being Rich, Finding a Balance | Changing Your Mind | Scoop.it
Just my take on the difference between being wealthy versus being rich and finding the balance between being both for your own peace of mind.
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Law of Opposites, Bob Proctor, LifeSuccess Productions

Law of Opposites, Bob Proctor, LifeSuccess Productions | Changing Your Mind | Scoop.it
Have you ever paid any attention to the idea that there are two sides to everything? Everything that happens in your life today will either appear negative or positive. Keep in mind whatever happens must have a positive side to it.
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[VIDEOBLOG] Learn, Do & Teach Simultaneously | Michael Melanson's Empower Network Blog

[VIDEOBLOG] Learn, Do & Teach Simultaneously | Michael Melanson's Empower Network Blog | Changing Your Mind | Scoop.it
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Hourly Chic Pay Review, Passive Income Online with HourlyChicPay

Hourly Chic Pay Review, Passive Income Online with HourlyChicPay | Changing Your Mind | Scoop.it
HourlyChicPay Review: HCP is a passive income online advertising platform where you get paid hourly to advertise your business. It is very simple to get started.
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