Excerpt from the article written by Kevan Lee and posted on Buffer Blog:
"Finding and sharing exquisite content has never had more value than it does today.
What is content curation?
Content curation is sorting through a large amount of web content to find the best, most meaningful bits and presenting these in an organized, valuable way.
Or another definition:
"In a world of nearly infinite content, consumers are looking to one-stop shop." by Mike Kaput
Curation is not aggregation.
Aggregation is algorithmic. Curation is handpicked.
The human element of curation is a huge source of its value.
Significant benefits to a good content curation strategy include:
- You improve your relationship with the sites whose content you share.
- You grow your authority on a subject (provided the curation is top-notch).
- You add quality content to your site or timeline and create a great resource for others.
- You save time from creating content yourself, from scratch.
Examples of where you might use content curation:
- Curate content in a weekly blog post.
- Curate content in an email newsletter.
- Curate content on your social media profiles.
How to curate content as efficiently and expertly as possible.
Certainly, there is a time investment involved in doing it right (as with most things done well). There are a number of resources, tools, and tricks that help make the curation process even easier. Here’s what’s involved.
-Find unique places to discover exquisite content
We collected 17 off-the-radar places to search for new content. The off-the-radar spots are often quite good; there’s content on those sites that your audience may not have seen before, which adds an immediate boost of credibility for you and a boost of value your readers.
- Read what you find
I can admit to being tempted to skim a story and share it—or skip the skimming altogether and jump straight to sharing! There’s just so much content to read and so little time.
I’m clearly not alone in this temptation. Do people read what they share? Not exactly.
- Pick out your favorites
As you read, make note of the stories that really stood out to you and that you’d like to share. There are a number of different ways of organizing these, ranging from old-school to highly automated.
Batch and schedule: The shortcut to social curation
If you choose to share your curation on social media (great idea!), you have a number of tools at your disposal and one neat time-saving trick: Batch and schedule.
Inside the Buffer curation process
Curation is a regular part of our daily activities here at Buffer, both in our social media marketing and in the Buffer product itself. We share the best stories we can find from our archives and from the web to our profiles on Twitter, Facebook, Google+, and LinkedIn, and we curate a list of content suggestions that are offered fresh each day for folks to pick up and add to their buffers..."
Each point is analyzed with detailed information and external links. Read original, useful and informative article here:
Via Giuseppe Mauriello