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Should Pepsi Change its Name?

Should Pepsi Change its Name? | Changing the Brand Name | Scoop.it
The soda is what the company is named after, but with just 11% of PepsiCo's earnings before interest and tax coming from its North American drinks business, is it time for a re-brand?

Via Sylvain Leroux, Laura Killgour
Apar Sethi's insight:

Changing the Brand Name is a big risk for a Multi National Company like Pepsi. Cusromers and Stakeholders connected to this company have built a relaition with the brand Pepsi which had been maintained since several years. Changing the name can cause a huge shift in the effectiveness of Brand Awareness and Recognition they have created since the start. Many parts of the world may not be in a link with social media which may cause a huge loss due to no effective communication between the company and the customers. A good market research and forecast should be practise before taking a big step.

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Kasem Tanom's comment, March 18, 2013 11:39 PM
I agree with lances comment. Pepsi has strong brand identity and strength as it is well known around the world. Rebranding pepsi may cause the company to lose a strong relationship with their consumers and may result in loss of profits
Norman Vaz's comment, March 20, 2013 3:40 AM
I agree with you Gavin about loyal customer''s however in saying that they do need to think twice about re-branding as the disaster that coke faced during their re-branding and changing the taste has not been forgotten as they ended up bringing the old coke back because their loyal customers didn't want anything to do with the new coke. Even though it was the same old boring coke. But in saying that recently coke has started re -branding their products to be eco-friendly and being able to recycle their bottles into other things so the competition that Pepsi faces is very stiff and in saying that it would be really good for the company in my opinion to venture out and re-brand and take a leap cause without risk there is no reward.
Luke Mariner's comment, March 21, 2013 3:02 AM
I agree, Pepsi changing their name is definitely a risk. It takes time and care in order to build a large, known and favoured brand. It relies on the company behaviour to be remembered differently from competitors and reoccurring purchases (as well as emotions) from consumers to build loyalty. There are also so many used and taken brand names these days, so the question also has to be asked whether it would be a damaging move to change the name and risk the reputation so far. A businesses name and logo reflects that companies values and goals, and if the name changes there is also the risk of losing the emotional commitment from consumers. A well identified and researched strategy would need to be used.
Changing the Brand Name
PepsiCo. planning to change their Brand Name
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Rescooped by Apar Sethi from IMC Brand Management
Scoop.it!

Should Pepsi Change its Name?

Should Pepsi Change its Name? | Changing the Brand Name | Scoop.it
The soda is what the company is named after, but with just 11% of PepsiCo's earnings before interest and tax coming from its North American drinks business, is it time for a re-brand?

Via Sylvain Leroux, Laura Killgour
Apar Sethi's insight:

Changing the Brand Name is a big risk for a Multi National Company like Pepsi. Cusromers and Stakeholders connected to this company have built a relaition with the brand Pepsi which had been maintained since several years. Changing the name can cause a huge shift in the effectiveness of Brand Awareness and Recognition they have created since the start. Many parts of the world may not be in a link with social media which may cause a huge loss due to no effective communication between the company and the customers. A good market research and forecast should be practise before taking a big step.

more...
Kasem Tanom's comment, March 18, 2013 11:39 PM
I agree with lances comment. Pepsi has strong brand identity and strength as it is well known around the world. Rebranding pepsi may cause the company to lose a strong relationship with their consumers and may result in loss of profits
Norman Vaz's comment, March 20, 2013 3:40 AM
I agree with you Gavin about loyal customer''s however in saying that they do need to think twice about re-branding as the disaster that coke faced during their re-branding and changing the taste has not been forgotten as they ended up bringing the old coke back because their loyal customers didn't want anything to do with the new coke. Even though it was the same old boring coke. But in saying that recently coke has started re -branding their products to be eco-friendly and being able to recycle their bottles into other things so the competition that Pepsi faces is very stiff and in saying that it would be really good for the company in my opinion to venture out and re-brand and take a leap cause without risk there is no reward.
Luke Mariner's comment, March 21, 2013 3:02 AM
I agree, Pepsi changing their name is definitely a risk. It takes time and care in order to build a large, known and favoured brand. It relies on the company behaviour to be remembered differently from competitors and reoccurring purchases (as well as emotions) from consumers to build loyalty. There are also so many used and taken brand names these days, so the question also has to be asked whether it would be a damaging move to change the name and risk the reputation so far. A businesses name and logo reflects that companies values and goals, and if the name changes there is also the risk of losing the emotional commitment from consumers. A well identified and researched strategy would need to be used.