Consumer Insights
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How digital is affecting consumer behavior and vice versa
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New Study Fails To Show That Violent Video Games Diminish Prosocial Behavior - Slashdot

New Study Fails To Show That Violent Video Games Diminish Prosocial Behavior - Slashdot | Consumer Insights | Scoop.it
trawg writes "A new Australian study on the effect of violent video games on Australia has just been published, failing to find any evidence that playing video games affects prosocial behavior.
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Running as a social behavior: New Balance carves the new term “runnovation”

Running as a social behavior: New Balance carves the new term “runnovation” | Consumer Insights | Scoop.it
The marketing initiative by Arnold Worldwide continues the narration started by NB’s previous campaign, “Let’s Make Excellent Happen” in 2011—now, the focus is on fresh interpretations within running and on a person, an amateur or a pro.
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