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SEO FAQ's Guide [Infographic]

SEO FAQ's Guide [Infographic] | Changes in Advertising | Scoop.it

Via The Fish Firm
Steve Schildwachter's insight:

Most infographics are just number collages but this one was actually pretty useful.

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Marcello Ottani's comment, November 17, 2012 2:37 AM
thanks for this interesting infografic. You can get the details of the Page Optimisation? do not read even with the zoom ...
Two Pens's curator insight, March 5, 2013 11:23 AM

Pretty solid infographic that makes it easy to understand the basics of SEO.

Steve Schildwachter's comment, March 6, 2013 11:40 AM
Most infographics are just data collages but there IS some interesting info here.
Changes in Advertising
Embracing the changes and challenges of modern marketing and advertising
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Martin Sorrell: WPP Isn't an Advertising Company | Digiday

"I don't like the word advertising," says Martin Sorrell, holding company chief executive.
Steve Schildwachter's insight:

The headline is accurate, but not complete -- Sir Martin actually has some more interesting points to make about the business (formerly?) known as advertising.

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Rescooped by Steve Schildwachter from International Marketing Communications
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Digital outdoor ads 'recognise' Mini drivers | News | Marketing Week

Digital outdoor ads 'recognise' Mini drivers | News | Marketing Week | Changes in Advertising | Scoop.it
Roadside billboards to serve tailored messages just to Mini owners as they drive past, as part of ‘Not Normal’ campaign.

Via Paul Squirrell
Steve Schildwachter's insight:

The same technology will soon allow customized ads based on facial recognition vs. this, which is...call it...chassis recognition.

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Paul Squirrell's curator insight, August 20, 2013 11:15 AM

I like this campaign.  It is a simple idea, plays to the heart of the brand and make you feel special for having a mini.  Bringing the whole thing to life via OOH is clever and I cant wait to see it in real life.

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How to Develop a Multilingual Content Marketing Strategy

How to Develop a Multilingual Content Marketing Strategy | Changes in Advertising | Scoop.it

As online users become more savvy and increasingly reject direct and invasive advertising techniques, content marketing is becoming ever more important. It’s a key way to engage customers and spread brand awareness.

Creating content that is both relevant and valuable to its target audience is at the very heart of effective content marketing. This can be challenging enough in a single language, but if you’re dealing with multiple languages and cultural differences, there are even more issues to consider.

Read more: http://www.searchenginejournal.com/how-to-develop-a-multilingual-content-marketing-strategy/59749/

 

 


Via Igniva Solutions
Steve Schildwachter's insight:

Underlining a key point:  It's critical to have a clear, strong story and tell it in a consistent voice.  That's going to get more and more important as brands increasingly go global.

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Advertising 101: How Claude Hopkins Sold a Staggering Amount of Beer - Business 2 Community

Advertising 101: How Claude Hopkins Sold a Staggering Amount of Beer - Business 2 Community | Changes in Advertising | Scoop.it

"Hopkins believed that advertising existed only to sell something. He didn’t care for bells and whistles, but got the job done through ingenuity. Check out a few tidbits of his wisdom and then scroll down past the quotes to read Hopkins’ biggest success story: how he rocketed Schlitz Beer from 8th in the country to number one.

 

“My words will be simple, my sentences short.”

“The only purpose of advertising is to make sales. [Advertising] is profitable or unprofitable according to its actual sales.”

“Treat it (advertising) as a salesman. Force it to justify itself. Compare it with other salesmen. Figure cost and result. Accept no excuses which good salesmen do not make.”

“I never ask people to buy. The ads all offer service, perhaps a free sample. They sound altruistic. But they get a reading and action. No selfish appeal can do that.”

“We must get down to individuals. We must treat people in advertising as we treat them in person.”
Read more at http://www.business2community.com/marketing/advertising-101-how-claude-hopkins-sold-a-staggering-amount-of-beer-0537623#P2m7rd84iUbvo8Mr.99

 

 

 


Via k3hamilton
Steve Schildwachter's insight:

You had me at "Claude Hopkins".  He is a revered figure among alumni of Foote, Cone & Belding.  Read his book, Scientific Advertising!

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Two Pens's curator insight, July 7, 2013 4:40 PM

Via Steve Schildwacter, an advertising writer of the best school: Love this reminder about Claude Hopkins whom I revere above David Ogilvy.

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Twitter / AshleighLouPR: This is TOO aggressive ...

Twitter / AshleighLouPR: This is TOO aggressive ... | Changes in Advertising | Scoop.it
This is TOO aggressive advertising ������ http://t.co/RiFEvxz1LR
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No, native advertising in print is not going to “save newspapers ...

No, native advertising in print is not going to “save newspapers ... | Changes in Advertising | Scoop.it
There is no magic bullet that is going to "save newspapers," and that includes using native advertising and other forms of sponsored content in the print version, despite what one publishing executive would like to think.
Steve Schildwachter's insight:

The only thing that will "save" newspapers is content, i.e., actual journalism, not the slow slouching slide into banal feature writing that has plagued the industry over the last 20 years.

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Rescooped by Steve Schildwachter from Public Relations & Social Media Insight
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64 Google+ Content Strategies | Copyblogger

64 Google+ Content Strategies | Copyblogger | Changes in Advertising | Scoop.it

Google+ isn’t only a social network. It’s the very backbone (and future) of Google itself. As Brian Clark wrote yesterday, authorship and the possible effects on the Google algorithm have the potential to be extremely beneficial to savvy content creators. If you’re a writer, this is either going to be very good for your career, or you’ll risk becoming relatively invisible online.

 

If you’d like to land solidly in the former camp of writers, the question becomes one of how to use Google+ to further your own goals. With that in mind, I’ve put together an infographic for you that outlines 64 strategies that every writer and content producer can put into action, and start reaping the rewards of intelligently engaging with Google+....


Via Jeff Domansky
Steve Schildwachter's insight:

I'm going to pay attention to this one, if only because Google seems to be corralling even my Blogger site into Google+.  This is also why iGoogle is going away, I'm sure of it.

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Ken Morrison's curator insight, May 11, 2013 7:56 PM

I need to explore Ripples.  I also learned that if someone adds me to their circle, my content will show higher in their Google searches.  Not Google+ searches, but all relavant Google Searches!!!!!
 

Jeff Domansky's comment, May 11, 2013 8:06 PM
You're welcome Ken. It was an eye opener and great G+ tips. Glad it was helpful.
Two Pens's curator insight, May 12, 2013 11:08 AM

Infographic is a mess but the article info on G+ is excellent with lots of helpful tips. My fave: use recorded Hangouts to interview people in your field. They will be stored on YouTube and can function as informative posts.

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Ad Agency Billing Rates Stabilize As Economy Improves, Says Second Wind - PR Newswire (press release)

Ad Agency Billing Rates Stabilize As Economy Improves, Says Second Wind PR Newswire (press release) WYOMISSING, Pa., April 17, 2013 /PRNewswire-iReach/ -- National hourly billing rates for small to mid-sized advertising and marketing firms remained...
Steve Schildwachter's insight:

In other words, they bottomed out?

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SEO FAQ's Guide [Infographic]

SEO FAQ's Guide [Infographic] | Changes in Advertising | Scoop.it

Via The Fish Firm
Steve Schildwachter's insight:

Most infographics are just number collages but this one was actually pretty useful.

more...
Marcello Ottani's comment, November 17, 2012 2:37 AM
thanks for this interesting infografic. You can get the details of the Page Optimisation? do not read even with the zoom ...
Two Pens's curator insight, March 5, 2013 11:23 AM

Pretty solid infographic that makes it easy to understand the basics of SEO.

Steve Schildwachter's comment, March 6, 2013 11:40 AM
Most infographics are just data collages but there IS some interesting info here.
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Mark Cuban Says Social Television Is The Future, Not Web: Video

Mark Cuban Says Social Television Is The Future, Not Web: Video | Changes in Advertising | Scoop.it
Live television is more vital a platform than digital and new media, said Mark Cuban during a session on the opening day of the 50th anniversary NATPE/Cont
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Inside The Atlantic Media’s Agency Arm

Inside The Atlantic Media’s Agency Arm | Changes in Advertising | Scoop.it
Atlantic Media Strategies is a digital consulting shop that wants to transfer editorial insight to brands.
Steve Schildwachter's insight:

This is a very interesting crossover:  Publisher acts like Agency.  It's the story behind the story of the recent "sponsored content" controversy.

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Two Pens's curator insight, January 31, 2013 2:50 PM

Atlantic is crossing over from digital consulting to publishing and vice versa. It's an interesting model.

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Killed By Tech @equalman @YouTube

Killed By Tech @equalman @YouTube | Changes in Advertising | Scoop.it

This is a great 1:15 watch! 


Via The Fish Firm
Steve Schildwachter's insight:

Fun video, too-obvious '80s soundtrack, but worth a minute or so.  International friends will note that not all these things are dead in every country, e.g., phone card is alive and well in Latin America.

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ytegiadinh05's comment, January 29, 2013 1:33 AM
http://ytegiadinh.com.vn sách rẻ
hatem deif's curator insight, January 30, 2013 1:31 PM
great..thanks
The Fish Firm's curator insight, February 3, 2013 10:51 AM

This is a great 1:15 watch! Also, check out Care2Healthy 17 Creative Ways To Re-Use Your Phone Book http://sco.lt/7Yr3rN

Rescooped by Steve Schildwachter from Writing for Social Media
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The 10 Immutable Laws of Storytelling

By Andy Goodman. Form more info, visit www.agoodmanonline.com.

1. Stories are about people. Even if your organization (a) is devoted to saving flora and/or fa…

Via Gregg Morris, Laureano López Pizarro, Two Pens
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Patrizia Bertini's curator insight, January 20, 2013 8:37 AM

Stories are about People.  Stories don’t tell: they show

Jeni Mawter's curator insight, January 21, 2013 9:36 PM

Stories are about the human condition. We love them because we care about the human condition. Simple.

Two Pens's curator insight, January 24, 2013 11:50 AM

Especially in business (not just entertainment), stories have to elucidate what people want. It's not usually about money or sales, it's more typically about a problem that needs to be solved: creating a presentation quickly, operating a logging truck that's not going to fall apart, ridding oneself of IT hassle. If you can figure out what people want in your product or service, you can tell a stry that makes them act.

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10 Examples of Social Media ROI [Infographic]

10 Examples of Social Media ROI [Infographic] | Changes in Advertising | Scoop.it
Does social media drive ROI? Here's how 10 companies successfully used social media marketing initiatives and measured their success.

Via The Fish Firm
Steve Schildwachter's insight:

Not all of these are, strictly speaking, examples of ROI, but they do (a) add dollar signs to a topic sorely lacking them, and (b) help see how social media can be a business tool.

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Paul Squirrell's curator insight, October 4, 2013 11:05 AM

Well the answer is 'Yes', but there are a great many more less successful examples also.

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57% of consumers have no interest in engaging with brands via social media, TNS report says

57% of consumers have no interest in engaging with brands via social media, TNS report says | Changes in Advertising | Scoop.it
The majority of the U.K. consumers (61%) hate being engaged with brands in social media because of: poor language (42,5%), (#marketing 61% of consumers do not want to engage with brands on social platforms: This leaves a large 39% to go for!

Via Paul Squirrell
Steve Schildwachter's insight:

Surprised it's not higher than 57%.

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Paul Squirrell's curator insight, August 13, 2013 4:23 AM

Okay, around 57% of consumers have no interest in engaging with brands via social media.  This also means that 43% do.  No channel is perfect and, no channel will reach everyone - be that press, TV, PR or indeed social. Perhaps a good old fashioned 'marketing mix' is required? :-)

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Five Monkey Wrenches For The Future Of Public Relations

Five Monkey Wrenches For The Future Of Public Relations | Changes in Advertising | Scoop.it
Words, Concepts, Strategies from Rich Becker

Via Richard Becker
Steve Schildwachter's insight:

Insightful assessment of PR that everyone in advertising and journalism should also read!

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Richard Becker's curator insight, July 15, 2013 10:31 AM

The decisions that public relations pros make in the next few years will shape the practice for a generation or more. 

Two Pens's curator insight, September 29, 2013 4:16 PM

Interesting contrarian view of PR community which seems to believe they own social media. 

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The Problem With Communications Planning

The Problem With Communications Planning | Changes in Advertising | Scoop.it
In order to fully understand communication today, marketers need to rediscover media in it’s entirety and go beyond just what shows up in research databases.
Steve Schildwachter's insight:

More about "Comms Planning".

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MediaPost Publications MEC Debuts Momentum, Communications Initiative 06/21/2013

MediaPost Publications MEC Debuts Momentum, Communications Initiative 06/21/2013 | Changes in Advertising | Scoop.it
MEC Debuts Momentum, Communications Initiative - 06/21/2013 (+1. No such thing as 'lite' comms planning.
Steve Schildwachter's insight:

Another sign that "Comms Planning" will be the next British Invasion to hit U.S. #Advertising.

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Need To Explain To Others What Content Curation Is? Use This Visual Collection

Need To Explain To Others What Content Curation Is? Use This Visual Collection | Changes in Advertising | Scoop.it
What is content curation about? Diagram, charts and infographics to make sense of the curation conundrum

Via Robin Good
Steve Schildwachter's insight:

Even -- no, ESPECIALLY -- if terms like "content curation" really annoy or confuse you, then take a look at this resource.

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Ali Anani's curator insight, March 4, 12:38 AM

Curate using this visual map

Ali Anani's curator insight, March 4, 12:39 AM

Curate using this visual map

Monica S Mcfeeters's curator insight, March 30, 9:18 AM

This will be helpful to share to those wondering about content curation.

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What Are The Best Ways To Engage Social Media Users? [INFOGRAPHIC]

What Are The Best Ways To Engage Social Media Users? [INFOGRAPHIC] | Changes in Advertising | Scoop.it
Steve Schildwachter's insight:

Posting this because it's useful, i.e., the "info" drives the "graphic", not the other way around.

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Michelle Gilstrap's curator insight, April 27, 2013 11:07 PM

Good ideas to bring your followers more engagement.

Two Pens's curator insight, May 3, 2013 12:59 PM

Interesting factoid here: questions rank pretty low on the engagement totem pole. 

Rescooped by Steve Schildwachter from Writing for Social Media
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5 Storytelling Tips for Compelling Business Writing

5 Storytelling Tips for Compelling Business Writing | Changes in Advertising | Scoop.it

Via Two Pens
Steve Schildwachter's insight:

The more things change, the more they stay the same.  Great principles for direct response, mass advertising and -- yes -- "content marketing".

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Two Pens's curator insight, April 15, 2013 1:47 PM

"They Laughed When I Sat Down to Play," penned by John Caples in 1926, is still a great ex. of how telling a story can draw the reader in. 

Tom Fair's curator insight, April 15, 2013 2:15 PM

An easy read, with good actionable advice.

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Google will reportedly open its own retail stores starting this year

Google will reportedly open its own retail stores starting this year | Changes in Advertising | Scoop.it
It's no secret that Apple's retail stores have proven extraordinarily beneficial for the company, and it looks like Google may be getting into the game now as well. 9to5Google is reporting that the...

Via The Fish Firm
Steve Schildwachter's insight:

It will be interesting to see if this succeeds and/or is a gigantic shark jump.

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Zapnito's curator insight, February 20, 2013 4:26 AM

Google's ecosystem goes from code to couches.

Jorge Rubio Navarro's curator insight, February 27, 2013 8:35 PM

Al menos nos pondremos las gafas!!!, ¿habrá Google Bar? me refiero a cervezas con GPS, gabando cada trago y publicandolo en G+. Ohh Google el sw nunca inventó hw...

Jorge Rubio Navarro's comment, February 28, 2013 12:13 AM
I wish my work space were like this...
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Five Reasons You Should Quit Using the Word 'Client' | Guest Columnists - Advertising Age

Five Reasons You Should Quit Using the Word 'Client' | Guest Columnists - Advertising Age | Changes in Advertising | Scoop.it
john boiler, ceo of 72andsunny, ad age's 2013 agency of the year, says there are real business benefits in dropping the word client from your shop's vocabulary.
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Google advertising revenue surpasses US print industry [print is dead] | The Wall Blog

Google advertising revenue surpasses US print industry [print is dead] | The Wall Blog | Changes in Advertising | Scoop.it
A milestone has been passed. In the first six months of 2012 Google made $1.6 bn more in ad revenue than the entire US print industry -- that's not just newspapers, but magazines too.

Via Paul Squirrell
Steve Schildwachter's insight:

More evidence of what we already knew.  Interesting milestone nevertheless.

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Ad Majorem: Book Review: The Signal and The Noise

Ad Majorem: Book Review: The Signal and The Noise | Changes in Advertising | Scoop.it
Steve Schildwachter's insight:

A big part of staying abreast of Changes in Advertising is understanding so-called Big Data.

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Two Pens's curator insight, January 27, 2013 12:48 PM

This is on my "to read" list because it involves understanding big data and how whoever controls the data will control the future.