"A new, viral classic video in that the first follower is really the dance of change leadership." 

This useful, brief video classic has been around awhile.  Yet I'm still discovering leaders and change staffers who don't know about it. Clear, compelling change teaching in under 3 minutes. ~  Deb


The first follower transforms a lone nut into a leader.


If you've learned a lot about leadership and making a movement, then let's watch a movement happen,  ...

Now comes the first follower with a crucial role: he publicly shows everyone how to follow. Notice the leader embraces him as an equal, so it's not about the leader anymore - it's about them, plural. Notice he's calling to his friends to join in. It takes guts to be a first follower!

The first follower transforms a lone nut into a leader. If the leader is the flint, the first follower is the spark that makes the fire.

Now here come 2 more, then 3 more. Now we've got momentum. This is the tipping point! Now we've got a movement!



As more people jump in, it's no longer risky.


If they were on the fence before, there's no reason not to join now. They won't be ridiculed, they won't stand out, and they will be part of the in-crowd, if they hurry.

Over the next minute you'll see the rest who prefer to be part of the crowd, because eventually they'd be ridiculed for not joining.

And ladies and gentlemen that is how a movement is made!

See the official, full transcript at http://sivers.org/ff