Change Management Resources
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Change Management Resources
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Establishing a New Normal, A Case Study via ASTD

Establishing a New Normal, A Case Study via ASTD | Change Management Resources |

Recently, the American Society for Training and Development (ASTD) changed its name.  Reactions to the name change ranged from excitementcynical, to disappointment....One thing is clear. For a major change like this—an identity change, no less—the change process could have been handled better.

 The last thing you want to happen during a transition is for employees to start a rumor mill.

Lessons learned include:

2. Get employees involved early in the change process. People who lead the change have more information and time to process the information than the majority of the organization. ....You can provide a communication channel, such as an employee survey or focus groups, to test your change concept and for your employees to provide feedback.

3. Communicate frequently. It usually takes a village and a lot of time to transition from the current state to the future state.   ...Err on the side of over-communicating because people crave accurate and timely information during a transition. The last thing you want to happen during a transition is for employees to start a rumor mill.

4. Acknowledge the old, celebrate the past, and welcome the new.

It’s important to acknowledge how past successes have led the company to its current state. You can build on the foundation of past success, acknowledge employees’ contributions, and launch for the future.

5. Establish the new normal. ...what new behaviors [are needed now?]  Establish new norms, language, and align your existing operational processes to support the new direction....companies that are growing too fast without establishing the needed infrastructure and operational processes create a lot of chaos for employees - employee engagement scores decline.

Related tools & posts by Deb:





Deb Nystrom, REVELN's insight:

What is the New Normal?  It's just part of the steps & lessons learned from this retrospective case study of a name change in a large association.  ~  Deb

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Rescooped by Deb Nystrom, REVELN from Online-Communities!

Change Community: Writing an Online Community Plan - How To

Change Community:  Writing an Online Community Plan - How To | Change Management Resources |

If you plan on building an online community you must have a plan - not a strategy, but a community plan. The list below will help you develop your plan and improve the growth and experience of your community. 


The plan is relevant for  social communities, blogging, email marketing and just about anywhere else online.


Recommendation: Create an online community plan and then segment each category with their own responsibilities

DN:  I suggest a thorough answer to this question before the steps below:  What is the purpose of being in the community?  (Short & long term.)




1.  Who runs the community.   A leader. Choose one person (responsibility, control, standards, expectations) to manage the online community.  


2.  Build community persona.  Who you are targeting to join?  Include demographics, habits and attitudes, vehicle types they drive, education levels, average annual income, marital status, number of kids, etc. 


3. Early focus.   Focus on 20-50 people that fall into your persona descriptions, to encourage early joining.


4.  Why should they join?  Be prepared to explain why these people should join:

  • Value proposition?  
  • Increase their stature in the off-line community?  
  • Increased visibility or fame?  


5. Retaining new members.  What is your plan to get them engaged and to retain them?  Defined your process to get new members engaged immediately or they will lose interest.  Assign a dedicated member to mentor each new member that joins the community for about 3 weeks.  Provide the opportunity to engage, ask questions, recommendations.


6.  Community happenings.  Short-term and long-term - activities


7.  How will you grow the community?  Exclusive?  Grow a massive community?  Define your clear vision of how to or not to promote the community for growth.


8.  Platform selection.  Explain your choice via the  type of community you are building - note  forums, mailing lists, newsgroups, etc.


9. Content creation.  Create a content calendar, plan for content creation at least 4-6 weeks out when you launch.  Stay at least 30 days ahead of publishing. Assign responsibilities for management, creation, editing, and publishing of the content for the community.


10.  Value.   [DN:  See purpose & vision, to ensure this is delivered!]






Plan for Content Creation --

The Social Media TuneUp --

Via maxOz
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