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Rescooped by Deb Nystrom, REVELN from Online-Communities
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Change Community: Writing an Online Community Plan - How To

Change Community:  Writing an Online Community Plan - How To | Change Management Resources | Scoop.it

If you plan on building an online community you must have a plan - not a strategy, but a community plan. The list below will help you develop your plan and improve the growth and experience of your community. 

   

The plan is relevant for  social communities, blogging, email marketing and just about anywhere else online.

    

Recommendation: Create an online community plan and then segment each category with their own responsibilities


DN:  I suggest a thorough answer to this question before the steps below:  What is the purpose of being in the community?  (Short & long term.)

  

Elements:

  

1.  Who runs the community.   A leader. Choose one person (responsibility, control, standards, expectations) to manage the online community.  

  

2.  Build community persona.  Who you are targeting to join?  Include demographics, habits and attitudes, vehicle types they drive, education levels, average annual income, marital status, number of kids, etc. 

  

3. Early focus.   Focus on 20-50 people that fall into your persona descriptions, to encourage early joining.

  

4.  Why should they join?  Be prepared to explain why these people should join:

  • Value proposition?  
  • Increase their stature in the off-line community?  
  • Increased visibility or fame?  

  

5. Retaining new members.  What is your plan to get them engaged and to retain them?  Defined your process to get new members engaged immediately or they will lose interest.  Assign a dedicated member to mentor each new member that joins the community for about 3 weeks.  Provide the opportunity to engage, ask questions, recommendations.

  

6.  Community happenings.  Short-term and long-term - activities

  

7.  How will you grow the community?  Exclusive?  Grow a massive community?  Define your clear vision of how to or not to promote the community for growth.

  

8.  Platform selection.  Explain your choice via the  type of community you are building - note  forums, mailing lists, newsgroups, etc.

  

9. Content creation.  Create a content calendar, plan for content creation at least 4-6 weeks out when you launch.  Stay at least 30 days ahead of publishing. Assign responsibilities for management, creation, editing, and publishing of the content for the community.

  

10.  Value.   [DN:  See purpose & vision, to ensure this is delivered!]

  

Sourcehttp://bit.ly/M8xgMu

  

Resources

   

Plan for Content Creation --  http://bit.ly/Pil9Sa

The Social Media TuneUp -- http://bit.ly/KXr88R


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Rescooped by Deb Nystrom, REVELN from Innovation & Institutions, Will it Blend?
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Why Innovation Dies, Dealing with Disruption, not placing Deans: Higher Ed's long, winding Road to Online Education, Forbes

Why Innovation Dies, Dealing with Disruption, not  placing Deans: Higher Ed's long, winding Road to Online Education, Forbes | Change Management Resources | Scoop.it

Here's the companion post to the previous article that features the long & winding road in dealing with online education, and confronts disruption head-on.


Excerpted:


Lessons Learned

  • Innovation in New Markets do not come from “overarching strategies”
  • It comes out of opportunity, chaos and rapid experimentation
  • Solutions are found by betting on a portfolio of low-cost experiments
  • The road for innovation does not go through committee


One useful purpose a university committee could have had was figuring out what the goal of going online was. [The example in the article is education based.]


__________________________


...it is so complex that figuring out the one possible path to a correct solution is computationally incalculable.
__________________________


...the path to implementing online education is not known. In fact, it’s not a solvable problem by committee, regardless of how many smart people in the room. It is a “NP complete” problem – it is so complex that figuring out the one possible path to a correct solution is computationally incalculable.


By: Steve Blank, author, teacher of entrepreneurship and consultant who has reshaped how startups are created. He is coauthor of the recently published, The Startup Owner’s Manual (K&S Ranch, 2012).


Source:  http://www.forbes.com/sites/groupthink/2012/05/01/why-innovation-dies/2/

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