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The best, "non-partisan" change resources treasures on the planet.   For the BEST of the BEST curated news  SUBSCRIBE to our monthly newsletter via  Reveln.com/Tools/ (We never SPAM!)
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Rescooped by Deb Nystrom, REVELN from Exploring Change Through Ongoing Discussions
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Moving From a Network of Silos to Data-Driven Collaboration

Moving From a Network of Silos to Data-Driven Collaboration | Change Management Resources | Scoop.it
If you work in marketing, you may have spent a good portion of your life in meetings and status phone calls for the projects you are working on.


...there are multiple ways to combat these challenges,

  • from simple learning loops being instituted organizationally-wide, 
  • to enterprise portals to showcase vendors, projects, best practices, and results of company-wide marketing initiatives. 

There is no one-size-fits-all solution, but key tenets around collaboration, platforms, and governance that can help get it off the ground.



With the evolution of social business tools, adoption, and the changing of the workforce, we are naturally heading from an enterprise of silos to an enterprise of connected data-driven collaboration.


Via janlgordon
Deb Nystrom, REVELN's insight:

Does the illustration deliver on the collaboration concepts along with the source article?   It will take more than a changing of the guard.  ~ D

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Djebar Hammouche's curator insight, August 16, 2013 3:18 AM
Moving From a Network of Silos to Data-Driven Collaboration
Deb Nystrom, REVELN's curator insight, November 1, 2013 11:49 AM

This illustration seems well-paired. better together, with a recent business intelligence post on this curation stream.  ~  Deb

Deb Nystrom, REVELN's curator insight, November 7, 2013 10:29 AM

The curation comments and full article are very insightful moving toward data-driven collaboration, making this one of the first articles on my curated curation "Best of the Best" news, drawing from:  
 

  • Agile Learning,
  • Careers,
  • Change Leadership Watch,
  • Innovation & Institutions,
  • People Data,
  • Motivation,
  • Talent and Performance Development,
  • and the Social Media Learning Lab.


I'll be using the new ScoopIt & MailChimp service to deliver a list of 6-8 Best of the Best items monthly via email to those who let me know their interests via DebNystrom@Reveln email and/or signing up on Reveln Tools..


Your email will NEVER be shared with or sold to others, you can unsubscribe at any time.  MailChimp is a respected purveyor of high integrity email list practices.


~  Deb

Scooped by Deb Nystrom, REVELN
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3 Ingredients to Becoming World Class: Will the next Toyota be Chinese, or Indian?

3 Ingredients to Becoming World Class:  Will the next Toyota be Chinese, or Indian? | Change Management Resources | Scoop.it

"China’s Lenovo is now the second-largest PC maker in the world and hopes to grab the top spot from Hewlett-Packard soon."


Read on for goood competitive change  insights here on how 2nd and 3rd tier companies in China and India are now vying for global branding recognition, and why they've got a good shot at making it happen.  


Excerpts:


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Non-branded companies earn margins of 3-8% and are at risk of being undercut by cheaper rivals. Branded firms enjoy fatter margins of 15% or more.

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Chinese and Indian companies are no longer content to do the grunt work for Western firms, for two simple reasons:

  

  • non-branded companies typically earn gross margins of 3-8% and are constantly at risk of being undercut by cheaper rivals. 
   
  • Branded firms enjoy fatter margins (15% or more) and more loyal customers.


Yet becoming a global brand is exceedingly hard. ...GfK, a consumer-research company, found that only one-third of Americans were willing even to consider buying an Indian or Chinese car.


...How can others make the leap? “The New Emerging-Market Multinationals”, a book by Amitava Chattopadhyay, of INSEAD, and Rajeev Batra, of the University of Michigan’s Ross School of Business, offers some clues.



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...global firms need new products and processes that generate buzz.

____________________________________


The article illustrates three basics:

  

  • First, they must exploit their two basic advantages—economies of scale and local knowledge—to expand into new markets,
    
  • Some firms use their understanding of local markets to expand globally,
  
  • Others move swiftly to exploit opportunities.

   

The research in the book offers three more ingredients to these basics:

   

1.  The first is focus: they should define a market segment in which they have a chance of becoming world-class.

   
  • Natura Cosméticos, a Brazilian cosmetics-maker, zeroed in on the market for “natural” cosmetics with ingredients extracted from the rainforest.
    
  • Lenovo focused on computers for corporate clients before expanding into the consumer market. 
   

2.  The second is innovation: global firms need new products and processes that generate buzz. 

  • HTC produces 15-20 new mobile-phone handsets a year.
   
  • Natura releases a new product every three working days. 
   
3.  The third ingredient is old-fashioned brand-building: Questions to decide:  
   
  
  • Use the company’s name (as Toyota does) or another name (as Procter & Gamble does - Gillette razors to Pampers diapers)?
     
  • How to market effectively in multiple countries without budget-busting? Lenovo has hired an expensive American marketing firm, but saves money by doing most of its advertising work in Bangalore.


  

Read the full article here.


NOTE: Do you need perspective on change planning, facilitating, organizing, implementing or sustaining especially when dealing with demanding deadlines and short staffing?


You can contact Deb Nystrom here to find out more, without obligation.

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