If you work in marketing, you may have spent a good portion of your life in meetings and status phone calls for the projects you are working on.
...there are multiple ways to combat these challenges,
- from simple learning loops being instituted organizationally-wide,
- to enterprise portals to showcase vendors, projects, best practices, and results of company-wide marketing initiatives.
There is no one-size-fits-all solution, but key tenets around collaboration, platforms, and governance that can help get it off the ground.
With the evolution of social business tools, adoption, and the changing of the workforce, we are naturally heading from an enterprise of silos to an enterprise of connected data-driven collaboration.