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Rescooped by Deb Nystrom, REVELN from The Social Media Learning Lab
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Demystifying social media, change in big business trends & structuring - McKinsey Quarterly

Demystifying social media, change in big business trends & structuring - McKinsey Quarterly | Change Management Resources | Scoop.it

"A McKinsey trio of writers call out how the vast majority of executives have no idea how to harness social media’s power, as well as how senior leaders can harness it to shape consumer decision making more predictably."


This is relevant as a change resource, as is the commentary on the article, also illuminating, including these two:  


"B2B has certainly been a slow adopter but we’ve seen a dramatic shift in just the last year...."


and


...It is no longer about how your CMO [Chief Marketing Officer] uses social media. It is about “Is your organization social-media ready?“

 

Excerpted:

 

[Social Media] is much more than ...another form of paid marketing, and it demands more too:

  • a clear framework to help CEOs and other top executives evaluate investments in it,
  • a plan for building support infrastructure, and
  • performance-management systems to help leaders smartly scale their social presence.


Companies that have these three elements in place can create critical new brand assets (such as content from customers or insights from their feedback), open up new channels for interactions (Twitter-based customer service, Facebook news feeds), and completely reposition a brand through the way its employees interact with customers or other parties.


The article includes a series of five video narrations, by David Edelman from McKinsey's Digital Marketing Strategy group.

 

Read more via: McKinseyquarterly.com  (may require free membership)  https://www.mckinseyquarterly.com/Marketing/Digital_Marketing/Demystifying_social_media_2958


Via tony whittingham, Deb Nystrom, REVELN
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Rescooped by Deb Nystrom, REVELN from Change Leadership Watch
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Why Traditional Business Transformation Don't Work, & A New Co-Creative Model - Innovation Playground

Why Traditional Business Transformation Don't Work, &  A New Co-Creative Model - Innovation Playground | Change Management Resources | Scoop.it

Over 60% of companies out there are operating from a dated business model. 20% are operating with a mental model that had expired more than 5 years ago.

Business transformation traditionally takes the form of unfreezing to refreezing and bridging the gaps in capabilities, mindset and performance.


The transformation model featured in this blog post by Idris Mootee has a strong future orientation, uses Design Thinking principles, and features a tangible, collaborative co-creation process.


A high-level view is captured by the following formula: Successful Brand-Driven Business Transformation = P+N+C+M+I+F


P = Develop a perspective of the future(s) informed by strategic foresights (both customer and technology contexts) and deep organizational insights;


N = Develop a co-created brand narrative that inspired people re: possibilities and purpose at the core of the story;


C = Develop a compelling case for the need for change developed and shared by all executives, investors, employees and B2B business partners;


M = Map - Develop a practical means to tie innovation (roadmap) and projects to the desired future(s);


I = Design an incentive systems that are aligned to identify and encourage appropriate behaviors compatible with the desired future;


F = Develop feedback mechanism for each stage of the process to monitor progress and provide input for continuous improvement.

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