Change Management
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Why Small Businesses Hate Content Marketing (and What to Do About it)

Why Small Businesses Hate Content Marketing (and What to Do About it) | Change Management | Scoop.it

Have you ever tried to explain what Content Marketing is to a small business owner?

 

Ever been to a meeting where social media comes up and you’re greeted with blank stares and a “let’s please move on” gaze?

 

And what about the following …“I like the idea, but not right now.”

 

“We just don’t have time.”“I don’t write … ”

 

I could go on, but you get the picture (or like me, you’ve experienced this push-back)....


Via Jeff Domansky
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Rim Riahi's curator insight, June 6, 2014 2:12 AM

Have you ever tried to explain what Content Marketing is to a small business owner?

 

Ever been to a meeting where social media comes up and you’re greeted with blank stares and a “let’s please move on” gaze?

 

And what about the following …“I like the idea, but not right now.”

 

“We just don’t have time.”“I don’t write … ”

 

I could go on, but you get the picture (or like me, you’ve experienced this push-back)....

Chris Agro's curator insight, June 6, 2014 8:11 AM

A good approach discussing content marketing with your customers by  Craig McBreen (@CraigMcBreen) -Chris Agro (@agrotising)

Orlando Delgado's curator insight, June 7, 2014 6:50 AM

Great article about content...

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Management of change - Chartered Management Institute (blog)

Management of change - Chartered Management Institute (blog) | Change Management | Scoop.it
Management of change
Chartered Management Institute (blog)
No organisation is immune – the way we work is changing, sometimes on a weekly or even daily basis.
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Overcoming Resistance to Change - Isn't It Obvious?

People resist change! Really? Check this out... Script: Dr. Eliyahu M. Goldratt, Ilan Eshkoli. Voices: Joseph Fackenheim, Simon Shocket, Mitch Clyman. Record...
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How to Start a Legal Project Management Initiative in Your Firm: 11 Ideas

How to Start a Legal Project Management Initiative in Your Firm: 11 Ideas | Change Management | Scoop.it
An increasing number of firms are forging ahead with plans to incorporate LPM into the way they do things. With practice, they're also becoming more successful at it.
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Why change management matters - ITWeb

Why change management matters - ITWeb | Change Management | Scoop.it
ITWeb
Why change management matters
ITWeb
Regardless of the industry, when budget or timing constraints come into play on a project, it's almost always the people change component that gets cut.
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Digital Failure? Try This Diagnostic Checklist - Banktech (blog)

Digital Failure? Try This Diagnostic Checklist - Banktech (blog) | Change Management | Scoop.it
Digital Failure? Try This Diagnostic Checklist
Banktech (blog)
When a bank's digital project fails, the tendency is to look at its delivery. The most obvious ...
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