Outgoing New York City Mayor Michael Bloomberg knows more than a thing or two about running huge, complicated organizations and digital media.
The water cooler hasn't vanished; it's simply become virtual, transported into the cloud. What's fundamentally different, of course, is the new speed and scalability of sentiment.
....In instant referenda environments, being likable and/or highly competent counts for a lot. Leaders and managers want to be seen as either nice or credible enough to get the benefit of the doubt for a difficult decision or a controversial choice. Being more accessible or responsive can help. Similarly, so might "information inoculation" strategies and tactics where — like with a good vaccine — people get exposed to just enough of the decision or conflict to prevent uncontrollable outbreaks of negative sentiment.