"A rare CEO personal phone call: After making a customer complaint, I received a phone call from the CEO of Jiffy mix, the top producer of baking mixes in America."
While Jiffy competes by selling quality products at the lowest price (40 to 60 cents for corn muffins, for example), most American companies now try to sell their products by making people feel inadequate.
Many of our best and brightest minds shuffle paper and money ...to earn big salaries, while the real creators of wealth — bakers, builders, farmers, inventors, teachers, designers, and doctors are loaded down by debt.
Jiffy mix is a welcome trend-breaker.
According to CEO Holmes, "Our staff puts more emphasis on internal and external relationships than we do on completing tasks. This is very different from most companies ... Our dedication to strong family business values, combined with real world professionalism has us uniquely situated for the 21st Century."
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