"Social business culture wins again in the competitive high tech world, with collaboration and tremendous employee and client loyalty to prove it."
This is one of the smarter change/culture pieces of read recently, with good stats and means. It's a Forbes piece on collaborative culture by Christine Comaford, contributor. Here collaboration is NOT a myth or buzz word, rather it appears to be in full practice and working quite well, thank you! ~ Deb
Stats on Enterasys: One of the fastest growing networking companies in high tech:
- Produced 3 years of consecutive top-line year-over-year revenue growth
- Grown 25% of sales from new customers
- Had less than 5% annual employee attrition
- Has a Net Promoter Score of 81 – NPS score is not a typo
A ‘social’ executive sponsor must be S.O.C.I.A.L. – sincere, open, collaborative, interested, authentic and likeable.
Vala Afshar, Enterasys’ Chief Customer Officer says it is because the company is a social enterprise featuring their collaborative and customer focused culture thriving in this highly competitive market.
Samples of the tenents of their culture building & sustaining:
1. Define a meaningful purpose
Social collaboration is not about social media. It is about the purpose of collaboration and execution. A strong culture is based on tenants of transparency, accountability, execution velocity, and mass collaboration.
2. Ensure simplicity and user experience
Key: social technology selection criterion must be “ease of use” for both the employee and customer experience => highly dependent on seamless integration, ease of use, and alignment to existing workflows.
3. Have a ‘social’ executive sponsor
The executive must be S.O.C.I.A.L. – sincere, open, collaborative, interested, authentic and likeable. The executive sponsor must be actively engaged and enthusiastically willing to promote inter-departmental collaboration. Influence and likeability are key success factors.
[Don't] force collaboration, [instead offer] encouragement and invitation to growth.
6. Create social collaboration functional groups
Pre-establish a group representing various functions - a social collaboration team, including a Social ELT members (marketing, sales, services, IT, engineering – extended leadership team), who represent various functions, can do this at the beginning. Within lines of business, it is more likely that employees will collaborate.
Once comfortable collaborating internally, connections will begin to establish outside the lines of business.
8. Measure adoption
Celebrate and recognize power collaborators and how they are positively impacting business objectives. Recognize the most followed, the most posts and even potential for training opportunities. [Don't] force collaboration, instead offer encouragement and invitation to growth.
10. Passionately embrace change and have fun
Social collaboration is ...most of all it is about enjoying the people your work with and the work that you do. Have fun growing mindshare and your business.