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How Rejection Can Inspire Great Movements: The Story Of MAKERS

How Rejection Can Inspire Great Movements: The Story Of MAKERS | Change Leadership Watch | Scoop.it

"You can’t tell the story of the women’s movement through one person," Gloria Steinhem.

Veteran documentary producer Dyllan McGee has worked on more than a dozen films for PBS and HBO, but MAKERS is unlike anything she’s ever created.


First of its kind...the entire idea was born out rejection.


What came out of that first roadblock flipped the script ...


MAKERS evolved into a “digital first” online platform for archiving dozens of interviews with feminist trailblazers, an approach that the Washington Post called a “sweeping documentary covering 50 years of feminism, pro and con, from the days when highly educated women were expected to live happily ever after as wives and mothers.”


Interview subjects include well-known women leaders like Condoleezza RiceSheryl Sandberg, and Ruth Bader Ginsburg alongside lesser-known women with powerful stories like Brenda Berkman, the first NYC firefighter, and Kathrine Switzer, the first woman to run the Boston marathon.


Related posts by Deb:  

    

  

Deb Nystrom, REVELN's insight:

MAKERS is a powerful documentary and series.  I've posted one of my own "rejection" stories (Entre-Slam) that made a big difference in my career and launched my work as a consultant back in the 80's.  


MAKERS is about listening to a persistent inner voice and turning points, as well as "resistance as a resource."  ~ Deb

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Russell Goldsmith of City National, on Storytelling’s Power in a Powerful, Positive Culture

Russell Goldsmith of City National, on Storytelling’s Power in a Powerful, Positive Culture | Change Leadership Watch | Scoop.it

The power of a story to teach, reinforce culture, and reward behavior, is central for how this bank executive leads at City National Bank in Los Angeles.


This reminds me of the power of the story by consulting colleague, Dr. Rick Fenwick, of Fenwick-Koller Associates.  We recently completed another round of Team Concept training for the UAW workers at GM Powertrain.  Our 4 day session is nuanced by story, Rick's colorful examples as well as stories shared by team members, learning about managing team experiences, including tools to help.


Goldsmith's example below embeds recognition and reward of the story into the culture of City National Bank.



Excerpt:

Russell Goldsmith is chairman and chief executive of City National Bank in Los Angeles. In its “Story Idol” competition, he says, employees talk about “what they did that promoted teamwork or helped a client by going the extra mile.”


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We [taught] people how to share stories [including] something called “Story Idol,” and every quarter there’s a competition...

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...we have a lot of great stories to tell. If you look up City National, one of the stories you will see is the story of Frank Sinatra’s son who was kidnapped. The first C.E.O., Al Hart, was a real friend of Frank Sinatra’s and famously opened the vault on a Saturday and got the ransom money. That happened in the early ’60s, but people are still telling that story. It’s a source of pride.


We brought in consultants to teach people how to share stories in a more organized way that underscored the culture. We do something called “Story Idol,” and every quarter there’s a competition among our 79 offices.


It’s a way to give colleagues a pat on the back and a moment in the sun for doing the right thing, and it democratizes and decentralizes positive reinforcement.


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...what matters most is the recognition, and the respect from your peers as you stand on the stage in front of 300 people.

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The people who submit the winning stories [Story Idol competition] all get iPads. The winners themselves ...get significant cash awards. But what matters most is the recognition, and the respect from your peers as you stand on the stage in front of 300 people.


Read the full post via the New York Times by author ADAM BRYANT here.


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Thanks to my change colleague, Liz Guthridge, @LizGuthridge, for the heads up. If you have a change leader that merits a look via this curation stream, let me know via DebNystrom@Reveln.com or suggest it as a curation post in ScoopIt.


More about us, on the Fenwick Koller Associates team with Reveln Consulting is here.

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Storytelling is the New Currency in Change Communication

Storytelling is the New Currency in Change Communication | Change Leadership Watch | Scoop.it

From Evivio Blog - Today is the beginning of the Reinvention Summit where people from all over the world gather together to hear and share stories of change.


All businesses are going through reinvention.  


Telling the right stories to connect with their audiences in a new way is crucial. 

 

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When your audience shares your content, they often add their perspective...adding social credence that can further enhance its relevance

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Highlights:

 

  • Stories are the new currency, as digital media allow consumers a surfeit of channels to listen to and engage on.
  • Consumers want to be engrossed and entertained, and as with other entertainment media, they expect a story.

 

Stories are not just entertaining.

 

  • Stories are useful, descriptive, beautiful, interesting: shareable.

 

  • Shareable, and participatory: when your audience shares your content, they often add their perspective to it, adding social credence that can further enhance its relevance

 

  • The iconic marketing goal of the social media era is ‘viral’ content – a video, photo or other content that spreads like a virus from host to host, making millions of people laugh, cry or think.

 

One must consider how many of those attempts at ‘viral’ marketing have succeeded.

 

  • On a Wikipedia list of the most viral internet memes, very few of them are associated with a brand and those that are were almost always created by a third party or viewed as a public joke.

 

  • Trying to produce a viral internet meme is like trying to stand up on a water slide. The chances that you will fall flat on your face and look pretty silly in the process are very high.

 

  • Rather than attempting to create ‘viral’ content, aim for ‘shareable’ content. That is, content that genuinely affects their target demographic; content that addresses real problems or communicates similar ideals.

 

Selected by Jan Gordon covering "Storytelling, Social Media and Beyond"

 

Read full article here: [http://ht.ly/aiwUY]


For a brief video tip from Deb on storyboards & "What's Your Story" shared with ICF Michigan Coaches, her video is here.



Deb's Change Results video channel is here.


Deb's main blog featuring Change Agility is:  http://reveln.com/blog/



Via janlgordon, Robin Martin
Deb Nystrom, REVELN's insight:

There are few things so captivating, so memorable, as a good story.  Change is empowered by sharing examples of what works, or what changes feature quick wins.  Digital marketers are the purveyors.  


What is really needed are change leaders who stir the mix so the stories come forward.  Change Leaders champion the best stories and shape their cultures with them.  ~  Deb

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Karen Dietz's comment, April 18, 2012 4:35 PM
Thank you for re-scooping this!
misslenali's comment, April 21, 2012 9:34 AM
:) you´re very welcome Karen I probably will rescoop more from you!
I like you.....
Audrey's curator insight, January 5, 2013 12:59 PM

After reading your article I am going to do some of my lessons as stories. You know psychology is an area of study which naturally lends itself to story telling; audrey@homeschoolsource.co.uk

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To Spark Change, Begin with a Provocative Action | Paul Niven

To Spark Change, Begin with a Provocative Action | Paul Niven | Change Leadership Watch | Scoop.it

Examples! Provocative action is a great kick start to change.


Paul cites several examples including:  A Danish organization, tired of watching customers defect because of frustrating and outdated policies and procedures, vowed to re-engineer the customer experience. Rather than begin the effort with a dry discussion of what was to be done, executives gathered the many volumes of current policies and procedures, stacked them up, and to the delight of assembled employees, threw a torch on the pile. The signal that things were about to change was clear.


To overcomethe high failure change implementation rate, organizations need to get off to a fast start, generate momentum for the cause, and convert skeptics to advocates. Provocative action can kick-start the change process memorably.  More examples are listed in Paul's post:  Cortes burning ships, cash dumped on a  table in front of staff, and more.

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