It's Not Just Nice to Share, It's the Future:  Blue Bikes in the Cities | Change Leadership Watch |

With collaborative consumption — the growing new economy based on access instead of ownership —you don’t have to buy a bike, car, prom dress, DVD, or chainsaw. You rent it or swap for it.

...collaborative consumption is a way to live light, waste less, to protect the environment, to create and associate with a community of like-minded people. But it’s not just a phenomenon of the hip. For everyone, it’s a way to de-clutter and save money. 

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Photo credit:  by edwardhblake

NOTE:  The Flickr Creative Commons is terrific photo sharing to help illustrate this ScoopIt.