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Scooped by Deb Nystrom, REVELN!

Chipotle Leadership Looks Within, Using Generation Flux's Secret Weapon

Chipotle Leadership Looks Within, Using Generation Flux's Secret Weapon | Change Leadership Watch |

Chipotle has distinguished itself from the Burger Kings and McDonald's of this world by relying on "naturally raised" meat that is antibiotic- and hormone-free, by dropping trans fats from its cooking before doing so was in vogue, and by offering organically certified beans and avocados. ...Other chains reheat frozen items in a mechanized system. At Chipotle, Ells points out, "we're actually cooking. If you walk into the refrigerator, you'll see fresh onions and peppers and raw meat that isn't tenderized or treated in any way."

Excerpted:   That mission drives Chipotle's sales and marketing..  When Chipotle's ad agencies couldn't find a way to make "food with integrity" a compelling sales proposition, Ells dumped them and brought marketing in-house. Now the company is winning industry awards, and building valuable customer loyalty, through campaigns such as The Scarecrow. The online video and game about farmers and fresh food has become a best seller on the App Store, downloaded nearly 700,000 times [and]  has fueled Chipotle's growth. The company now has some 1,700 stores, up from 1,350 two years ago; revenue is $3.6 billion, up more than $1 billion over the same time; and Chipotle's market cap doubled to a whopping $21 billion.


Steve Ells and Chipotle are hardly alone in embracing what Ells calls a "loftier" vision for the enterprise. "...another renegade CEO declared... his frame for decision making was moral: "We do things because they're just and right." This emphasis on social goals over financial performance seems almost revolutionary—and yet the renegade is none other than Tim Cook of Apple, CEO of the most valuable company in the world.

[As for]... Generation Flux, [they are the] people best positioned to thrive in today's era of high-velocity change. Fluxers are defined not by their chronological age but by their willingness and ability to adapt, ...defining where business and culture are moving. ...Purpose is at the heart of their actions... [not] social service. ...Mission..allows them to filter the modern barrage of stimuli, to motivate and engage those around them, and to find new and innovative ways to solve the world's problems. ….Businesses that find and then live by their mission often discover that it becomes their greatest competitive advantage.

Deb Nystrom, REVELN's insight:

Purpose and Generation Flux are central concepts to values centered, purpose driven and highly successful companies and more companies, who have this at their core as they grow, are finding success.  Those who do not will not be able to change or adapt to it later.    ~  D

Scooped by Deb Nystrom, REVELN!

It's got to be about Why, not How: How Great Leaders Inspire Action, Simon Sinek

"Why FIRST:  Communication and the Golden Circle:  Why, How, What?  Inspire where others do not.  Profit is JUST a result NOT a reason for existing."

Simon's examples include Apple (why so innovative?), Martin Luther King (lead major change, Civil Rights movement), and the Wright brothers (controlled powered manned flight that others did not achieve, tho' were working on.)



"The goal is to do business with people who believe what YOU believe." ~ Simon Sinek



Apple:  NOT, What we do, great computers.  Want to buy one?

RATHER:  Everything we do, we believe in challenging the status quo, we believe thinking differently. The way we challenge the status quo is making products that are beautifully designed, simple to use & user friendly.  We happen to make computers.  Want to buy one?

Counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling. Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" 

Source here.

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Robin Martin's comment, May 11, 2013 12:39 PM
Thanks Deb!
Rescooped by Deb Nystrom, REVELN from Dare Care Share!

Purpose Driven Profits: Are You a Conscious Capitalist?

Purpose Driven Profits:  Are You a Conscious Capitalist? | Change Leadership Watch |

It’s time for capitalism to find a higher purpose.

Conscious capitalists focus on a higher purpose—to have a positive impact on the world, through the products and services they deliver and the value they create for their stakeholders. The four principles of conscious capitalism—purpose, stakeholder orientation, conscious leaders, and conscious cultures—are practiced in well-known and revered companies such as Whole Foods Markets, Patagonia, Tata Group, Toms Shoes, Medtronics, and TDIndustries. These companies have figured out how to be fierce competitors and generate superior financial performance while treasuring their employees and delighting their customers without destroying the planet.

Via Kenneth Mikkelsen
Deb Nystrom, REVELN's insight:

Kenneth Mikkelsen  has aided the perspective in this article by defining Higher Purpose as more than, making money, Stakeholder Orientation from a ecosystem perspective, as "healthy stakeholders lead to a healthy business system."  He's added 2 more:  Conscious Leadership who recognize the integral role of culture and purposefully cultivate Conscious Culture, the "values, principles, practices [that] connects the stakeholders to each other and to the purpose [of] the company." ~  D

Kenneth Mikkelsen's curator insight, October 2, 2014 8:22 AM

Higher Purpose: Recognizing that every business has a purpose that includes, but is more than, making money. By focusing on its Higher Purpose, a business inspires, engages and energizes its stakeholders.

Stakeholder Orientation: Recognizing interdependent nature of life and the human foundations and business, a business needs to create value with and for its various stakeholders (customers, employees, vendors, investors, communities, etc.). Like the life forms in an ecosystem, healthy stakeholders lead to a healthy business system.

Conscious Leadership: Human social organizations are created and guided by leaders – people who see a path and inspire others to travel along the path. Conscious Leaders understand and embrace the Higher Purpose of business and focus on creating value for and harmonizing the interests of the business stakeholders. They recognize the integral role of culture and purposefully cultivate Conscious Culture.

Conscious Culture: This is the ethos – the values, principles, practices – underlying the social fabric of a business, which permeates the atmosphere of a business and connects the stakeholders to each other and to the purpose, people and processes that comprise
the company. 

Ian Berry's curator insight, December 22, 2014 9:39 PM

I embrace the concept of conscious capitalism. The beginning for me is increased self-awareness amongst leaders and therefore the capacity to see other people and our planet in better ways than the majority do now