Trending Down for years:  Yahoo Investors Need to Worry About Marissa Mayer | Change Leadership Watch | Scoop.it

"By fighting trends, like telecommuting, Ms. Mayer's focus on tactics further damages Yahoo - which desperately needs a CEO with vision to create a new strategy."


Excerpts:


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Yahoo has been a struggling company for several years
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...Yahoo has lacked an effective strategy for a decade.  ..It has no technology advantage, no product advantage and no market advantage.  It is so weak in all markets that its only value has been as a second competitor that keeps the market leader from being attacked as a monopolist!


A series of CEOs have been unable to develop a new strategy for Yahoo to make it more like Amazon or Apple and less like – well, Yahoo. 


...Ms. Mayer was brought into the flailing company from Google, which is a market leader, to turn around Yahoo.  But she’s been on the job 7 months, and there still is no apparent strategy to return Yahoo to greatness.


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