How Luther went Viral like Arab Spring: Message, Movement & Social Media | Change Leadership Watch | Scoop.it

"Leader lessons from those who were too slow to adapt to new ways of sharing the message."


Higher education and churches are exemplars of slow change.  There are many examples of higher education disruption in this curation stream.  Here's the first church-based example with more to come.  The lessons apply to all change leaders, especially considering the pervasiveness of culture & belief in institutions of all types.



Excerpted:

 

Tom Standage of The Economist magazine wrote an article comparing the Protestant Reformation to the current use of social media in the Arab Spring.

 

Martin Luther, he says, was a relatively unknown cleric who took advantage of the hottest technology of 1517. He wrote short articles and theses, printed short and punchy pamphlets and also developed catchy hymns to pass his message along.

 

Tom points out three major ways that the Reformation-age use of printing parallels our own social media.

 

1) he connected directly with the everyman, writing in German, not Latin. He lead singing that stuck with people. He wrote short, non-theological works to make powerful points.

 

2)  When the church wanted to refute Luther, they wrote in Latin and attacked his theology. ...church leaders understood, but failed to capture the everyman...

 

3)  Finally, ...Martin Luther ultimately could not control his own message.   ...On the negative side, this lead to a bloody peasant's rebellion that Luther had to distance himself from. On the positive side, ...the Reformation was free to spread out of Germany and across the world.

 


Wednesday, 15 February 2012