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Change Leadership Watch
How change happens and who is leading it.  For the BEST of the BEST curated news SUBSCRIBE to our monthly newsletter via  Reveln.com/Tools/ (We never SPAM!)
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Rescooped by Deb Nystrom, REVELN from Agile Learning
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The Stupid Company? Is Collective Intelligence a Myth? Call for papers: The #eCollab Blog Carnival

The Stupid Company?  Is Collective Intelligence a Myth?  Call for papers: The #eCollab Blog Carnival | Change Leadership Watch | Scoop.it

In theory, everyone is for the learning organization or the mobilization of collective intelligence.   How could you be against it? Would that make you in favour of the "stupid organization"?


eCollab Blog Carnival post suggested by Frederic Domon. It looks like a great idea. ~ Deb


Few organizations have developed a model for a sustainable learning organization.


So, is collective intelligence a myth? What are the reasons for successive failures at attempts to implement the learning organization? How can this be fixed?

Please join us in this discussion!

If you wish to participate (2 choices):

Do you have a blog?


  • Respond with an article you publish on your blog. Send an email to fdomon (at) entreprisecollaborative.com or a tweet to @hjarche or @fdomon to make sure we do not forget your article.
 
 
  • If you use Twitter, send a message linked to your post using the hashtag #ecollab
  
  • We will publish all articles, or excerpts of them on the site. This will make for easier reading of the blog carnival. We will link to the original article and will contact you for a short bio and photo to include with the article
  


You do not have a blog but this interests you?

   

Send your article directly to fdomon (at) entreprisecollaborative.com. We will then publish it.
   

Good blog Carnival and thank you in advance for your participation. - Frederic Domon.

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Scooped by Deb Nystrom, REVELN
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Newsjacked! Komen without a communications strategy allows the public to define the dialog

Newsjacked! Komen without a communications strategy allows the public to define the dialog | Change Leadership Watch | Scoop.it

It is a current, cautionary tale about social media timing.


Communication strategies are a part of change  Regardless of where you may stand on the issues, once thing is clear from the Beth Katner post cited here - define the conversation, or your public will do it for you..


The photo of PINK items on this post is being shared widely via Pinterest, Facebook an in other LARGE social media channels in protest to the Komen news about funding for breast cancer screening and Planned Parenthood.  


Current update: 

Planned Parenthood gains $650,000 in 24 hours, enough to replace the lost funding from the Susan G. Komen Race for the Cure Foundation.  Source:  The Washington Post

From Beth's network, Kivi Leroux-Miller lays out a case study documenting the social media response and provided an analysis about why it happened. As Kivi says,


Excerpted:


“This is what happens when a leading nonprofit jumps into a highly controversial area of public debate without a communications strategy, stays silent, and therefore lets others take over the public dialogue, perhaps permanently redefining the organization and its brand."


Watch and learn, so you don’t make the same mistake on whatever hot button issues your organization might be wading into.


Kivi has also written about “newsjacking” the technique of piggy backing on a crisis to get more media attention.


Kivi's blog post, featuring her newsjacking timely example, was about a lack of response by the Komen organization to a viral / big news story.    Sorry, regardless of your personal views of this situation, the BIG cautionary tale here is that ignoring social media only makes the situation worse.  Here's Kivi's newsjacking Komen story, to wit:

  • I really didn’t think about the newsjacking potential of the post until I got into writing the commentary, and decided to really call out Komen for the lack of responsiveness to their supporters. 
  • I knew it would be a good lesson for my blog readers, but then mid-morning, Komen posted on Facebook (but still not on Twitter), and I found the response to be really lacking given the outrage.
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