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Yahoo says Marissa Mayer has fixed its biggest problem

Yahoo says Marissa Mayer has fixed its biggest problem | Change Leadership Watch | Scoop.it

In September 2012, shortly after Marissa Mayer took charge of Yahoo, she moved swiftly to try and rectify what was considered the search giant's biggest problem: a lack of talent.

Yahoo has been on an acquisition spree—or ...an acqui-hire spree, buying some 37 companies ...the biggest of which was the $1.1 billion purchase of blogging service, Tumblr.


Competition for talent in Silicon Valley is fierce.   [And yet]...Yahoo's  ...annual report, claims that it received more than 340,000 job applications in 2013, double the number in 2012. According to the career site Glassdoor, Yahoo was the third-highest-paying company in Silicon Valley for engineers last year, behind Juniper Networks and LinkedIn.

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Deb Nystrom, REVELN's insight:

It looks like Mayer's decisive moves are paying off.  She continues to be a change leader to watch.  

I'm a Flickr fan,  another Yahoo property.  Changes are happening there too, at a pace that makes sense for the venerable, and loved photo sharing site.  It's an oldie, but a goodie, and her change planners and engineers are in launching a much needed refurbishing while  listening to its long loyal base of retaining desired, key features.  

In change, we could also do with some good pacing and more listening.~  D


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Yahoo's Marissa Mayer Is No Fool

Yahoo's Marissa Mayer Is No Fool | Change Leadership Watch | Scoop.it

"Like any good leader, she knows who creates real value, and how, in her company." She's seen and is acting on the performance results.

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...she was predisposed to consider physical (co)presence as essential to digital innovation success...

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Blog author Michael Schrage says,


"Mayer's Google background (and impact) suggested that she was predisposed to consider physical (co)presence as essential to digital innovation success as computational/design brilliance.


…the Googleplex for its employees wasn't health food benevolence, it was to keep people on campus working together."

Deb Nystrom, REVELN's insight:

This is an opposing view to the last ScoopIt post.    Seven (7) months is still a short term view in light of this HBR blogger's view that Ms. Mayer is on the right track.


Previous culture can also be a blind spot.  One culture's success does not always paste onto another's key needs.

Change colleague Liz Guthridge, who specializes in change communication, suggests that leaders Avoid “taser” asks to get others to act, referencing Mayer's style of communicating the change.  I tend to agree with Liz.  Yet, there are bigger issues than communication mistakes.    


Time will tell.  ~ Deb

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Yahoo to Buy Tumblr for $1.1 Billion

Yahoo to Buy Tumblr for $1.1 Billion | Change Leadership Watch | Scoop.it
Yahoo’s move aims to make up for years of missing out on the growth of social networks and mobile devices.


Excerpts:


The deal would be the largest acquisition of a social networking company in years, surpassing Facebook’s $1 billion purchase of Instagram last year.


Tumblr has over 108 million blogs, with many highly active users.

For Yahoo and its chief executive, Marissa Mayer, buying Tumblr would be a bold move as she tries to breathe new life into the company. The deal, the seventh since Ms. Mayer defected from Google last summer to take over the company, would be her biggest yet.


It is meant to give her company more appeal to young people, and to make up for years of missing out on the revolutions in social networking and mobile devices.


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Deb Nystrom, REVELN's insight:

The 7th and biggest deal - Yahoo acquisitions.  The stock market is not liking it --today that is. 


Now the biggest challenge yet, for Marissa Mayer,culture change at Yahoo AND smart connection with the hip, youthful Tumblr and their 108 million blogs, with many highly active users.  Wordpress watching at the gate.

I do like my venerable, old fashioned Flickr.com photo account. Yet if well handled, the coolness of Tumblr could make a good things happen at Flickr.  Challenge:  the account owners are quite a bit different.  ~  Deb

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Deb Nystrom, REVELN's curator insight, May 20, 2013 3:08 PM

More change bound to show soon if this biggest, hip buy of Tumblr has any effect on the venerable Yahoo. ~ Deb

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Trending Down for years: Yahoo Investors Need to Worry About Marissa Mayer

Trending Down for years:  Yahoo Investors Need to Worry About Marissa Mayer | Change Leadership Watch | Scoop.it

"By fighting trends, like telecommuting, Ms. Mayer's focus on tactics further damages Yahoo - which desperately needs a CEO with vision to create a new strategy."


Excerpts:


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Yahoo has been a struggling company for several years
.

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...Yahoo has lacked an effective strategy for a decade.  ..It has no technology advantage, no product advantage and no market advantage.  It is so weak in all markets that its only value has been as a second competitor that keeps the market leader from being attacked as a monopolist!


A series of CEOs have been unable to develop a new strategy for Yahoo to make it more like Amazon or Apple and less like – well, Yahoo. 


...Ms. Mayer was brought into the flailing company from Google, which is a market leader, to turn around Yahoo.  But she’s been on the job 7 months, and there still is no apparent strategy to return Yahoo to greatness.


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Deb Nystrom, REVELN's insight:

Yahoo's spotlight in the news seems to now be a cautionary tale about how not to change. 


Mayer's success at Google seems as if it is not translating into vision and right action (first steps), even after 7 months, at Yahoo.

Leadership IS about followers and inspiration to adapt.  Yahoo seems to have chosen conventional communication (email) as well as traditional management techniques in a company that seems more and more old school in adapting to change. 


If nothing else, Yahoo, note, the medium is the message, a quote from Marshall McLuhan.

~  Deb 

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