If your goal to raise awareness on your issue is achieved, perhaps branding doesn’t matter... MTV said that 90% of teenagers who have seen an episode of 16 & Pregnant think teen pregnancy is harder than they imagined before watching the series. And after the Legacy Foundation integrated a smoking cessation story with one of the contestants on Biggest Loser who was trying to quit smoking, they saw a big spike in referrals from the Biggest Loser site.
The key difference between creativity and innovation is that while any idea can be an expression of creativity, it must create both customer value and economic value, and preferably social value, for it to be considered innovation.
To what extent are you responsible for innovation in your company? The reality is that unless they're in research or product development, most people in organizations don't think of themselves as innovators.
...In nature, organisms evolve best within diverse groups of interconnected specie and likewise, in business an organisation's ability to innovate improves with collaboration amongst a diverse stakeholder group. While economies of scale may bring the benefits of lower unit cost of production, economies of scope bring benefits of increased synergies through greater connections, hence improved innovation. Balancing the benefits of economies of scale with the benefits of economies of scope is crucial for the survival of the firm of the future.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.