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Say Goodbye to MBTI, the Fad That Won't Die

Say Goodbye to MBTI, the Fad That Won't Die | Change | Scoop.it
My name is Adam Grant, and I am an INTJ. That’s what I learned from a wildly popular personality test, which is taken by more than 2.5 million people a year, and used by 89 of the Fortune 100

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Jeremy Pollard's curator insight, September 17, 2013 6:28 PM

At Pitcher Partners Craig McKell worked with PROVA Profiling to use the 'Big Five' approach to build Business Development specific profiling. We used this on many client management and sales teams. It was accurate, consitent, and insightful. MBTI was not commercially useful.

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B2B brands failing to take advantage of social media | dotRising

B2B brands failing to take advantage of social media | dotRising | Change | Scoop.it
New research conducted by B2B advertising experts Maxus for Business and LinkedIn has revealed that a staggering 70% of professionals do not believe B2B businesses understand how to communicate with them online via social media, despite two in...

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Jeremy Pollard's curator insight, November 7, 2013 4:03 AM

Ah - vendor driven 'research' - even with a pretty Infographic, still needs to be critically reviewed eh?

 

So a UK ad agency figures it's time to jump on the B2B marketign bandwagen, and launches their new service with research 'with' LinkedIn - which shows (surprise, surprise) that LinkedIn is the "most trusted and preferred network for B2B communications" - which is possibly true, depending who asked who, and in what context. eg there's also different research you can Google showing very different responses about Facebook for business than LinkedIn 'discovered'

 

Some useful reminders - but not new news as published previously - about best time of day to communicate with business people - but pointless in the context of social media as a 'draw down when I feel like it' medium.

 

The dodgy (to me) claims are that respondents wanted 'news about the company' - 86% and that an amazing (and unbelievable for  B2B) 79% wanted 'promotions'  - Seriously ?  A 20% off coupon via your LinkedIn company page off your next CRM upgrade or business consulting workshop.?  Sounds like B2C to me... Or what happens if a B2C agency writes a survey to go to B2B buyers perhaps.

 

This flies in the face of all the current trends in the B2B buyers journey about the decision making processes, and key seller involvements. eg CMI, Hubspot, RainToday, CSO, Math Marketing etc etc

 

And that video was 'only desired by 8% of respondants also contradicts a massive shift over the last few years about B2B buyer preferences in ongoing communication, and the most effective forms of communication to influence buyers. Couldn't be because LinkedIn is not very video friendly could it?

Rescooped by Youri from Global Business & Organization Development: an Intercultural Perspective
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Cross-cultural Effectiveness: Cultural Detective Toolkit

This is a brief introduction to the world's only process-based intercultural competence development toolset, a collaborative project of over 140 experts worldwi

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Jenny Ebermann's curator insight, June 17, 2013 4:39 PM

Excellent tools I must say!

Businessopportunites's comment, October 5, 2013 7:08 AM
Nice Post! http://www.scoop.it/u/businessopportunites
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Love, Signals, Noise... and Great Business Writing

Love, Signals, Noise... and Great Business Writing | Change | Scoop.it

FUn Writing - People who think well, write well, said David Ogilvy. Good writing is the clearest indicator of good thinking. You also need love and commitment.


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Jeremy Pollard's curator insight, September 24, 2013 3:20 AM

Fun article on a very SERIOUS subject - boring your readers. For more great insights buy a Shipley Proposal Guide. http://j.mp/1b3de7g

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How Culture Shapes the Office

How Culture Shapes the Office | Change | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.

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Dianne Hofner Saphiere's curator insight, May 21, 2013 5:34 PM

Research based on the Hofstede dimensions, though I don't see any citation. I've read the full report quite a while ago, but this presentation of the findings is interesting.