Conduct This: Why Transmedia Is Cool for Content Creators | CF Educational Technology |

Elize Morgan: "[Transmedia] - getting it off the ground and then getting people to actually be involved across all of the platforms - on your twitters, facebook, youtube and more platforms - it can be daunting. Which platforms are the best? Who runs everything? How many people do you need to run all of this?"

Via Simon Staffans, The Digital Rocking Chair