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The Histories Of 11 Super Famous Logos, From Apple To Levi’s

The Histories Of 11 Super Famous Logos, From Apple To Levi’s | Certification | Scoop.it

LOGO LIFE, A NEW BOOK BY RON VAN DER VLUGT, COMPILES THE STORIES BEHIND 100 NOTABLE LOGOS. HERE’S A TASTE.

 

Try as you might, it’s impossible to avoid the influence of advertising in the modern world. Starting as early as age three, kids can recognize and match logos to their respective brands, whether the Disney Channel or Camel. Since we’re surrounded by them every day, brand marks form an indelible part of our collective visual memory. And while they may seem like immutable features of the cultural landscape, they actually evolve with changing times, as companies pour millions of dollars into rebranding efforts in the hopes of appealing to current tastes. Logo Life (BIS Publishers), a new book by Ron van der Vlugt, compiles the stories behind 100 famous logos, from Apple and Adidas to Nike and Volkswagen, providing graphic histories of some of the world’s most influential companies.

 

Here's a slideshow showing 11 logo's history.

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Interesting read, surely...

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First certification mark case–“ZHOUSHANDAIYU and device” - Lexology (registration)

First certification mark case–“ZHOUSHANDAIYU and device” - Lexology (registration) | Certification | Scoop.it
First certification mark case–“ZHOUSHANDAIYU and device” Lexology (registration) Moreover, any natural person, legal person or other organization who does not request authorization to use the certification mark may also duly use the geographic...
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Certification marks and trade marks: the case of Zhoushandaiyu - Mondaq News Alerts (registration)

Certification marks and trade marks: the case of Zhoushandaiyu - Mondaq News Alerts (registration) | Certification | Scoop.it
Certification marks and trade marks: the case of Zhoushandaiyu Mondaq News Alerts (registration) Whether Shenmaren infringes upon the exclusive right of the said certification mark should not depend on the likelihood of misleading the public on the...
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THE GEOGRAPHICAL INDICATIONS OF GOODS (REGISTRATION AND PROTECTION) ACT 1999 CHAPTER IX MISCELLANEOUS India Bareacts - Indian Bare Acts - India Bare Acts

THE GEOGRAPHICAL INDICATIONS OF GOODS (REGISTRATION AND PROTECTION) ACT 1999 CHAPTER IX MISCELLANEOUS India Bareacts - Indian Bare Acts - India Bare Acts | Certification | Scoop.it
THE GEOGRAPHICAL INDICATIONS OF GOODS (REGISTRATION AND PROTECTION) ACT 1999 CHAPTER IX MISCELLANEOUS India Banking and Insurance, Business and Corporate, Constitutional, Consumer Laws, Criminal Law, Energy, Environmental, Family and Inheritance, ...

Via helplinelaw
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Trademark Policy Collaboration Site

Trademark Policy Collaboration Site | Certification | Scoop.it
A Crowdsourced Feedback Community hosted by IdeaScale.com (RT @oriGInNetwork: @oriGInNetwork comments on USPTO Geographic Certification Marks Guide http://t.co/Aj1qmTB3ZV @GranaPadanoPDO @Mozzarella…)...
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Moderated by USPTO - gathering insights on Trademark Policy

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Catalan bread obtains protected geographical status from EC

Catalan bread obtains protected geographical status from EC | Certification | Scoop.it

The European Commission has granted a PGI (protected geographical indications) label to the traditional Catalan bread ‘Pa de Pagès Català’.

The bread made in Catalonia is now protected from product name misuse and imitatiton...


Via @AngloCatalans
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Conserving an Indian banana every which way

I hope the Indian Council for Agricultural Research (ICAR) won’t mind us reproducing in full a recent post on their Facebook page, entitled Geographical Indications to Elite Agri-Products.

Via Luigi Guarino
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Study values production of agricultural products and foodstuffs, wines, aromatised wines and spirits protected by a geographical indication (GI)

Study values production of agricultural products and foodstuffs, wines, aromatised wines and spirits protected by a geographical indication (GI) | Certification | Scoop.it

This study has, for the first time, collected and analysed economic data on all Geographical Indications (GIs) produced in the European Union, over the 2005-2010 period. The study estimates the worldwide sales value of EU GIs at € 54.3 billionin 2010, at wholesale stage. The total value of GI products exported outside the EU is estimated at € 11.5 billion. This represents 15 % of the total EU food and drinks exports.

 

The study also included an analysis on the value premium of products bearing a GI. This value premium reflects the premium that a GI can expect from the market, compared to similar non-GI products. The study estimated that in average GI products were sold 2.23 times as high as a comparable non-GI products. This does, however, not mean that GI producers' margins are 2.23 higher, as GI producers often face additional costs due to compliance with the GI specification.


Via Alan Matthews
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Guide to Geographical Indications: Linking Products and Their Origins book download

United Nations


Download here http://baommse.info/1/books/Guide-to-Geographical-Indications--Linking-Products-a...

Guide to Geographical Indications: Linking Products and Their Origins book download<br/><br/>United Nations<br/><br/><br/>Download here http://baommse.info/1/books/Guide-to-Geographical-Indications--Linking-Products-a... | Certification | Scoop.it
Guide to Geographical Indications: Linking Products and Their Origins book download

United Nations

Downloa http://t.co/vjlbqZHr1d
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