La Calidad dentro de una organización es un factor importante que genera satisfacción a sus clientes, empleados y accionistas, y provee herramientas prácticas para una gestión integral. Continúe leyendo el artículo...
Read through Google's quality guidelines, what they mean, and how it should adjust your SEO and content strategy.
Matt Cutts and the rest of the web-spam team offer webmaster guidelines, with a stated intention to “help Google find, index, and rank your site.” The site covers technical and user experience tips before delving into content quality, with a clear caveat that the guidelines aren’t intended to be comprehensive. It’s definitely in your brand’s best interest to avoid using deceptive principles just because they’re not illustrated on the list, and uphold “the spirit of the basic principles.” There’s no substitute for reading the guidelines, but the points consist primarily of the following:
Create blog content, landing pages, and site pages for people, not search rankings. Don’t try to trick anyone, and don’t use any tactics you wouldn’t feel comfortable explaining to Cutts himself. Invest significant time and resources into differentiating within your niche, and providing value.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.