The perennial cry from CEOs around the globe is that they are focused on their customers. It’s their A-#1 mission. Everything emanates from understanding what customers need and want, and then delivering on it. However, without up-to-date information trending profitable versus non-profitable customers and the issues driving the best customers away, CEOs and their businesses are unable to manage customers as assets.
Guerrilla metrics give leadership five questions for commanding customer accountability inside their organizations.Guerilla metrics:
- Create a cultural shift to make customers the asset of the business.
- Supply leaders with a platform to stand behind and reinforce.
- Establish a language for CEOs in how they ask about customers; placing the customer front and center on their agenda.
- Are a potent first step to kick-start or reenergize a faltering customer ‘focus.’...
Via Jeff Domansky