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The Most Important Branding Checklist: The Stengel Brand Ideals

The Most Important Branding Checklist: The Stengel Brand Ideals | 'Wealth of the Product' | Scoop.it

How aligned is yoru brand to its "ideals"? When former P&G Marketing Director Jim Stengel wrote Grow: How Ideals Power Growth and Profits at the World's Greatest comanies he may have created the most important branding checkliss.

 

Stentel defined 5 Brand Ideals:

Eliciting Joy: Activating experiences of happiness, wonder, and limitless possibility.Enabling Connection: Enhancing the ability of people to connect with each other and the world in meaningful ways.Inspiring Exploration: Helping people explore new horizons and new experiences.Evoking Pride: Giving people increased confidence, strength, security, and vitality.Impacting Society: Affecting society broadly, including by challenging the status quo and redefining categories. How do your band ideals map? What is your bran's main benefit? 

 


Via Martin (Marty) Smith
Ferananda's insight:

For those who are authentically looking towards creating brands which are Good, True and Beautiful 

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Martin (Marty) Smith's curator insight, March 14, 2013 6:45 PM

I use the Stengel brand ideals ove and over as a "report card" to inform HOW a brand should be marketing. 

Ferananda's comment, March 31, 2013 6:04 PM
Provide True Wealth.
Martin (Marty) Smith's curator insight, July 15, 4:07 PM

Thinking about how to use these 5 basic "brand ideals" to create a sentiment analysis tool for Curagami (http://www.curagami.com ):

* Joy.

* Connection.

* Exploration.
* Pride.
* Society (change the world).

Imagine a spider graph showing sentiment on each of those poles based on keyword usage. Trying to make reviews meaningful, social and visual.

'Wealth of the Product'
Wealth of a product began as a scoop for the cosmetic industry to think about products and services that are designed according to the primary values of what is true, good and beautiful. It lived beyond
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Rescooped by Ferananda from Corporate "Social" Responsibility – #CSR #Sustainability #SocioEconomic #Community #Brands #Environment
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Nasa-funded study: industrial civilisation headed for 'irreversible collapse'?

Nasa-funded study: industrial civilisation headed for 'irreversible collapse'? | 'Wealth of the Product' | Scoop.it

Guardian Environment, March 14, 2014

▶  NASA-FUNDED STUDY: INDUSTRIAL CIVILISATION HEADED FOR 'IRREVERSIBLE COLLAPSE'? Nafeez Ahmed:

Natural and social scientists develop new model of how 'perfect storm' of crises could unravel global system...A new study sponsored by Nasa's Goddard Space Flight Center has highlighted the prospect that global industrial civilisation could collapse in coming decades due to unsustainable resource exploitation and increasingly unequal wealth distribution.http://www.theguardian.com/environment/earth-insight/2014/mar/14/nasa-civilisation-irreversible-collapse-study-scientists

 

The Ecologist, March 22, 2013
Thich Nhat Hanh:

▶  IN 100 YEARS HUMAN LIFE ON PLANET EARTH MAY HAVE ENDED http://www.theecologist.org/News/news_analysis/1291786/thich_nhat_hanh_in_100_years_there_may_be_no_more_humans_on_planet_earth.html

 

▶  WHY CHOOSING NATURE WILL ONLY ADVANCE HUMAN SOCIETIES http://sco.lt/76Gtij

 

 -▶ THE EVOLUTION OF BUSINESS: HOW A NEW BUSINESS ERA INSPIRED BY NATURE, NOT GREED, CAN BENEFIT US ALL  http://sco.lt/6XU6Kn

 

▶  UNPRECEDENTED STUDY:  THREATENING OUR OWN EXTINCTION WITH LOSS OF BIOLOGICAL AND CULTURAL DIVERSITY http://sco.lt/64XtcP

 

                           AN URGENT MEMO TO THE WORLD http://thenaturaleye.wordpress.com/2012/07/12/an-urgent-memo-to-the-world/

 

▶  THE SIXTH MASS EXTINCTION IS UPON US http://sco.lt/4ywB3h

 

                                                  WATCH

                                              FILM: ***"HOME"

                    An Exquisite Dedication To the Stewards of Our Planet

      http://thenaturaleye.wordpress.com/2011/03/26/home-an-exquisite-story-of-our-world/

 

 

BIODIVERSITY IS LIFE http://www.scoop.it/t/biodiversity-is-life

 

CLIMATE CHANGE WILL IMPACT US ALL: http://www.scoop.it/t/changingplanet

 

CORPORATE SOCIAL RESPONSIBILITY http://www.scoop.it/t/environmental-and-human-health

 

 

 

 

 


Via pdjmoo
Ferananda's insight:

I don't give a lot of energy to speaking about 'the collapse' of our civilization as I try to connect with people not from fear but from creativity.  Yet I post this study as it came out from NASA and its pretty grounded in regards to the state of the environment.  

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Google Think: Research Insights

Google Think: Research Insights | 'Wealth of the Product' | Scoop.it
Discover critical business insights with Google's Databoard for Research Insights, the beautiful and intuitive tool that lets anyone curate and create Google's research into customized infographics in a matter of seconds.
Ferananda's insight:

Understanding how businesses can better connect customers in a new multi screen world.  Yep... I do this naturally...multiple devices through the day...and you? 

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Eco-spirituality: towards a values-based economic structure

Eco-spirituality: towards a values-based economic structure | 'Wealth of the Product' | Scoop.it

 

 

SUSTAINABILITY SHOULD FOCUS ON THE WHOLE INTER-CONNECTED WEB OF LIFE, NOT JUST ON HUMAN PROSPERITY

 

May 17, 2013 Guardian Sustainable Business

Corporate visions of sustainability focus on material prosperity – but leaders must respect the soul as well as the soil, writes Llewellyn Vaughan-Lee...

As our world stumbles to the brink of ecological collapse, the "tipping point" of irreversible climate change, sustainability has become a vital issue. But in order to consider the question of sustainability, it is important to begin with the question: who or what is being sustained?

Does sustainability refer to sustained economic growth, and an environment that is able to maintain the status quo with our energy-intensive, consumer driven needs? Or does sustainability refer to the whole ecosystem, an interconnected web of life with its vast and rich diversity of species? What is the relationship between sustainability and the economy?

 http://www.guardian.co.uk/sustainable-business/eco-spirituality-values-based-economic-structure

 

ECOCIDE AND SACRED LAW: A FUNDAMENTAL INTRINIC VALUE OF THE SACREDNESS OF ALL LIFE  http://www.scoop.it/t/biodiversity-is-life/p/3444120897/ecocide-and-sacred-law-a-fundamental-intrinsic-value-of-the-sacredness-of-all-life

 

HOW A SENSE OF SACRED CAN HELP SUSTAINABLE BUSINESS - RESTORING VALUES How a sense of sacred can help sustainable business - Restoring Values http://www.scoop.it/t/environmental-and-human-health/p/3994926408/how-a-sense-of-sacred-can-help-sustainable-business-restoring-values

 

May 17, 2013 Green Biz
IS THERE AN "I" IN SUSTAINABILITY? http://www.greenbiz.com/blog/2013/05/17/there-i-sustainability

 

May 10, 2013 RALPH NADER: SEEKING SUSTAINABILITY http://www.huffingtonpost.com/ralph-nader/corporate-sustainability_b_3254162.html

 

WHY CHOOSING NATURE WILL ONLY ADVANCE HUMAN SOCIETIES http://sco.lt/6odAoL

 

THE EVOLUTION OF BUSINESS: CREATING 'FIRMS OF THE FUTURE' THROUGH BIOMIMICRY http://sco.lt/76mBDl

 

April 19, 2013 Guardian Sustainable Business
CAPITALISM NEEDS RETHINKING BUT WHAT ARE THE OPTIONS? http://www.guardian.co.uk/sustainable-business/capitalism-needs-rethinking-what-options

 

ERADICATING ECOCIDE: WHY BUSINESS LEADERS MUST STEP UP TO THE CHALLENGE  http://sco.lt/7ExcmX

 

ERADICATING ECOCIDE: WHY BUSINESS LEADERS MUST STEP UP TO THE CHALLENGE http://sco.lt/56vkOH

 

 

March 23, 3012 -  THICH NHAT HANH: MAYBE IN 100 YEAR THERE WILL BE NO MORE HUMANS ON THE PLANET  - The Ecologist http://www.scoop.it/t/environmental-and-human-health/p/1474669518/thich-nhat-hanh-maybe-in-100-years-there-will-be-no-more-humans-on-the-planet-the-ecologist

 

THICH NHAT HANH: BEYOND ENVIRONMENT: FALLING BACK IN LOVE WITH MOTHER EARTH | Guardian Sustainable Business | guardian.co.ukhttp://www.guardian.co.uk/sustainable-business/zen-thich-naht-hanh-buddhidm-business-values?intcmp=239

 

 

IS SUSTAINABLE BUSINESS STILL POSSIBLE? GLOBAL TRANSFORMATION  http://sco.lt/8eGJDF

 

----NO MATTER HOW YOU CUT THE CAKE OR WHAT SPIN YOU PUT ON IT --- THIS IS NOT SUSTAINABILITY, IT IS ECOCIDE

+++++Palm Oil Bonanza And Destruction of Forests and All Life  Within Them http://sco.lt/5VN27l

 

THE STATE OF THE WORLD: IS IT TOO LATE FOR SUSTAINABILITY?  http://sco.lt/4ueEQz

 

 

 

 

WATCH:
"THE MONEY FIX" - A CONTEMPLATIVE FILM ON OUR RELATIONSHIP TO MONEY

Exploring society's relationship with the almighty dollar and examines economic patterning in both the human and the natural worlds.(73:40) From Ethical Markets http://sco.lt/8XxACv

 

VIDEO:
SUSTAINABILITY AS STRATEGIC IMPERATIVE http://www.greenbiz.com/video/2013/05/17/keynote-interview-mark-puck-mykleby

 

 

 

 


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Survey: Most would boycott irresponsible company

Survey: Most would boycott irresponsible company | 'Wealth of the Product' | Scoop.it
Corporate social responsibility may not be something the typical consumer thinks about - or can define. Nine out of 10 consumers say they'd boycott companies that are being irresponsible.
Ferananda's insight:

More facts about how markets are getting more and more conscious. YEY!

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Three Case Studies of Transcendent Branding

Three Case Studies of Transcendent Branding | 'Wealth of the Product' | Scoop.it
Three case studies of small brands doing big things, including a Belgian chocolatier, a homeless agency in Atlanta, and a Native American nation.
Ferananda's insight:

So-called “transcendent brands” offer a superior product, with solid leadership, mass distribution, big investments, and heavy advertising and marketing. But there is a secret ingredient: ”If you’re doing something disruptive and real, find those few people that are going to try something that you desperately need.”  

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New Earth Launches Online Tool to Analyze Supply Chain Social Conditions

New Earth Launches Online Tool to Analyze Supply Chain Social Conditions | 'Wealth of the Product' | Scoop.it
Non-profit New Earth has released a new online portal to help supply chain stakeholders to better manage social responsibility issues and create incentives to collaborate and drive progress.
Ferananda's insight:

Yeah! Closer and clores to the age where we will be able to track many flows. Companies have to be more careful for the tracks they leave. We will follow! #consciousconsumers

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Advocacy: The New Currency of Marketing - Dachis Group

Advocacy: The New Currency of Marketing - Dachis Group | 'Wealth of the Product' | Scoop.it
Ferananda's insight:

Where people are finding sources of truth is from customer, influencer and industry advocates more than celebrity or sponsored whom are paid rather than authentic. More motion into conscious markets!

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Freicoin: global community-currency from the Occupy movement

Freicoin: global community-currency from the Occupy movement | 'Wealth of the Product' | Scoop.it
A decentralized, distributed electronic currency designed to address the grievances of the 99% and correct the excesses of the 1%.

Via P2P Foundation
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The Dr. Bronner's Story

A story about The Good, True and Beautiful in Cosmetics

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The 2011 Green Brand Survey

The 2011 Green Brand Survey | 'Wealth of the Product' | Scoop.it

9000 people in 8 countries answered to this survey. What is the interest in green products? What are the challenges for companies? 

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Packaging with purpose: how QR codes can do a marketing job

Packaging with purpose: how QR codes can do a marketing job | 'Wealth of the Product' | Scoop.it
Quick Response (QR) codes are one of the ways that packaging can do a mobile marketing job by providing consumers with added information and engaging them with the brand.
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The True, good and Beautiful | Scoop.it

The True, good and Beautiful | Scoop.it | 'Wealth of the Product' | Scoop.it
Text, images, audios, videos around the Big Three...

 

Wondering about what Centifolia means when we refer to 'the true, the good and the beautiful?' Here is a scoop!

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Inspire the Beauty industry! Tell them how to help you live a conscious lifestyle

Inspire the Beauty industry! Tell them how to help you live a conscious lifestyle | 'Wealth of the Product' | Scoop.it

Contribute to this beautiful piece. Share your values, perspectives, insights, questions with decision-makers of the 'beauty industry' 

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Joshua's comment, October 17, 2011 8:49 PM
True, good and Beautiful...
The Link Promoting Me...
I am Beyond,
that's a Glimpse
of Infinity, Eternal, Truth, G-d...
Thus saith the LORD G-d Almighty...
Rescooped by Ferananda from Corporate "Social" Responsibility – #CSR #Sustainability #SocioEconomic #Community #Brands #Environment
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Why Is Google seeking out wisdom of zen master Thich Nhat Hanh?

Why Is Google seeking out wisdom of zen master Thich Nhat Hanh? | 'Wealth of the Product' | Scoop.it

September 5, 2013 Guardian Sustainable Business

Why on earth are many of the world's most powerful technology companies, including Google, showing a special interest in an 87-year-old Vietnamese Zen Buddhist monk?

The answer is that all of them are interested in understanding how the teachings of Thich Nhat Hanh, or Thay as he is known to his hundreds of thousands of followers around the world, can help their organisations to become more compassionate and effective.

In a sign that the practice of mindfulness is entering the mainstream, Thay has been invited later this month (September 2013) to run a full day's training session at Google's main campus in California...

Global tech companies are connecting to the power of mindfulness and meditation in order to drive sustainability and happiness...

http://www.theguardian.com/sustainable-business/global-technology-ceos-wisdom-zen-master-thich-nhat-hanh

 

May 21, 2013 Guardian Sustainable Business
WHY GOOGLE AND SONY ARE TURNING TO NATURE TO INSPIRE THEIR LEADERS. Released from the banalities of the office, reconnecting with the outdoors can stimulate innovation...  http://www.theguardian.com/sustainable-business/google-sony-nature-inspire-leaders

 

 

February 20, 2013 Guardian Sustainable Business

THICH NHAT HANH:

BEYOND ENVIRONMENT: FALLING BACK IN LOVE WITH MOTHER EARTH http://www.guardian.co.uk/sustainable-business/zen-thich-naht-hanh-buddhidm-business-values?intcmp=239

 

26 August 2010 Guardian - Living Our Values

THICH NHAT HAHN:  ZEN AND THE ART OF PROTECTING THE PLANET: In Rare Interview with zen buddhist master Thay warns of the threat to civilisation from climate change and the spiritual revival that is needed to avert catastrophe http://www.theguardian.com/sustainability/environment-zen-buddhism-sustainability

 

Jan 21, 2013 Guardian Sustainable Business

THICH NHAT HANH:  ONLY LOVE CAN SAVE US FROM CLIMATE CHANGE

Leading spiritual teacher Thay suggests that our search for fame, wealth, power and sexual gratification provides the perfect refuge for people to hide from the truth about the many challenges facing the world. Worse still, our addiction to material goods and a hectic lifestyle provides only a temporary plaster for gaping emotional and spiritual wounds, which only drives greater loneliness and unhappiness..... http://www.guardian.co.uk/sustainable-business/zen-master-thich-nhat-hanh-love-climate-change

 

March 23, 3012 -  The Ecologist

THICH NHAT HANH

MAYBE IN 100 YEARS THERE WILL BE NO MORE HUMANS ON THE PLANET   http://www.scoop.it/t/environmental-and-human-health/p/1474669518/thich-nhat-hanh-maybe-in-100-years-there-will-be-no-more-humans-on-the-planet-the-ecologist

 

 

 

HOW A SENSE OF SACRED CAN HELP SUSTAINABLE BUSINESS - RESTORING VALUES  http://www.scoop.it/t/environmental-and-human-health/p/3994926408/how-a-sense-of-sacred-can-help-sustainable-business-restoring-values

 

June 26, 2013 Guardian Sustainable Business

LEADERS NEED TO THINK ABOUT THE COMPASSIONATE CHOICE AND RIPPLE EFFECTS. Changing systems is essential for creating sustainable business, but so is embedding kindness into small decisions... http://www.theguardian.com/sustainable-business/leaders-compassionate-choice-ripple-effect

 

 ECO-SPIRITUALITY: TOWARDS A VALUES-BASED ECONOMIC STRUCTURE http://sco.lt/7tcgQj

 

THE EVOLUTION OF BUSINESS:  HOW A NEW BUSINESS ERA INSPIRED BY NATURE, NOT GREED, CAN BENEFIT US ALL http://sco.lt/6XU6Kn

 

November 9, 2012 Guardian Sustainable Business
MOMENTS OF REVELATION TRIGGER THE BIGGEST TRANSFORMATIONS http://www.theguardian.com/sustainable-business/epiphany-transform-corporate-sustainability

 

 

 

THESE OFFICE WORKERS CAN TEND CROPS WHILE THEY'RE IN BORING MEETINGS http://sco.lt/6sswVd

 

A CULTURE SEPARATED FROM NATURE CANNOT SURVIVE: BANKRUPTING NATURE http://sco.lt/7HFVYH

 

BUSINESS SHOULD CONTRIBUTE TO sOCIAL HEALTH AND WELL BEING OF THEIR LOCAL COMMUNITIES  http://sco.lt/8aEijR

 

 

 

                                                   WATCH

                                              FILM: ***"HOME"

                    An Exquisite Dedication To the Stewards of Our Planet

      http://thenaturaleye.wordpress.com/2011/03/26/home-an-exquisite-story-of-our-world/

 

 

 

>> AN URGENT MEMO TO THE WORLD - The Natural Eye Project - http://thenaturaleye.wordpress.com/2012/07/12/an-urgent-memo-to-the-world/

 

WHY CHOOSING NATURE WILL ONLY ADVANCE HUMAN SOCIETIES  http://sco.lt/8BIJP7

 

September 3, 2013 - Think Progress

"WE HAVE FIVE MINUTES BEFORE MIDNIGHT"

UN CHIEF SCIENTIST URGES ACTION ON CLIMATE CHANGE:   ....  http://sco.lt/7r58s5

 

 

 

 

OUR OCEANS NEED US http://www.scoop.it/t/our-oceans-need-us

 

Biodiversity IS Life http://www.scoop.it/t/biodiversity-is-life?page=1&cp=49

 

 

 

 

 

 

 

 


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Alison D. Gilbert's curator insight, September 6, 2013 6:37 PM

Why not seek out the stewards of wisdom and knowledge?

Carol Sherriff's curator insight, September 8, 2013 3:08 PM

A timely reminder that there is more to life than materialism and profit

Ferananda's comment, September 15, 2013 8:28 PM
Totally agree with you all. @alison who are stewards you are aware of?
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Modavanti Sustainable Fashion Boutique

Modavanti Sustainable Fashion Boutique | 'Wealth of the Product' | Scoop.it
What we wear is a defining part of who we are, what we believe and how we represent ourselves. Yet there has been no recognized destination for socially conscious shoppers to find stylish, sustainable fashion...
Ferananda's insight:

Modavanti created their own badge system for fashion sustainability and ensures that every designer they promote meets a minimum of requirements in their production process. How is this sustainability and measurement trend moving in the cosmetics and beauty industry? 

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Paul Kemp-Robertson: Bitcoin. Sweat. Tide. Meet the future of branded currency. | Video on TED.com

Currency -- the bills and coins you carry in your wallet and in your bank account -- is founded on marketing, on the belief that banks and governments are trustworthy.
Ferananda's insight:

As Paul Kemp-Robertson points out The Wealth of a Product is linked to loyalty and trust. Currencies are serving this process by allowing companies to use currencies as tools for exchange, social capital and measurements of value. Interesting examples. 

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Ferananda's curator insight, August 2, 2013 2:40 PM

What I most enjoyed of this talk is to witness how we are finally realizing that decentralization has gotten to the monetary system. We can create our own and actually they already thousands of currencies out there.  Paul mentions several like airmiles, loyalty points, sweat, and how companies are using it as a disruption to our relationship to money. 

Rescooped by Ferananda from Corporate "Social" Responsibility – #CSR #Sustainability #SocioEconomic #Community #Brands #Environment
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The Evolution of Business: Creating 'Firms of the Future' Through Biomimicry

The Evolution of Business: Creating 'Firms of the Future' Through Biomimicry | 'Wealth of the Product' | Scoop.it

April 30, 2013 CSRWire Talkback - Giles Hutchins

 

Bios – life. Mimicry – to copy.

... Einstein famously said ‘Look deep into nature and you shall find the answer.’ ...

Time To Transform?

It has become patently clear to many that business is undergoing a metamorphosis. Due to a perfect storm of social, economic and environmental factors, organizations have little option other than to seek out opportunities in these volatile times, adapt and evolve to what the book The Nature of Business refers to as “firms of the future” – businesses more akin to living organisms than mechanistic monoliths designed for the Industrial Era. These firms of the future can take inspiration from nature at all levels within their strategies and operations. For instance: ... http://www.csrwire.com/blog/posts/827-the-evolution-of-business-creating-firms-of-the-future-through-biomimicry

 

Janine Benyus: WE ARE SURROUNDED BY GENIUS - WHOLE SYSTEMS DESIGN BY NATURE http://sco.lt/86AYWv

 

COMPANIES THAT MIMIC NATURE OUT-PERFORM THOSE THAT DO NOT http://sco.lt/76twrB

 

CORP 2020 Pavan Sukhdev on

THE NATURE OF VALUE AND THE FUTURE OF CORPORATIONS  https://joinmosaic.com/blog/mosaic-conversations-pavan-sukhdev-nature-value-and-future-corporations

 

August 15, 2012 The Nature Of Business
'SUPERORGANIZATIONS‘ - LEARNING FROM NATURE'S NETWORK http://thenatureofbusiness.org/2012/08/15/superorganisations-learning-from-natures-networks/

 

IN NATURE, A MYRIAD OF LESSONS FOR EFFECTIVE SUSTAINABILITY LEADERSHIP http://sco.lt/6ZQKht

 

January 8, 2013 Guardian Sustainable Business
HOW A SENSE OF SACRED CAN HELP SUSTAINABLE BUSINESS http://www.guardian.co.uk/sustainable-business/sense-sacred-sustainable-business-buddhist

 

September 20, 2012 Share The World's Resources
GRADIDO: NATURAL ECONOMY OF LIFE  http://www.stwr.org/economic-sharing-alternatives/gradido-natural-economy-of-life.html

 

BUSINESS AND HUMANITY ARE NOT SEPARATE FROM NATURE http://sco.lt/8gLwmH

 

 

VIDEO:

"ENOUGHNESS: Restoring Balance to the Economy" http://sco.lt/55TwvJ

 

 


WHY CHOOSING NATURE WILL ONLY ADVANCE HUMAN SOCIETIES http://sco.lt/6odAoL

 

MIMICKING NATURE: ORGANIZE LIKE ANTS TO MOVE MOUNTAINS  http://sco.lt/6oK1uj

 

MONEY REALLY DOES GROW ON TREES http://sco.lt/68WAIz

 

March 1, 2013 Guardian Sustainable Business

THE CONUNDRUM OF THE HEART - SUSTAINABILITY http://www.guardian.co.uk/sustainable-business/conundrum-heart-sustainability

 

April 3, 2013 Conservation International
PROTECTING NATURE IS CRITICAL TO MAINTAIN BUSINESS AND GLOBAL SECURITY - "Nations and businesses cannot last if the resources that they depend upon are unpredictable." http://blog.conservation.org/2013/04/protecting-nature-is-critical-to-maintain-global-security/

 

Jan 9, 2013 WHY THE ECONOMY NEEDS NATURE  http://www.scoop.it/t/environmental-and-human-health/p/3994804262/why-the-economy-needs-nature

 

April 4, 2013 WRIInsights
ALIGNING PROFITS AND ENVIRONMENTAL SUSTAINABILITY http://insights.wri.org/news/2013/04/4-lessons-environmental-sustainability-every-corporation-should-learn?utm_source=twitter.com&utm_medium=worldresources&utm_campaign=twitterfeed

 

2012 IN RETROSPECT: AN OPEN LETTER TO HUMANITY, FROM MOTHER EARTH  - Danielle Lanyard CSR Wire http://www.csrwire.com/blog/posts/638-2012-in-retrospect-an-open-letter-to-humanity-from-mother-earth

 

BANKRUPTING NATURE: DENYING OUR PLANETARY BOUNDARIES - Yale Global Online http://yaleglobal.yale.edu/content/bankrupting-nature-denying-our-planetary-boundaries

 

TECHNOLOGY, HUMAN BEINGS AND THE FATE OF THE EARTH : A SOCIAL CRITIQUE OF MODERN LIFE - State Of Nature http://www.stateofnature.org/?p=5856

 

 

 

 

 

>> AN URGENT MEMO TO THE WORLD - The Natural Eye Project - http://thenaturaleye.wordpress.com/2012/07/12/an-urgent-memo-to-the-world/

 

 

 


Via pdjmoo
Ferananda's insight:

Oh wow! So many biomimicry resources. This most be heaven!

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Alison D. Gilbert's curator insight, September 8, 2013 7:09 PM

All good things to read.

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The Most Important Branding Checklist: The Stengel Brand Ideals

The Most Important Branding Checklist: The Stengel Brand Ideals | 'Wealth of the Product' | Scoop.it

How aligned is yoru brand to its "ideals"? When former P&G Marketing Director Jim Stengel wrote Grow: How Ideals Power Growth and Profits at the World's Greatest comanies he may have created the most important branding checkliss.

 

Stentel defined 5 Brand Ideals:

Eliciting Joy: Activating experiences of happiness, wonder, and limitless possibility.Enabling Connection: Enhancing the ability of people to connect with each other and the world in meaningful ways.Inspiring Exploration: Helping people explore new horizons and new experiences.Evoking Pride: Giving people increased confidence, strength, security, and vitality.Impacting Society: Affecting society broadly, including by challenging the status quo and redefining categories. How do your band ideals map? What is your bran's main benefit? 

 


Via Martin (Marty) Smith
Ferananda's insight:

For those who are authentically looking towards creating brands which are Good, True and Beautiful 

more...
Martin (Marty) Smith's curator insight, March 14, 2013 6:45 PM

I use the Stengel brand ideals ove and over as a "report card" to inform HOW a brand should be marketing. 

Ferananda's comment, March 31, 2013 6:04 PM
Provide True Wealth.
Martin (Marty) Smith's curator insight, July 15, 4:07 PM

Thinking about how to use these 5 basic "brand ideals" to create a sentiment analysis tool for Curagami (http://www.curagami.com ):

* Joy.

* Connection.

* Exploration.
* Pride.
* Society (change the world).

Imagine a spider graph showing sentiment on each of those poles based on keyword usage. Trying to make reviews meaningful, social and visual.

Suggested by Pierre Johnson
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Profession : Découvreur de... - videos.arte.tv

Profession : Découvreur de... - videos.arte.tv | 'Wealth of the Product' | Scoop.it
Un biologiste recherche des plantes médicinales pour l'industrie et le cosmetique.
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Rescooped by Ferananda from Content Curation World
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Discover, Curate and Vote for the Products You Want Discounts On: Material.ly

Robin Good: Material.ly is a product curation platform that allows you to find, collect, organize and vote for products that you would like to buy at a discounted price.


By using the advanced "Curate" bookmarklet it is easy to grab any interesting product from any web page, comment it, tag it, grab more images for it and to make it available inside your Material.ly personal profile and feed.


For the products you find and you would like to own, you can click on the red tag that appears next to them to receive a discount. Discounts are for members only and are offered daily and weekly on the most demanded products by the community.


Find out more sign-up: http://material.ly 


Request a invite: http://material.ly/invitations/request_invite




Via Robin Good
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Edible City

Edible City | 'Wealth of the Product' | Scoop.it

Edible City is a 72 minute documentary film that asks a few burning questions…

 

“How can we live in cities and still eat local, healthy, sustainable food?”
“How can we create jobs, build local economies, and increase food security all at the same time?”
“How can we create food systems that are economically, socially, and environmentally just?”

 

Edible City follows ten extraordinary stories exploring what’s going on in the food movement today, from the grassroots growth to the politics in Washington, D.C., from Occupy Oakland to creating community resiliency and local economic infrastructure.

 


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Centifolia Harvesting

Find the videos, pictures, stories, interviews of the Centifolia congress in October 2011.  We are going for the next one!  

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Green game-changers

Very complete document about green products. 

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YCteen's Toxic Products Slideshow

Chemicals in your shampoo, lotion, deodorant, and even hand sanitizer could be doing more harm than good. For the full story, go to http://www.ycteenmag.org/...

 

This YouTube channel has plenty of videos to get information about toxics in cosmetics. Mostly for teens awareness. 

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Rescooped by Ferananda from Biocommerce éthique
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Parfums et cosmétiques face aux défis du sourcing éthique

Parfums et cosmétiques face aux défis du sourcing éthique | 'Wealth of the Product' | Scoop.it
La deuxième édition de la Table Ronde « Parfums et Cosmétiques Équitables » a réuni le 6 octobre 2011 au Palais du Luxembourg plusieurs marques de parfums et cosmétiques engagées dans la mise en (...)...

Via Pierre Johnson
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