Celebrity involvement in personal branding
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Celebrity involvement in personal branding
How celebrities are involved in elements of personal branding; image management, image change, media management
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Building a solid personal brand through social networks, job selection

Building a solid personal brand through social networks, job selection | Celebrity involvement in personal branding | Scoop.it
Attendees immediately associated the names with celebrities using one-word adjective descriptions. “When you think about your personal brand, it's not all about what you say about yourself; it's about what others say about ...
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an article which explains how a person can enhance their personal brand through their social networks and job selection

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NATION BRANDING: Companies and celebrities brand themselves ...

NATION BRANDING: Companies and celebrities brand themselves ... | Celebrity involvement in personal branding | Scoop.it
Creating a strong and distinctive nation brand allows a country to gain a competitive advantage in domestic, regional and world markets. Nation branding assists as a tool for attracting foreign investment and export promotion.
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an insight into how companies, people and celebrities brand themselves - therefore posing the question whether countries can do this as well?

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Personal branding on social media

Personal branding on social media | Celebrity involvement in personal branding | Scoop.it
In a nutshell, while the concept of personal branding is widely accepted – and expected – internationally, in New Zealand it's often looked upon with derision or suspicion: Personal branding is for celebrities, and if you think ...
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a New-Zealand based article which explain that people in this country are beginning to realise that not only celebrities are interested in personal branding. As a result, many new zelanders are now wakening up to the reality that they have a personal brand which must be managed on social media platforms

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Developing Your Personal Brand

Developing Your Personal Brand | Celebrity involvement in personal branding | Scoop.it
What is the one thing Celebrities do for their image? Branding!! They hire a crew to cultivate their personal brand. The celebrity machine is well oiled being able to take any situation and adapt as part of their image.
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step by step guide to developing your personal brand

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3 Ways Startups Can Turn Celebrity Endorsements Into Big Gains - Forbes

3 Ways Startups Can Turn Celebrity Endorsements Into Big Gains - Forbes | Celebrity involvement in personal branding | Scoop.it
A tweet might not be worth a thousand words to your startup anymore, but a celebrity endorsement still is -- assuming you know how to turn the opportunity into a strategic press advantage.
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an article in Forbes which states 3 key steps to ensuring celebrity endorsement for a brand can be beneficial for the company

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Emiliya Ravkina's curator insight, August 18, 2013 4:44 AM

I agree with the main idea of this article that celebrity is key for any startup, by using the right celebrity for the brand, company can build brand equity, it also the best way to present your brand to the world and gain attention of potential customers. However I can't agree with author's opinion that even if the potential customers or users are not fans of the particular celebrity they would not be interested in the particular brand or product. For example, if company will choose a young celebrity for target age of 50, those customers won't be interested in the particular brand simply because they might not know the celebrity or interpret the massage this celebrity sending to them in incorrect way.

Peggy Yao's comment, August 19, 2013 11:05 PM
celebrity endorsement is one of the most popular marketing strategy is the past years, however, the purpose of celebrity endorsement is to bring up the maximum effect on it brand's positive image and bring benefits into the company.
using celebrity as a company's represent image could be very effective to increase consumer engagement if we choice the right star.
Three suggestions has been advised
1 credibility, of course in order to gain consumer trust of the brand, the celebrity that is representing the brand is also very crucial.
2PR value , talk about the product, say about the story , create the topic to attract consumer engagement. spreading the message by using PR
3Brand awareness, celebrity apparel is always one of the hottest topic what they wear what they use where they go. it will be a great impact on brand awareness once celebrity is advertise the brand by it actions and behave.
Alysse Woodward's comment, August 20, 2013 12:48 AM
Connecting celebrities to an organisation/product/service is a way or marketing seen many a time. This way of marketing creates emotional attatchments for a consumer, if the consumer sees a celebrity using the product automatically the consumer will think the product is good. “If this product is good enough for a celebrity, this product is good enough for me” people may think.
For me personally, when I see goods endorsed through celebrities I think that their career must be lagging, and doing an advertisement is a bit on the side to keep the celebrity in the media. It does not make me want to go out and buy that product.
However the 3 steps that can turn celebrity endorsements into big gains:
1. Credibility
2. PR Value
3. Brand Awareness
I have to say I agree with what the article is getting at. Although some may have the same thoughts about celebrity endorsers as me, when you see someone famous doing this people are likely to communicate about this, creating brand awareness. “Did you see so and so endorsing that product?” some may say! Automatically that creates brand awareness for that product as you have just mentioned, the celebrity, the product and the brand.
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Pippa Middleton and Waitrose – a recipe for success? - The Guardian (blog)

Pippa Middleton and Waitrose – a recipe for success? - The Guardian (blog) | Celebrity involvement in personal branding | Scoop.it
The Guardian (blog)
Pippa Middleton and Waitrose – a recipe for success?
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This article by The Guardian reports on how Pippa Middleton, the sister of the Duchess of Cambridge, will now be involved in writing articles for the Waitrose magazine. By doing this, Miss Middleton is contributing to her personal brand, but it is probably true to say that for Waitrose, this is a great coup, considering that she is one of the best known and well liked celebrities in the UK

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Weight in gold or waste of space? Celebrity beverage brand ...

Weight in gold or waste of space? Celebrity beverage brand ... | Celebrity involvement in personal branding | Scoop.it
Whether it's the latest starlet bouncing round in a boob tube, or that bad boy musician who swops his rap records for raki, there's no doubting that celebrity endorsements are big business for the beverage industry.
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this article highlights the link between celebrity endorsements and the beverage industry. In particular, the case of Pepsi is highlighted, it still lags behind Coca-Cola and constantly uses celebrity endorsement in order to try and take more market share away from its arch rival.

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Sexy Celebrity Ads Are The Worst Thing Companies Can Do For Their Sales

Sexy Celebrity Ads Are The Worst Thing Companies Can Do For Their Sales | Celebrity involvement in personal branding | Scoop.it
Less ;than 12% of ads using celebrities exceed a 10% lift.
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an article which claims that celebrity advertising for products are not worth it. It claims that sales, in general, do not increse after association with a celebrity

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Brands Fall For The Hype: Celebrity Creative Directors Don’t Matter. Here’s Why

Brands Fall For The Hype: Celebrity Creative Directors Don’t Matter. Here’s Why | Celebrity involvement in personal branding | Scoop.it
The trend of celebrities as marketing directors has got to die, or be done right. (Brands Fall For The Hype: Celebrity Creative Directors Don’t Matter.
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An article which has the opinion that the so-called handing out of 'creative director' titles to celebrities doesn't benefit the company. In fact, it only seems to enhance the celebrity and, in turn, their personal brand

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4 Steps to Create a Powerful Personal Brand - Business Insider

4 Steps to Create a Powerful Personal Brand - Business Insider | Celebrity involvement in personal branding | Scoop.it
4 Steps to Create a Powerful Personal Brand
Business Insider
That's why professional athletes and celebrities are highly sought after as spokespeople.
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An article from businessinsider.com detailing how to build a successful personal brand in 4 steps

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Go Diddy, the daddy of Ciroc's branding - Marketing Week

Go Diddy, the daddy of Ciroc's branding - Marketing Week | Celebrity involvement in personal branding | Scoop.it
Marketing Week
Go Diddy, the daddy of Ciroc's branding
Marketing Week
With deal signed, Diddy, working with his own marketing company the Blue Flame Agency, set about fixing Ciroc.
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The story of how 'Diddy', a very famous US rapper, became not only the face of a brand, but also its brand manager. He therefore further enhanced his personal brand

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Become a Celebrity by Building Your Personal Brand - BannerView.com

Become a Celebrity by Building Your Personal Brand - BannerView.com | Celebrity involvement in personal branding | Scoop.it
When I say banana, orange, watermelon, lemon, or strawberry, does anything come to mind other than fruit? What if I didn't first put fruit into your mind and instead simply said the word "Apple?
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An article about how managing your personal brand can lead to you become a 'celebrity' in your own right

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The Celebrity Personal Branding Myth

The Celebrity Personal Branding Myth | Celebrity involvement in personal branding | Scoop.it
The myth of #personalbranding
http://t.co/8xaacYKM
Via @KaraJackson
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An article which puts across the idea that celebrities are only building 'images' of themselves, and not brands

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The Kanye And Kim Kardashian Lesson In Personal Branding: Combining ... - Fast Company

The Kanye And Kim Kardashian Lesson In Personal Branding: Combining ... - Fast Company | Celebrity involvement in personal branding | Scoop.it
Fast Company
The Kanye And Kim Kardashian Lesson In Personal Branding: Combining ...
Fast Company
Celebrity Branding almost always benefits when more than one celebrity is involved.
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an article which explains how two people with powerful personal brands can come together and make a very powerful combined personal brand. The article uses the example of Kim Kardashian and Kayne West. David and Victoria Beckham is another couple which springs to mind.

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The power of the personal brand - Financial Times

The power of the personal brand - Financial Times | Celebrity involvement in personal branding | Scoop.it
The power of the personal brand
Financial Times
...
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an article from the Financial Times which explains the connection between someone's personal brand and the clothing they wear

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10 Things Your Personal Brand Will Do For You

10 Things Your Personal Brand Will Do For You | Celebrity involvement in personal branding | Scoop.it
What is the one thing Celebrities do for their image? Branding!! They hire a crew to cultivate their personal brand. The celebrity machine is well oiled being able to take any situation and adapt as part of their image.
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A list of benefits of that your personal brand will provide to you

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Is Nike's Hero Athlete Strategy In Jeopardy? - Business Insider

Is Nike's Hero Athlete Strategy In Jeopardy? - Business Insider | Celebrity involvement in personal branding | Scoop.it
Is Nike's Hero Athlete Strategy In Jeopardy?
Business Insider
This is why many brands prefer to use mascots instead of spokespeople, celebrities, and heroes. Mascots typically don't age, do bad things, or get the associated brand in trouble.
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an article from Business Insider which states that Nike's strategy of the heavy use of celebritity endorsement may be back-firing. Many of these so-called 'celebrity heros' have received a lot of negative publicity. The article reflects the fact that companies must be cautious when using celebrities to promote their products

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The celebrity CMO - Marketing Week

The celebrity CMO - Marketing Week | Celebrity involvement in personal branding | Scoop.it
The celebrity CMO
Marketing Week
Celebrities are being given in-house branding roles but can they add more than just drawing a business into the spotlight and could they ever replace skilled marketers?
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Marketing Week question whether celebrities who have been given prominent marketing roles in companies can really be better than a traditional CMO. 

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Personal Branding 2.0: Learn from the Pros | Social Media Today

Personal Branding 2.0: Learn from the Pros | Social Media Today | Celebrity involvement in personal branding | Scoop.it
The difference between having a stunning personal brand and having a standard personal reputation is a clearly defined strategy to elevate your brand image.
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some detail on how certain celebrities have succeeded in improving their personal brand - the article gives advice on how social media users can raise their personal brand to the next level

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When Should Brands Drop Celebrity Spokesmen? - PRNewser

When Should Brands Drop Celebrity Spokesmen? - PRNewser | Celebrity involvement in personal branding | Scoop.it
Today brought the completely unsurprising news that Nike has suspended its contract with Olympian “Blade Runner” and accused murderer Oscar Pistorius in order to “protect the brand”. Of course, the company also dropped ...
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an article which attempts to tell companies how they can protect their brand when their associated celebrities come in for neative publicity.

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The Power of Celebrity, 3 of 5 | The Shareholder Online

The Power of Celebrity, 3 of 5 | The Shareholder Online | Celebrity involvement in personal branding | Scoop.it
Celebrity endorsements are still marketing gold, except when the relationships go terribly awry. Auburn University professors Astrid Keel and Rajan Nataraajan investigate the different forms of celebrity co-branding.
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this article investigates the different type of endorsements celebrities can give to products - the more endorsement they give, the more this will effect their personal brand

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Do celebrity “creative directors” help a brand or just hype it? | Bright ...

Do celebrity “creative directors” help a brand or just hype it? | Bright ... | Celebrity involvement in personal branding | Scoop.it
the brand's multimillion-dollar budget to plug the first single from his new album. He was only the latest in a string of celebrities who aren't advertising experts but play them on television. Before he became so last year, Jay-Z was “creative ...
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an article which explains how many celebrities are becoming so-called "creative directors" of powerful brands such as Coke. However, it has been met with a note of caution, as many people see it merely as an attempt to overplay the role they actually have

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Celebrity Branding Wins and Fails | Vibe

Celebrity Branding Wins and Fails | Vibe | Celebrity involvement in personal branding | Scoop.it
Vibe Media is a premier destination for urban entertainment and media, Vibe Media creates solutions for advertisers looking to engage consumers via music, entertainment, culture and lifestyle 18-54.
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A look at some celebrity branding endorsements which have worked, and others which have not. Negative branding endorsement damages the personal brand of a celebrity

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Branding suicide | Liz Lenjo's Law

Branding suicide | Liz Lenjo's Law | Celebrity involvement in personal branding | Scoop.it
If there is one thing our local celebrities are yet to master and understand is the concept of brand management. I think that most are likely not to perceive themselves as brands, which they ideally they should.
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An opinion from this author who says that many celebrities do not manage their brand endorsements correctly which could in turn lead to a damaging of their personal brand

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Celebrity Branding, Whiff by Whiff — Skin Deep

Celebrity Branding, Whiff by Whiff — Skin Deep | Celebrity involvement in personal branding | Scoop.it
You don’t have to be an A-list star to have your own fragrance. Check the shelves.
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An article which explains that the power/relevance of celebrity personal brand may be gradually diminishing due to the fact so many celebrities are now trying to craft their own personal brand.

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