Celebrity Endorsements
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Bought It Because A Celebrity Endorsed It!

Drex and Maney talk with Charlotte consumers about products they bought or used that turned out to be crap!

Listen now.

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Beyonce lands $50 million deal with Pepsi

Beyonce is bringing in more money than ever.
Over the weekend, Pepsi announced their partnership with the ‘Single Ladies’ singer, a multi-year deal – encompas
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The stars are liars: how Twitter outs celebrity smartphone shills

The stars are liars: how Twitter outs celebrity smartphone shills | Celebrity Endorsements | Scoop.it
This is not Carly Rae Jepsen's real phone.
The picture comes from Jepsen’s latest video, "This Kiss," which prominently featured a Nokia Lumia 900. Like any product placement deal, she was well...
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Survey: Celebrity Endorsements Least Trusted by Online Shoppers

Survey: Celebrity Endorsements Least Trusted by Online Shoppers | Celebrity Endorsements | Scoop.it
Recommendations from family members matter most to people deciding what to buy and who to buy it from online, a new survey says. And surprisingly, customers may be willing to pay extra for flawless customer service, it finds.
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Successful (and Failed) Celebrity Endorsements: Video

Successful (and Failed) Celebrity Endorsements: Video | Celebrity Endorsements | Scoop.it
Stay up to date on the latest business news, stock market data and financial trends. Get personal finance advice from leading experts.
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Las Vegas operators look to celebrity endorsements to launch a luxury airline in 2013

Las Vegas operators look to celebrity endorsements to launch a luxury airline in 2013 | Celebrity Endorsements | Scoop.it
LV Air is looking at Virgin America's playbook in its efforts to cultivate a youthful and high-tech brand, but in this case it looks a bit more like someone turned the management suite over to a club promoter than Virgin 2.0.
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Retailers turn to celebrity endorsements | Business | Bradenton Herald

Retailers turn to celebrity endorsements | Business | Bradenton Herald | Celebrity Endorsements | Scoop.it
Celebrities can be found in stores this holiday season as retailers try to attract shoppers.
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Amanda Nadon-Langlois's curator insight, November 11, 2014 10:18 AM

Like this blog mentions, "celebrity endorsments draws the fan base to the product, but at the end of the day, the product must stand on itself." I agree. Attaching a popular celebrity to a certain brand or product will firstly bring attention and popularity to it, but it also doesn't guarantee success. The product must be as "high-end" as the celebrity. 

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Celebrity Contracts Recognize Importance of Social Media - ABA Journal

Celebrity Contracts Recognize Importance of Social Media - ABA Journal | Celebrity Endorsements | Scoop.it
Movie studios and marketers are recognizing the power of social media with new contract clauses for stars with Twitter and Facebook requirements.
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