...Think of your brand’s logo like that crazy shirt. You want it to stick out in people's minds, allowing them to recall your brand later on.
Maybe it's something unique in your logo, or something awesome your brand has done. Either way, your logo should be front of mind for your audience, and associated with your brand and product.
Your logo says a lot about you, and can be very powerful. Have you ever wondered why Coca Cola rarely changes their famous red logo? Or why Pepsi spent a lot of money rebranding back in 2008? What about the highest valued brand in the world? Take a look at some of the most well known logos and brands in the world, researched and compiled by RubyMediaCorporation, and see what the hidden meaning behind each one is....
Via Jeff Domansky