Popeye promoted spinach, Bruce Jenner ate his Wheaties and countless other celebs have donned milk mustaches to support the dairy industry. But do celebrity food endorsements really work?
Renee Spicer's insight:
This article states celebrity food endorsements do work especially on children. A study was done. It also states how the celebrity seen eating something even if not endorsing that product, it still endorsed children to eat what the celebritywas eating. This influence can be dangerous if the celebrity is endorsing unhealthy foods and is a really popular celebrity.
The study] quantifies the significant influence that the celebrity has over children's brand preferences and actual consumption.
Personally I think this article can relate to many things, just replacing the word food to, clothes, shoes, bags, labels, ect.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.