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33 Powerful Animal Ad Campaigns That Tell The Uncomfortable Truth

33 Powerful Animal Ad Campaigns That Tell The Uncomfortable Truth | Digital News | Scoop.it

These advertisements address different types of issues, but they’re all about giving a voice to the voiceless. Many of us remain ignorant of or apathetic towards the abuse of domestic or circus animals or the extinction, poaching and over-harvesting of wild populations. These advertisements raise awareness to these issues in a powerful way.  

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Facebook Puts Everyone On Notice About The Death Of Organic Reach

Facebook Puts Everyone On Notice About The Death Of Organic Reach | Digital News | Scoop.it

Facebook’s Brian Boland has taken to a Facebook blog to talk about the decline of a post’s organic reach in the social network. Boland has suggested brands should continue to engage in Facebook and gather fans, but the suggestions all feel rather ‘second tier’; fans give you credibility; fans can offer insights into your customer base; fans can be used to create social context which improves auction price for advertising; and fans can make ads more effective when they interact with them, increasing the chances of them being shown on the news feeds of other fans.

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Facebook's Slingshot Arrives in the U.S.

Facebook's Slingshot Arrives in the U.S. | Digital News | Scoop.it

Facebook's Slingshot app is now available. Reports of the Snapchat-like Slingshot first emerged in May, and the actual app accidentally leaked last week before it was yanked offline. The app allows users to send messages that eventually self-destruct, but recipients cannot view your content until they've sent a message in return. Slingshot allows the addition of captions and drawings to photos, and users can save unlocked "shots" for later; but when the message is swiped away, it is deleted.

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Yahoo Beauty Hits Go

Yahoo Beauty Hits Go | Digital News | Scoop.it

The Web giant is relaunching its beauty vertical today as part of its digital relaunch that includes Yahoo Beauty, Fashion, Entertainment, Technology, Travel and Food. Helmed by Bobbi Brown, the digital beauty magazine will “go live” with 100 to 150 “tiles,” Yahoo-speak for content that ranges from written to video. What Brown hopes to bring to Beauty is also strong visuals. The site, which will launch with L’Oréal USA as an advertising partner, will include photography from Henry Leutwyler and Ben Ritter.

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Schiaparelli celebrates couture relaunch with digital scrapbook

Schiaparelli celebrates couture relaunch with digital scrapbook | Digital News | Scoop.it

French fashion label Schiaparelli is presenting consumers with a new method to engage in the behind-the-scenes process of a collection. The digital cut-and-paste format of the spring/summer 2014 collection forms an online scrapbook to showcase videos and images highlighting the making of the line. The interactive collage presents consumers with an unusual look at the creation process of a collection and will likely help the recently relaunched brand gain consumer loyalty.

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Bergdorf Goodman gives menswear own space on Instagram

Bergdorf Goodman gives menswear own space on Instagram | Digital News | Scoop.it

New York retailer Bergdorf Goodman is reaching out to fashion-savvy men through a new Instagram account separate from the main store profile. Bergdorf Goodman launched its @Goodmans account at the beginning of the spring/summer 2015 menswear runway shows. Joining the existing male-specific Twitter account, this addition will help the department store connect with its male consumers on a more focused level, and makes its messaging more relevant to its audience while learning more about what the Bergdorf man cares about.

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Here's Why You're About to Lose YouTube Subscribers

Here's Why You're About to Lose YouTube Subscribers | Digital News | Scoop.it

YouTube announced that it will remove suspended accounts in an effort to give content creators a better understanding of their actual audience. None of the accounts removed from the system are active, so these changes to subscriber counts will not cause any change in viewership. These accounts will be removed as of June 16th. 

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Uber Sets Valuation Record of $17 Billion in New Funding

Uber Sets Valuation Record of $17 Billion in New Funding | Digital News | Scoop.it

The San Francisco-based transportation service, Uber Technologies Inc., which lets people order private town cars and other vehicles from their smartphone, has raised $1.2 billion in a new financing led by Fidelity Investments. The funding positions the company at the front of a pack of Internet startups, at a pre-money valuation of about $17 billion, up from $3.5 billion in a financing last year. Uber Technologies Inc. is creating a new category of hot startup: the $17 billion club.

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Volkswagen: Eyes On The Road Cinema Stunt

Volkswagen: Eyes On The Road Cinema Stunt | Digital News | Scoop.it

Volkswagen: Eyes On The Road Cinema Stunt

Volkswagen, with Ogilvy Beijing, drove home the message of "Don't text and drive" through a powerful ad targeting captive movie-theater audience in China. It starts with an endless, straight, slightly boring road appearing for the driver…Until the crucial moment, when a close-range mobile broadcasting device pushes an SMS message to all phones in the cinema, at the same time, a huge crash happens on screen, followed by the safety message. Watch the video here.

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Alibaba Unveils U.S. Online Shopping to Compete with Amazon, eBay

Alibaba Unveils U.S. Online Shopping to Compete with Amazon, eBay | Digital News | Scoop.it

Alibaba has unveiled its first direct-to-consumer online shop in the United States, looking to take on Amazon.com and eBay on their home turf. The website, 11main.com, which is still in beta, will feature a wide range of products, including "one-of-a-kind items, not available at mass merchants and other large e-commerce sites. 

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Chloé uses new Tunepics account to get personal

Chloé uses new Tunepics account to get personal | Digital News | Scoop.it

Chloé is unveiling glimpses of its spring 2015 collection through a new account on social media mobile application Tunepics. Compared to the brand’s other social media accounts, which focus solely on the brand, this account is manned by creative director Clare Waight Keller, lending a more intimate feel to the posts. By opening up about its designer’s day-to-day work, Chloé will be able to connect on a deeper level with consumers.

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Clinique Expands Mobile Customer Service Features

Clinique Expands Mobile Customer Service Features | Digital News | Scoop.it

Clinique updated its website to enhance its customer service and product search features. The new site directs users to a page that provides informational videos and captioned images highlighting new functionalities. The redesign was created with a keen eye for extending features to mobile. The transition of Clinique’s website underscores a shift in the beauty industry and among other industries, from social investment to customer service, in particular within mobile. 

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Sephora's Augmented Reality Mirror Adds Virtual Makeup To Customers' Faces

Sephora's Augmented Reality Mirror Adds Virtual Makeup To Customers' Faces | Digital News | Scoop.it

Sephora has teamed up with augmented and virtual reality technology company Modiface to launch a mirror which will simulate makeup on a person’s face in both real time and 3D. The technology tracks a person’s facial features and ‘applies’ eye shadow to your visage via a camera’s video stream. Customers can try out multiple colors and textures by tapping the color on the screen, and see how it looks from all angles by merely turning their faces.


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Why Pay for Creative When Selfies Will Do?

Why Pay for Creative When Selfies Will Do? | Digital News | Scoop.it

Long considered a staple in building consumer trust, social and mobile user-generated campaigns are now putting creative twists on offline marketing tactics that seek to win over fickle millennials. Coca-Cola unveiled its largest World Cup digital activation with a 3,015-square-meter nylon flag comprised of 219,000 photos collected via Facebook, Twitter and Instagram from 207 countries. Post tournament, a link to a microsite showcasing the “Happiness Flag,” will be emailed to each participant as a digital memento.

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Tumblr Ads to Start Running on Yahoo Sites

Tumblr Ads to Start Running on Yahoo Sites | Digital News | Scoop.it

Yahoo will begin running Tumblr's sponsored post ads on the portal's owned-and-operated sites, such as Yahoo News and newly launched digital magazine Yahoo Beauty. The Tumblr ads will show up on Yahoo sites in two so-called "native" formats. Lipton, Tide, "The Hunger Games: Mockingjay -- Part 1" and Lexus are the pilot brands signed up to run their Tumblr posts as ads across Yahoo's sites, which are sold on a cost-per-engagement basis.

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Snapchat Lures Brands With New Customized Photo Filters

Snapchat Lures Brands With New Customized Photo Filters | Digital News | Scoop.it

Snapchat is testing a new feature that allows brands to add their logo to images or videos they send out to followers, as seen on a new watermark on photos shared by Snapchat COO Emily White. The pictures include Vice's logo in the upper lefthand corner of the app. Brands are already sending out snaps to users, but the ability to add a logo to content would add both legitimacy and extra advertising for brand marketers.


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Publicis Teams with Google, Condé Nast

Publicis Teams with Google, Condé Nast | Digital News | Scoop.it

Publicis Worldwide is teaming up with Google and Condé Nast to launch La Maison, a new service that aims to provide consumer insights, content and technology for luxury brands. Google insights is to include data showing digital habits of affluent consumers, breaking down activity by devices, analyzing YouTube video consumption and search query trends on luxury brands, while the Condé Nast Media Group’s Branded Content team is to consult and create licensed editorial content to La Maison clients. 

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Tod’s aims to rejuvenate iconic Gommino shoes with Dots to Life blogger campaign

Tod’s aims to rejuvenate iconic Gommino shoes with Dots to Life blogger campaign | Digital News | Scoop.it

Earlier this month, Tods, launched a social influencer campaign to create buzz around its signature Gommino shoes. On the campaign website, customers can check out the various style leaders who have been coveting the style, as well as submit their own photos. Bloggers from all over the world have taken part in the ‘Dots to Life’ campaign. The result: a showcase of the worldwide popularity of the Gommino, highlighting the shoe’s versatility and serving as outfit styling inspiration alongside.

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How Estée Lauder creates effective photos for Facebook, Pinterest, Twitter, Instagram

How Estée Lauder creates effective  photos for Facebook, Pinterest, Twitter, Instagram | Digital News | Scoop.it

Estee lauder seems to be making a big push to modernize and attract new customers with a social-media strategy full of images that are aspirational yet relatable, a crucial new approach for one of the older brands to keep up with the young, high-frequency cosmetics shoppers known in the industry as "beauty junkies." To create images it posts regularly Estée Lauder stages elaborate photo shoots quarterly, looking for youth, fun and engagement with various locations and combinations of products, props and hand models.

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Facebook Accidentally Releases Slingshot, Its Snapchat Look-Alike

Facebook Accidentally Releases Slingshot, Its Snapchat Look-Alike | Digital News | Scoop.it

Facebook accidently added its new messaging app, Slingshot, to the App Store. Slingshot, which resembles Snapchat in its emphasis on ephemeral messaging, disappeared from the App Store soon thereafter. Like Snapchat, Slingshot allows users to draw or write on photo and video messages before sending them. But unlike Snapchat, recipients of those messages have to send their own messages back in order to view the one just received. Facebook did not clarify when the app would be officially released.

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Snap It Up - Instagram photos become currency

Snap It Up -  Instagram photos become currency | Digital News | Scoop.it

As Instagram’s global influence grows, it is shaping up to be the essential platform for reaching and engaging a digital consumer audience. Recognizing its worth, brands and retailers are exchanging goods and services for buyers’ Instagram posts. For example, Marc Jacobs Manhattan Daisy Pop Up store, where no money was exchanged. By snapping photos and posting messages with the hashtag #MJDaisyChain, customers were given gift bags that included perfume, necklaces and even purses. 

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Stars of Vine and Instagram Get Advertising Deals

Stars of Vine and Instagram Get Advertising Deals | Digital News | Scoop.it

Brands and advertisers are now turning to people with many followers on social media and paying them to pitch products online. A company called Niche matches social media stars with marketers and advertisers who want to reach the young users who inhabit those platforms full time. Those users then make content — like Instagram images or Vine shorts — around a company or product, and post it to their accounts for their followers to like and comment on.

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Dior enables exclusivity with access code-enabled Dior Addict content

Dior enables exclusivity with access code-enabled Dior Addict content | Digital News | Scoop.it

Christian Dior is expanding its wonDiorland initiative’s digital touchpoints with exclusive mobile content that enhances the desktop experience. By entering a device-specific four-digit code found on Dior’s mobile site for wonDiorland, the consumer can discover additional content developed from the brand’s latest fragrance, Dior Addict. The addition of this mobile-to-desktop tactic aligns with Dior’s ongoing approach for the fragrance launch that includes a dedicated Facebook account to attract brand enthusiasts.

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Gucci enlivens pre-fall collection with quirky film

Gucci enlivens pre-fall collection with quirky film | Digital News | Scoop.it

Gucci is showcasing its pre-fall accessories collection with a social video set in a surreal house. Gucci’s “Bright Diamante” video shows the vivid colors contrasted against each other, in a peculiar dollhouse-like set. Gucci first teased its video on social media, posting a 16-second clip to both Instagram and Facebook. The next day, they posted the video first to YouTube, and then shared it on social media. Within an hour, the full video gathered approximately 12,000 views.

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Nano Pets

Nano Pets | Digital News | Scoop.it

Animal shelters seeking adopters have long relied on tactics like adoption drives that bring would-be pets to high foot traffic areas. Now, more modern approaches that rely on digital convenience to simplify the search for a pet are making headway. For example, Pet adoption website AllPaws differentiates itself from existing online options such as Petfinder through an emphasis on human-to-pet matchmaking. The site features a range of search options that rivals most matchmaking services.

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