Marketing with a purpose: 10 ways to make your brand relevant Business Mirror THE true value of a land or a property—whether it sells for P1,000 or P10,000 per sq m—is largely dependent on the kind of perception it has earned from the market.
CSR & Sustainability from strategy to implementation - CRADLE TO CRADLE
Effective Sustainability strategy, management and communications Achieving ROI from CSR: a proven strategic approach Corporate Social Responsibility provides opportunities to build long-term business value. Sustainability and Corporate Social Responsibility efforts are therefore not to be concentrated only on reducing any negative environmental and social footprint (less bad) but also on maximising positive environmental and social footprint (be good)... http://elcamedia.com/en/sustainability-strategy.php
Interbrand, an identity and brand consulting company owned by the Omnicom Group, has released its 2013 ranking of the Best Global Brands. The top story is how Apple has replaced Coca-Cola as the new, most valuable ...
Adding "purpose" to the marketing mix Memphis Commercial Appeal Last week we spotlighted Memphis Oral School for the Deaf. This week let us discuss the term philanthropic capitalism and why “Purpose” needs to be added to the marketing mix model.
A guide to brand survival Marketing Week The more that a marketer is in command of data, consumer insight and brand purpose, the more they can play a vital role in determining the overall direction of their company.
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