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Key New Traits Characterizing Sustainable Business Models by Jeremiah Owyang


Via Robin Good
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Robin Good's curator insight, October 15, 2013 12:58 PM



Jeremiah Owyang, a partner at the Altimeter Group, has published a valuable presentation outlining the key traits characterizing sustainable business models in the near future.


The key takeaways include: 


  1. The market sees purposeful brands that stand for something specific
     
  2. Local and personalized wins always over global
     
  3. Crowds are becoming like companies - bypassing 
    inefficient intermediaries
     
  4. On-demand wins always over standardized offerings
     
  5. Business models may need to be changed along the way 
     
  6. Partnering with your customers is the key to the future 



Excellent trends analysis. Owyang is right on target with his future of business models identikit. 



Check the full presentation here: http://www.slideshare.net/jeremiah_owyang/the-future-of-business-models 



(HT to Giuseppe Mauriello)




Marcos Otero's curator insight, October 15, 2013 7:31 PM

The new type of enterprise

Tom Hood's curator insight, February 22, 2014 8:24 AM

Great find by Robin Good and timely as we just had a session with Rita McGrath (author of the End of Competitive Advantage) emphasizing the impact of disruption and the need for a different mindset around resilience. This preso by Jeremiah Owyang gives some great tips for thinking about the types of shifts in business models we should be thinking about. 

 

Slide 13 captures these shifts well:

 

1. Purpose (start with why) is key

2. Glocal wins - Global reach and mindset delivered locally (relationships)

3. Personalize everything possible

4. On-demand 

5. People make and share - collaboration and co-creation with your customers

6. Empowered people

 

This is important for CPAs to understand as they advise and support their businesses (clients and employers). Business models are no longer stagnant or as Rita would say, sustainable over a long-term. Thus we need to be constantly re-examiming our competitive advantages.

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These Shoes Ain't Just Made for Walkin': The Cause Marketing Biz ...

These Shoes Ain't Just Made for Walkin': The Cause Marketing Biz ... | Cause Marketing | Scoop.it
TOMS understands that being an advocate for children, as well as being able to defend that advocacy with ease, will alleviate the price barrier and sell more shoes.
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Using Purpose Marketing to Increase Customer Loyalty–News ...

Using Purpose Marketing to Increase Customer Loyalty–News ... | Cause Marketing | Scoop.it
Becky Rowland COM 520 Dr. Renee Hobbs 9/30/2013 News Media Connection Article Link: http://www.nytimes.com/2013/02/14/business/media/panera-to-advertise-its-social-consciousness-advertising.html?_r=0 Recently ...
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10 Do’s and Don’ts Of Social Media Marketing For Purpose-driven Brands

10 Do’s and Don’ts Of Social Media Marketing For Purpose-driven Brands | Cause Marketing | Scoop.it
LOHAS says: 10 Do’s and Don’ts Of Social Media Marketing For Purpose-driven Brands:
Refresh Agency has been ... http://t.co/NysqJa8hMT
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Marketing with a purpose: 10 ways to make your brand relevant - Business Mirror

Marketing with a purpose: 10 ways to make your brand relevant - Business Mirror | Cause Marketing | Scoop.it
Marketing with a purpose: 10 ways to make your brand relevant
Business Mirror
THE true value of a land or a property—whether it sells for P1,000 or P10,000 per sq m—is largely dependent on the kind of perception it has earned from the market.
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Corporate Social Responsibility As Value Creation

Elca Media - Reimagine Your Business Model

 

CSR & Sustainability from strategy to implementation - CRADLE TO CRADLE

Effective Sustainability strategy, management and communications
Achieving ROI from CSR: a proven strategic approach 
Corporate Social Responsibility provides opportunities to build long-term business value. Sustainability and Corporate Social Responsibility efforts are therefore not to be concentrated only on reducing any negative environmental and social footprint (less bad) but also on maximising positive environmental and social footprint (be good)... http://elcamedia.com/en/sustainability-strategy.php


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The Purpose-Driven Brand: Beyond CSR and Cause Marketing ...

The Purpose-Driven Brand: Beyond CSR and Cause Marketing ... | Cause Marketing | Scoop.it
Interbrand, an identity and brand consulting company owned by the Omnicom Group, has released its 2013 ranking of the Best Global Brands. The top story is how Apple has replaced Coca-Cola as the new, most valuable ...
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10 Ways Today's Purpose-Driven Brands Can Bring Their Core Values To Life

10 Ways Today's Purpose-Driven Brands Can Bring Their Core Values To Life | Cause Marketing | Scoop.it
How businesses can take their beliefs and make them real for consumers.
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Adding "purpose" to the marketing mix - Memphis Commercial Appeal

Adding "purpose" to the marketing mix - Memphis Commercial Appeal | Cause Marketing | Scoop.it
Adding "purpose" to the marketing mix
Memphis Commercial Appeal
Last week we spotlighted Memphis Oral School for the Deaf. This week let us discuss the term philanthropic capitalism and why “Purpose” needs to be added to the marketing mix model.
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A guide to brand survival - Marketing Week

A guide to brand survival - Marketing Week | Cause Marketing | Scoop.it
A guide to brand survival
Marketing Week
The more that a marketer is in command of data, consumer insight and brand purpose, the more they can play a vital role in determining the overall direction of their company.
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