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Why You Need to Build Your Brand Online [infographic]

Why You Need to Build Your Brand Online [infographic] | cassyput on marketing | Scoop.it

The Internet offers so many more possibilities for small businesses than ever before. The online marketing opportunities are limitless, and it can be done with the social networks that you use everyday.




So, 'Why Build Your Brand Online?' The answer is simple, because that’s where everyone is. People are going to look for information about your business all hours of the day, everyday. Give your customers the opportunity to see your brand and message at all times. Let them develop a loyalty to your business via the Internet, and the increased opportunities for revenue rewards will likely soon follow.
By developing your brand online, you are able to use a vast array of measurement tools to get to know your audience. You can see what messages, and which types of media get the most responses from your customers, as well as, what times of the day get the most activity from your Facebook Fans and hits on your website. From these measurements, not only can you better brand your message based on your customers, but you can give them the voice to support your business to others. Tailoring your message to your customers is vital to building your online brand.


Learn more about online branding and more tips for business development through social media at the article link...


Via Lauren Moss
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Whoa, Meta: Infographic Shows How Infographics Are Shared On Social Networks

Whoa, Meta: Infographic Shows How Infographics Are Shared On Social Networks | cassyput on marketing | Scoop.it

Let’s face it: infographics are a dime a dozen these days. In a typical day of internet scouring, you’re likely to see various infographics covering a plethora of topics – from Facebook to football, from sex to sedentary lifestyles. You get the picture.

But people really like infographics, apparently. I mean, it looks like they are ready, willing, and able to share them with all of their social media pals – even more so that traditional articles.

BitRebels looked at their last 500 infographic articles and their last 500 traditional articles, and compared how they were shared across Twitter, Facebook, Google+, etc.

And what they found was a stark contrast in shareability – especially on Twitter.

Retweets of infographic drawrfed those of traditional articles by 832%. Shares on StumbleUpon also increased dramatically, at 746%. The number was similarly high for LinkedIn – a 629% increase...


Via Igniva Solutions
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The Formula Behind Facebook Engagement [infographic]

The Formula Behind Facebook Engagement [infographic] | cassyput on marketing | Scoop.it

A constant challenge for Internet marketers targeting Facebook has been gaining engagement. Generally brands and page admins have defined engagement as things such as likes, shares, and comments, but more importantly to gain reputation with Facebook’s algorithm.


This infographic created by SocialMouths and American Express OPEN illustrates ways to help make a Facebook page’s post a bit more popular through optimization of post elements such as short posts, the use of emoticons, the best times to post, and contest ideas...


Via Lauren Moss
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