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[Infographic] A History of Social Media

[Infographic] A History of Social Media | cassyput on marketing | Scoop.it
Our friends over at Copyblogger have completed an ambitious undertaking and put together a history of social media for us all to enjoy and e...
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e-Retail gathering momentum as annual forecast revised up | The Retail Bulletin, Retail News

e-Retail gathering momentum as annual forecast revised up | The Retail Bulletin, Retail News | cassyput on marketing | Scoop.it
The latest figures from the IMRG Capgemini e-Retail Sales Index have revealed a solid performance for the online retail market for September.
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6 Underrated Content Marketing Assets For B2B SEO

6 Underrated Content Marketing Assets For B2B SEO | cassyput on marketing | Scoop.it
One of the biggest obstacles to B2B search engine optimization is developing new content marketing assets for targeting important keywords and acquiring link assets.
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Infographic: What makes customers stay loyal?

Infographic: What makes customers stay loyal? | cassyput on marketing | Scoop.it
Acquiring new customers is an expensive process for businesses, so it’s vital that some of them become loyal to the brand and return for repeat purchases.
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A List Apart: Articles: The Infinite Grid

A List Apart: Articles: The Infinite Grid | cassyput on marketing | Scoop.it
Each layout is different, and there are no magic numbers that will work every time. Instead, we have to nail down the relationships between elements, and then let the specifics take care of themselves.
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Mobile Millions | Visual.ly

Mobile Millions | Visual.ly | cassyput on marketing | Scoop.it
This month, eBay reach 100 million app downloads and 100 million listings through the app.
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Should Brands Build An App Or A Mobile Site? [Infographic] - PSFK

Should Brands Build An App Or A Mobile Site? [Infographic] - PSFK | cassyput on marketing | Scoop.it
Data visualization details the pros and cons of using various platforms when trying to tap a growing mobile audience.
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Infographic: iPhone Beats Outlook As Top Email Client, As Mobile Overtakes Desktop

Infographic: iPhone Beats Outlook As Top Email Client, As Mobile Overtakes Desktop | cassyput on marketing | Scoop.it
What’s the most popular email client out there? The iPhone, which stats says now is used by more people than Outlook.
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Business Blog / The Most Powerful Colors in the World by COLOURlovers :: COLOURlovers

Business Blog / The Most Powerful Colors in the World by COLOURlovers :: COLOURlovers | cassyput on marketing | Scoop.it
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The Survival Station - 51 Free Tools to Stay Informed and Invisible on the Internet

The Survival Station - 51 Free Tools to Stay Informed and Invisible on the Internet | cassyput on marketing | Scoop.it
If you value your rapidly disappearing privacy while surfing the Internet you need to know about these tools.
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The Meaning of Like

The Meaning of Like | cassyput on marketing | Scoop.it

This Infographic by Symphony Teleca shows that consumers rely on peer recommendations: Links to user-generated content on social networks (Facebook, Twitter, Google +, Pinterest) make up a quarter of the search results for the top 20 brands in the world.

In response to that growing number, 85 % of people have already anticipated changes in their buying behavior.

Customer reviews, questions and answers, internet forums and user-generated videos are the social and community tools that influence consumers the most.

This Infographic also shows how mobile devices, real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience.

167 million people will shop online this year, spending an average of $1,800 per person, it reveals.

Unsurprisingly, shoppers are using their smartphones to look for sales and special deals, as well as read product reviews and ratings.

64% of smartphone owners shop online using their devices;

40% of Twitter users say they search for products on the microblogging tool; and

60% of Facebook users say they would discuss a product or service if they were offered a discount

It also breaks down how companies such as Walmart and Starbucks are using social networks to engage shoppers. It also looks at how businesses are using mobile point of sale (POS) transactions to get insight into consumer data, sales records and inventory.

 

Infographic by  Symphony Teleca

By Mindjumpers. http://bit.ly/SsmHLV

Source. http://bit.ly/Vk5g0y


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Internet Retailing » Tablets and smartphones may increase UK consumer impulse buys by up to £1.1 billion per year, indicates Rackspace retail research

Internet Retailing » Tablets and smartphones may increase UK consumer impulse buys by up to £1.1 billion per year, indicates Rackspace retail research | cassyput on marketing | Scoop.it
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Infographic: The Death Of SEO, Failed Predictions Over The Years

Infographic: The Death Of SEO, Failed Predictions Over The Years | cassyput on marketing | Scoop.it
SEO has been declared “dead” almost from when it first began, as our post from a few years ago, Is SEO Dead? 1997 Prediction, Meet 2009 Reality, covers. Now, a new infographic is out looking at how SEO has been “dying” over the years.
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Infographic: How Google Fights Bad Ads

Infographic: How Google Fights Bad Ads | cassyput on marketing | Scoop.it
Google carries billions of ads each year, but it’s not anything goes. The company seeks to stop “bad ads” that might push illegal products or harmful goods.
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Why are conversion rates so low? [infographic]

Why are conversion rates so low? [infographic] | cassyput on marketing | Scoop.it
Though the market has grown rapidly, average online retail conversion rates have fallen.
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The move to mobile

The move to mobile | cassyput on marketing | Scoop.it
Do you prefer a PC or Mac (I'll use PC) or do you prefer and iPad or Nexus (I'll use tablet) or do you prefer your iPhone or Samsung Galaxy (I'll use phone)? (N.B. Tablet and phone together I'll call mobile)...
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Why PageRank Doesn't Matter

Why PageRank Doesn't Matter | cassyput on marketing | Scoop.it
The signals Google uses are numerous and fluid. With over 200 signals used to rank a website, it's about balance. Chase one signal (like that little green bar) and you'll never have a balanced SEO strategy that will withstand the test of time.
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What 65 Google Changes May Mean For Your Link Strategies

What 65 Google Changes May Mean For Your Link Strategies | cassyput on marketing | Scoop.it
About a week ago, Barry Schwartz put together an awesome piece detailing the many search algorithm and quality changes (65 in total), Google made during the months of August and September.
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Online Video Statistics & Advertising Data

Online Video Statistics & Advertising Data | cassyput on marketing | Scoop.it
Make smarter online video ad buys and view channel statistics on the widest range of online videos.

OpenSlate released findings about the top 1000 YouTube Channels; measuring top channels metrics around Engagement, Consistency and Influence and ranks who the top are by category.

The findings show that in 30 days the top 1000 channels produce 30,000 videos - totaling 173 days of viewing time- that generate roughly 11.3 billion views.


The study also looked at the Top 1000's social engagement, and found that the average Top 1000 channel generates 44,000 social interactions on Facebook each week.


As the Infographic illustrates, music and gaming dominate the ranks of popular channels on YouTube, accounting collectively for 45% of the 1,000 most-viewed. Comedy (14%), entertainment (13%), and How-to & Style (7%) round out the top five categories.

The top 1,000 channels generate an average of $23,000 each month from YouTube ads alone. That’s not including the many sponsorships and product endorsements channel managers sign themselves.

 

By Open Slate. http://bit.ly/QQdfjc


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Your Private Facebook Messages Aren't So Private: Shared Links Count Towards 'Like' Data

Your Private Facebook Messages Aren't So Private: Shared Links Count Towards 'Like' Data | cassyput on marketing | Scoop.it
See that “Like” button just above this sentence? The majority of folks think that the number displayed is made up of all those who’ve actually “liked” this article.
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10 examples of QR code madness

10 examples of QR code madness | cassyput on marketing | Scoop.it
QR codes can be useful, and there are some great examples of QR campaigns that worked well.
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10 Office Technologies on Their Way Out

10 Office Technologies on Their Way Out | cassyput on marketing | Scoop.it

Here’s a question you may not hear at all in 2017: “Did you get my fax?”

 

LinkedIn surveyed more than 7,000 global professionals about which tools and trends will disappear from offices in the next five years and which will become even more common. Nearly three quarters of those surveyed said they expected fax machines to disappear, making it the second most likely office technology to go extinct behind tape recorders.

 

Other once common office tools like the Rolodex, desk phones and even desktop computers ranked high on the list of items likely to become obsolete in the workplace. Meanwhile, more than half of professionals surveyed (55%) believe that tablets will become increasingly common in the office, the most of any technology on the list. Laptops also ranked high, with 34% of those surveyed predicting it would become more common.

 

The survey is just the latest example that workplaces are gradually abandoning analog technologies for digital. Those in the workforce will need to adapt to these changes or else risk having technological skills that are obsolete as well.

 

While it’s unlikely many workers will mourn the loss of the fax machine, some may be more nostalgic for other vanishing fixtures of office life like the Rolodex or business cards (which ranked 12th on the list.)

 

Here are the top 10 office tools and trends that professionals think will vanish in the next five years:

1. Tape recorders (79 percent) 2. Fax machines (71 percent) 3. The Rolodex (58 percent) 4. Standard working hours (57 percent) 5. Desk phones (35 percent) 6. Desktop computers (34 percent) 7. Formal business attire like suits, ties, pantyhose, etc. (27 percent) 8. The corner office for managers/executives (21 percent) 9. Cubicles (19 percent) 10. USB thumb drives (17 percent)
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How the high street can use Google Business Photos

How the high street can use Google Business Photos | cassyput on marketing | Scoop.it
Google recently introduced Business Photos, which uses the same tech as Street View, and allows shops, restaurants and other businesses to provide virtual tours of their premises.
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