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More Than Just Mobile: Instagram Launches New Web Profiles

More Than Just Mobile: Instagram Launches New Web Profiles | cassyput on marketing | Scoop.it
Over the past year Instagram has been slowly been transforming into more than just an app with the addition of web images and mobile photo pages. Today the most notable change has been announced, profile pages for web-based users.
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Infographic: Email: Friend or Foe? A Look at How This Essential Technology Impacts Our Professional and Personal Lives

Our infographic takes aim at the issue and tries to help sort out some answers. Learn more about the pros and cons of constant e-mail exposure.
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Google Now: Behind The Predictive Future Of Search | The Verge

Google Now: Behind The Predictive Future Of Search | The Verge | cassyput on marketing | Scoop.it

Excerpted from article:


"For decades, visions of the future have played with the magical possibilities of computers: they'll know where you are, what you want, and can access all the world's information with a simple voice prompt. That vision hasn't come to pass, yet, but features like Apple's Siri and Google Now offer a keyhole peek into a near future reality where your phone is more "Personal Assistant" than "Bar bet settler." The difference is that the former actually understands what you need while the latter is a blunt search instrument.


 


Google Now is one more baby step in that direction. Introduced this past June with Android 4.1 "Jelly Bean," it's designed to ambiently give you information you might need before you ask for it. To pull off that ambitious goal, Google takes advantage of multiple parts of the company: comprehensive search results, robust speech recognition, and most of all Google's surprisingly deep understanding of who you are and what you want to know.


 


With Android 4.2 Google has updated the feature with new information cards in new categories, but Google Now isn't important for what it does, well, "now," but the building blocks are there for a radically different kind of platform in the future.


 


1) A deeper understanding:


You may not be familiar with Google Now, primarily because it's only available on the sliver of Android devices.


It's essentially an app that combines two important functions: voice search and "cards" that bubble up relevant information on a contextual basis.


One favorite example is a voice search for something that pulls from all those multiple sources and turns it into a comprehensible and useful result.


 


The first category involved Gmail integration. With your permission, Google will keep an eye on your inbox and recognize flight confirmations, hotel reservations, restaurant bookings, event tickets, and package tracking emails.


The new features are part of Google’s growing efforts to provide relevant results based on the knowledge it’s accumulated about you. As search gets better, so do people’s expectations for what it provides.


 


 


2) Neural networks:


Speech recognition is a very difficult problem to solve, as anybody who has dealt with voice search knows all too well. Recently, Google has changed its approach to making it work in a fundamental way, replacing a system that was the result of years of effort with a new framework for understanding the spoken word. Google has shifted to using a neural network that's much more effective at understanding speech.


 


A neural network is a computer system that behaves a bit like the actual neurons in your brain do. Essentially, the computer is designed with layers of software-based "neurons" that do the same thing actual neurons do: take input in and "fire" off to other neurons based on the data they receive.


The approach "led to about between 20 to 25 percent reduction in the error rate in our system,".


 


 


3) Knowledge Graph:


In a very real way, Google is trying to get its computers to actually understand what it is you're asking them. Part of that comes from a relatively new initiative called the "Knowledge Graph," the company's effort to compile a database of "entities" in the world.


n truth, Google only knows those details because it is so adept at crawling the web — but the additional layer of abstraction created by putting that information into the structured Knowledge Graph means that Google can do more with search results.


Having something to talk about and talking to somebody are two different things, and with regard to the latter Google is again taking a Google-esque approach.


 


 


4) In a single app, the company has combined its latest technologies: voice search that understands speech like a human brain, knowledge of real-world entities, a (somewhat creepy) understanding of who and where you are, and most of all its expertise at ranking information. Google has taken all of that and turned it into an interesting and sometimes useful feature, but if you look closely you can see that it's more than just a feature, it's a beta test for the future..."


 


Read full, long and interesting article here:


http://www.theverge.com/2012/10/29/3569684/google-now-android-4-2-knowledge-graph-neural-networks


 


Via Giuseppe Mauriello
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Email Hour By Hour

Email Hour By Hour | cassyput on marketing | Scoop.it

What time do your readers normally browse through their inboxes? When are they most likely to open and click? Do they read messages that are more than 12 hours old? GetResponse set out to answer these questions in our latest research on open-and-click times and came up with some interesting conclusions.


This involved analyzing 21 million messages sent from U.S. email accounts during the first quarter of 2012 to determine the top result for the following metrics:



Open time
Click-through time
Recipients’ top engagement time

The really important finding was that all email messages, no matter what time they were scheduled for, get most opens within the first hour from delivery (up to 23%).



This means that if a message is sent too early (or too late) to top engagement times, it will miss the chance of reaching its maximum results. It simply cannot wait in the inbox for too long.
The research confirmed that the subscribers are most engaged with their inbox content during the working hours: Scanning emails is the first thing they do when they start work — 8-10 a.m. Then, their inbox activity goes down, with the lowest results around lunch, and goes up again shortly before leaving work — 3-4 p.m.
An interesting thing is that the average click rate also increases around 8 p.m., which might mean that this is the time when recipients read through their messages with more attention.

As the research shows: to achieve best possible results, you should schedule delivery of your email taking into consideration the following:



Emails reach the best results within 1 hour after landing in the inbox.
If your recipients are occupied with other activities, they won’t be able to engage while it’s still fresh, and your message will be crowded out by more recent messages
To optimize the engagement rates for your message, you should schedule it to hit the inbox no later than 1 hour before the top open times, when its chances of getting noticed are the highest.
If your emailing's go to worldwide lists, make sure you use solutions that optimize delivery times in different time zones

 


Source. http://bit.ly/Tr6aq8


Via maxOz
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If You Can’t Be a Creator, Then Be a Curator

If You Can’t Be a Creator, Then Be a Curator | cassyput on marketing | Scoop.it
Content curation is about finding the most relevant content about a topic online and listing all the relevant links found on that topic after a thorough research on the web. Here are the benefits of content curation and tips on how to do it well.
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Infographic: SMB’s Relationship With Social Media Options

Infographic: SMB’s Relationship With Social Media Options | cassyput on marketing | Scoop.it
The small and medium business crowd has always been tough to figure out and for good reason.
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The Building Blocks Of Good Local SEO

The Building Blocks Of Good Local SEO | cassyput on marketing | Scoop.it
It’s been a few months since I have written for SEL. I had to take a short ‘sabbatical’ to hunker down and focus on a major phase of development and updates on our own site.
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How Google Rakes In Over $100 Million in Search Advertising Daily [Infographic]

How Google Rakes In Over $100 Million in Search Advertising Daily [Infographic] | cassyput on marketing | Scoop.it
Every day in Q3 2012, Google served up 29.8 billion ad impressions across Google search and the Display Network. WordStream shares a look into which ads have the highest conversion rates and which verticals are driving Google’s massive ad income.
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Sir Ken Robinson: Bring on the learning revolution! | Video on TED.com

TED Talks In this poignant, funny follow-up to his fabled 2006 talk, Sir Ken Robinson makes the case for a radical shift from standardized schools to personalized learning -- creating conditions where kids' natural talents can flourish.
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Google Predicts a “Nonline” Holiday Shopping Season - 'Net Features - Website Magazine

Google Predicts a “Nonline” Holiday Shopping Season - 'Net Features - Website Magazine | cassyput on marketing | Scoop.it
As October is ending and November is quickly approaching, it is safe to say that retailers have one thing on their minds – the holidays. However, merchants should be aware that the 2012 holiday season is going to be different than years past, at...
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Six best practice tips for email unsubscribe pages

Six best practice tips for email unsubscribe pages | cassyput on marketing | Scoop.it
Writing about e-commerce, I end up signing up for lots of accounts and newsletters on websites, most of which I'm not necessarily interested in.
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Site speed: case studies, tips and tools for improving your conversion rate

Site speed: case studies, tips and tools for improving your conversion rate | cassyput on marketing | Scoop.it
There are numerous studies that highlight how important site speed is for the user experience, but in truth it's something that should be obvious to everyone.
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No room for a spare tyre: Artist builds a car with painted human bodies

No room for a spare tyre: Artist builds a car with painted human bodies | cassyput on marketing | Scoop.it
Body-painting artist Emma Hack etched colours and markings on her models and arranged their arms, legs and heads into the shape of a small hatchback.
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A History of Social Media [Infographic] | Copyblogger

A History of Social Media [Infographic] | Copyblogger | cassyput on marketing | Scoop.it
I'm going to let you in on a well-kept secret: There's nothing new about "social media."...
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What’s powering the Internet? Flippa shares the in-demand platforms from a year’s worth of website sales

What’s powering the Internet? Flippa shares the in-demand platforms from a year’s worth of website sales | cassyput on marketing | Scoop.it
Website marketplace Flippa has published some interesting data about the most popular platforms powering the websites its users have bought and sold over the past year.

It shows ...
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How to increase the visibility of your Facebook Page [infographic]

How to increase the visibility of your Facebook Page [infographic] | cassyput on marketing | Scoop.it

Facebook is seen by many as the ultimate social media marketing platform to engage with your customers and prospects. Nearly 1 billion potential customers are using it, providing you with the means to reach and engage with all of them.


Promotional activities seem to center around a singular, focused social media marketing objective of increasing Facebook “likes”. Often all other social media and marketing strategies are ignored because of this obsession. The longer term tactics of content creation, optimising for search engines and building email lists are forgotten in the “liking” acquisition frenzy.


Visit the link to read the complete article and view the infographic; learn more about Facebook pagerank, marketing and optimizing posts...


Via Lauren Moss
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Infographics

Infographics | cassyput on marketing | Scoop.it
Infographics says it all...
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Infographic: SoLoMo Stats & Opportunities For Retailers

Infographic: SoLoMo Stats & Opportunities For Retailers | cassyput on marketing | Scoop.it
SoLoMo. A single world to combine three hot marketing areas that often intersect: social, local & mobile.
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75% of businesses to use social collaboration tools in 2013 [infographic]

75% of businesses to use social collaboration tools in 2013 [infographic] | cassyput on marketing | Scoop.it
The rising tide of online collaboration is highlighted by a new infographic. But why are businesses finally turning to online collaboration tools?
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Google Announces Nexus 10 Tablet With Multiuser Support, Nexus 4 Phone With Android 4.2 & Music Match Service

Google Announces Nexus 10 Tablet With Multiuser Support, Nexus 4 Phone With Android 4.2 & Music Match Service | cassyput on marketing | Scoop.it
Google’s big event got washed out by Hurricane Sandy, but the company has pushed ahead with expected announcements: a Nexus 10 tablet with multiuser support, a Nexus 4 phone & Android 4.2. Google is also launching a music matching service.
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Facebook Claims Site Scraper Responsible for Leak of 1 Million User Emails

Facebook Claims Site Scraper Responsible for Leak of 1 Million User Emails | cassyput on marketing | Scoop.it
Facebook claims a site scraper was responsible for selling a list of 1 million user login emails, though many of the emails are unpublished on Facebook. Already, user identities are being reconstructed.
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Ken Robinson says schools kill creativity | Video on TED.com

TED Talks Sir Ken Robinson makes an entertaining and profoundly moving case for creating an education system that nurtures (rather than undermines) creativity.
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How social signals influence SEO

How social signals influence SEO | cassyput on marketing | Scoop.it

"2012 has been a time of great transition in SEO. With Google’s Penguin update in May, we saw a concerted move away from it being duped by black hat techniques, and a move towards beginning to incorporate social signals into its algorithm.


 


The water’s still a bit murky when it comes to how important social signals are and will be in the landscape of SEO, but here are a few FAQs that you’ll no doubt be very interested in hearing the answers to".


 


Find Out More: http://econsultancy.com/it/blog/10937-how-social-signals-influence-seo-five-things-you-need-to-know


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Website navigation

Website navigation | cassyput on marketing | Scoop.it

FROM THE ARCHIVES; 2006 >>> The website navigation scheme you set up acts as its road map so it needs to be clear, structured and intuitive. No matter how good a site looks or how much useful information it has...

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The SEO Puzzle 2012

The SEO Puzzle 2012 | cassyput on marketing | Scoop.it

SEO is a large and dynamic puzzle. No one piece alone will achieve and sustain long term rankings. Some pieces are larger, some are smaller, but they are all imperative to a successful strategy.

To have a successful SEO strategy, you will need to put all of the pieces of the puzzle together.

Is Your Site Easy For Search Engines To Read?

Crawlability

URL Structure

Meta Tags: use the proper description for all pages

Title Tags: use a unique and relevant title for each page

H1: use relevant and structured headings throughout the website

IMG: make use of alt description tags for images

SITE MAP: Keep a xml copy of your site map on your server and submit it search engine.(google, bing,yahoo)

Website Architecture

Google does not rank websites, they rank pages.

Each Category and product should have its own page

Consider the site hierarchy

Use Breadcrumb links

Title Tags: use a unique and relevant title for each page

Website Speed

On Page Factors

Quality Content: The key to a successful website is unique and relevant content

Keyword Research: Analyze and choose the appropriate keywords for your site.

Keyword Usage: Do your website pages use the words & phrases you want to be found for?

Keyword Density: Proper saturation of keywords being optimized for

Engagement: Site Analytics- CTR, Bounce Rate, Time on Page, Time on Site, Total Pages Visited

Freshness of Content- Revise and Refresh content often

Off Page Factors

Content, Content, Content

Links

Link Relevancy: Create high quality back links directing to your website

Anchor Text Links : Do links pointing to your pages use the appropriate keywords?

Link Quantity : The more high quality & relevant links pointing to your site the better

Link Quality: Link from only high quality relevant websites

Anchor Text Links

Press Releases

Optimized Videos

Articles

Social Posts

Photos

Blog Posts

Forum Comments

Online Directories

Consumer Reviews

Social Factors

Social Sentiment

Facebook Likes: Bing uses Facebook likes as a ranking signal for logged in users

Facebook Shares- How often are your posts shared?

Google+ Plus 1's : Google says it is working on using +1's as ranking signals

Twitter Followers : Tweets help Google index content faster

Twitter ReTweets – How often are your posts retweeted?

Social Authority- What is your social authority on the web

Social Authority of your fans/ friends/ followers/ connections

Blog regularly: Include unique and relevant content

Social Forums: Engage in relevant social forums

Online Directories: Complete profile on online directory sites

YouTube

LinkedIn

Pinterest

RSS Feeds

Reputation Management

Website Reputation: What other are saying about your business

Review Sites: Google Reviews, City Search, Yelp

Trust : Trust from users and search engines is imperative for long term-success

Domain Age- How long has your site been online?

Domain Authority: Strength of your website

Page Authority: Strength of your internal pages

Personal Preference

Location of searcher

Personal settings of searcher

Search History of searcher

 

Source. http://bit.ly/RLbOmR


Via maxOz
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Martin (Marty) Smith's comment, October 20, 2012 10:23 AM
Thanks Brian. Hope you are having a great weekend. Marty
Martin (Marty) Smith's comment, October 22, 2012 7:02 PM
Alessandro thanks for the pickup on this Scoop. Your friends are picking it up too. Much appreciated. Love your curation. Very creative, surreal and fun :). Marty