cassyput on marketing

Facebook is seen by many as the ultimate social media marketing platform to engage with your customers and prospects. Nearly 1 billion potential customers are using it, providing you with the means to reach and engage with all of them.

Promotional activities seem to center around a singular, focused social media marketing objective of increasing Facebook “likes”. Often all other social media and marketing strategies are ignored because of this obsession. The longer term tactics of content creation, optimising for search engines and building email lists are forgotten in the “liking” acquisition frenzy.

Visit the link to read the complete article and view the infographic; learn more about Facebook pagerank, marketing and optimizing posts...

A constant challenge for Internet marketers targeting Facebook has been gaining engagement. Generally brands and page admins have defined engagement as things such as likes, shares, and comments, but more importantly to gain reputation with Facebook’s algorithm.

This infographic created by SocialMouths and American Express OPEN illustrates ways to help make a Facebook page’s post a bit more popular through optimization of post elements such as short posts, the use of emoticons, the best times to post, and contest ideas...

Robin Good: If you still think that there's no better way to promote your product and services other than via banner ads and traditional "broadcast"-type marketing approaches, think again. Data and research studies now confirm what many have been saying for a long time.

Traditionally advertising, PR and marketing as you know them, are working less and less.

From the original article on HBR: "Traditional marketing — including advertising, public relations, branding and corporate communications — is dead.

Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. But they are. The evidence is clear.

First, buyers are no longer paying much attention. Several studies have confirmed that in the "buyer's decision journey," traditional marketing communications just aren't relevant."

But if it is true that traditional marketing is dead, what will replace it?

"There's a lot of speculation about what will replace this broken model — a sense that we're only getting a few glimpses of the future of marketing on the margins.

Actually, we already know in great detail what the new model of marketing will look like. It's already in place in a number of organizations."

The solution pivots around four key points:

1. Restore community marketing.

2. Find your customer influencers.

3. Help them build social capital.

4. Get your customer advocates involved in the solution you provide.

And you can read more what are the key characterizing trait of this new model by reading the full article.

Good article. Recommended. 8/10

Full article: http://blogs.hbr.org/cs/2012/08/marketing_is_dead.html

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