Digital & Social Media Case
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Digital & Social Media Case
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How P&G Is Tying Snapchat Ads to In-Store Sales

How P&G Is Tying Snapchat Ads to In-Store Sales | Digital & Social Media Case | Scoop.it
Procter & Gamble used Snapchat's geo-targeting to tie its ads promoting CoverGirls Star Wars collection to in-store sales.
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How Nars is bringing modern luxury to social media

How Nars is bringing modern luxury to social media | Digital & Social Media Case | Scoop.it
Nars'' social campaigns aren't conventional. This week, the luxury cosmetics brand launched a Twitter hashtag that chipped away at a prize-holding orb. The company rarely promotes giveaways, however. NARS is luxury, and those aren’t on brand. Still, through its campaigns, the company has managed to raise awareness on social while maintaining the allure of luxury. According to L2's head of research Maureen Mullen, it’s about smart targeting: "The goal is to be in the right hands rather than a lot
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Valentino asks consumers to get drawing for user-generated content - Luxury Daily - Internet

Valentino asks consumers to get drawing for user-generated content - Luxury Daily - Internet | Digital & Social Media Case | Scoop.it
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BMW's Snapchat-Inspired Campaign Aims To Attract Young Customers

BMW's Snapchat-Inspired Campaign Aims To Attract Young Customers | Digital & Social Media Case | Scoop.it
BMW with the help of agency Kirshenbaum Bond Senecal + Partners is launching a social campaign and website dubbed Snowchat
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Marks & Spencer leads with social media in #followthefairies Christmas campaign

Marks & Spencer leads with social media in #followthefairies Christmas campaign | Digital & Social Media Case | Scoop.it
Christmas campaigns are notoriously big budget affairs for those in the retail space – and 2014 looks set to be no different thus far. For Marks & Spencer however, that spend is being placed la...
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Mercedes-Benz and Instagram: A Clever Way to Build Your Own GLA by @annhandley

Mercedes-Benz and Instagram: A Clever Way to Build Your Own GLA by @annhandley | Digital & Social Media Case | Scoop.it
The idea is that you click-through a series of linked images on the platform
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Les tops de Topshop - L'officiel de la mode

Les tops de Topshop - L'officiel de la mode | Digital & Social Media Case | Scoop.it
À quelques jours de l’ouverture de la nouvelle boutique Topshop à New York, la célèbre marque anglaise fait sensation sur les réseaux sociaux. Topshop s’est ainsi associé à cinq it-people pour une campagne instagram exclusive.
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Tiffany gets consumers talking about new collection via Google+ hangout - Luxury Daily - Internet

Tiffany gets consumers talking about new collection via Google+ hangout - Luxury Daily - Internet | Digital & Social Media Case | Scoop.it
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Watch: M&S teams up with bloggers for Adventures in Food films

Watch: M&S teams up with bloggers for Adventures in Food films | Digital & Social Media Case | Scoop.it
Watch: M&S teams up with bloggers for Adventures in Food films, Marks & Spencer has developed three
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8 Ways to Use Hyperlapse Video from Instagram |

8 Ways to Use Hyperlapse Video from Instagram | | Digital & Social Media Case | Scoop.it
Does your business use Instagram? This article shows how businesses are using Hyperlapse video to engage Instagram followers with short-form video.
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Walkers transforms London bus stops into Twitter-activated vending machines

Walkers transforms London bus stops into Twitter-activated vending machines | Digital & Social Media Case | Scoop.it
Walkers transforms London bus stops into Twitter-activated vending machines, Walkers has transformed three London bus stops into tweet-activated vending machines as part of its ongoing 'Do us a Flavour' campaign. | Marketing Magazine
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Now you can customize a car in a tweet - Digiday

Now you can customize a car in a tweet - Digiday | Digital & Social Media Case | Scoop.it
Acura lets you pick an engine, a color and a drivetrain, all within a tweet.
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Louis Vuitton anticipates Roman exhibit with Snapchat Story - Luxury Daily - Mobile

Louis Vuitton anticipates Roman exhibit with Snapchat Story - Luxury Daily - Mobile | Digital & Social Media Case | Scoop.it
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Stuart Weitzman expands "visual vocabulary" with Cinemagraph Instagram campaign - Luxury Daily - Advertising

Stuart Weitzman expands "visual vocabulary" with Cinemagraph Instagram campaign - Luxury Daily - Advertising | Digital & Social Media Case | Scoop.it
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Which Brands Proved Their Social Skills on Twitter During Last Night's Super Bowl?

Which Brands Proved Their Social Skills on Twitter During Last Night's Super Bowl? | Digital & Social Media Case | Scoop.it
Without an equivalent of 2013's crazy Super Bowl blackout that sparked Oreo's iconic "dunk in the dark," last night's game was more about consistent creativity than unforgettable moments. But that's not to say it was a dry night.
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Bloomingdale’s launches interactive, shoppable Instagram gift guides - Luxury Daily - Mobile

Bloomingdale’s launches interactive, shoppable Instagram gift guides - Luxury Daily - Mobile | Digital & Social Media Case | Scoop.it
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Collage Photos sur Twitter: 10 Exemples de Marques | Emarketinglicious

Collage Photos sur Twitter: 10 Exemples de Marques | Emarketinglicious | Digital & Social Media Case | Scoop.it
Depuis mars 2014, les marques peuvent utiliser une fonctionnalité Twitter qui leur permet d'uploader une série d'images (jusqu'à 4 images) afin de créer automatiquement un collage. L'occasion pour nous de découvrir ci-dessous l'exemple de [...]
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Taco Bell arrête tous ses comptes sociaux pour promouvoir son application

Taco Bell arrête tous ses comptes sociaux pour promouvoir son application | Digital & Social Media Case | Scoop.it
Même si les concours pour savoir qui aura la plus grosse communauté ont tendance à se faire (un peu) plus rare, l’idée principale derrière une stratégie social media est généralement de créer une communauté et de l’engagement. Taco Bell prend totalement à contre pied ce postulat avec une opération très...
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KLM's New Social Strategy: Happy To Help--Any Traveler, Anywhere, Any Airline

KLM's New Social Strategy: Happy To Help--Any Traveler, Anywhere, Any Airline | Digital & Social Media Case | Scoop.it
KLM, known for its social savvy and service, is taking both to new levels, promising to help travelers on any airline during HappyToHelp week.
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Social commerce proves key digital trend for S/S 15 fashion weeks

Social commerce proves key digital trend for S/S 15 fashion weeks | Digital & Social Media Case | Scoop.it
[caption id="attachment_928966" align="aligncenter" width="700"] Burberry S/S 15 [/caption]
Fashion week season might...
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Is Samsung UK's #thatsucks campaign worth the risky hashtag? - Digiday

Is Samsung UK's #thatsucks campaign worth the risky hashtag? - Digiday | Digital & Social Media Case | Scoop.it
Samsung UK is creating humorous tweets and Vines that tap into the news agenda, but how funny can brands really be on Twitter?
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Adidas Polska Launches Interactive Game on Instagram - PSFK

Adidas Polska Launches Interactive Game on Instagram - PSFK | Digital & Social Media Case | Scoop.it
Adidas launches the worlds first Instagram game for its predator instinct campaign
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