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LG Electronics Misses Estimates on Smartphone Marketing - Bloomberg

LG Electronics Misses Estimates on Smartphone Marketing - Bloomberg | Case studies | Scoop.it
ITProPortal LG Electronics Misses Estimates on Smartphone Marketing Bloomberg LG Electronics Inc., (066570) the world's third-largest smartphone maker, posted earnings that missed analyst estimates as marketing costs for its new flagship handset...
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Samsung fined for slanderous marketing by Taiwanese regulators - Apple Insider

Samsung fined for slanderous marketing by Taiwanese regulators - Apple Insider | Case studies | Scoop.it
Apple Insider Samsung fined for slanderous marketing by Taiwanese regulators Apple Insider Samsung was fined on Thursday by the Taiwanese government for paying marketing companies to attack rival HTC in a slanderous internet campaign, one day after...
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'Marketing gimmick' exec who dissed Apple's 64-bit A7 chip quietly reassigned - VentureBeat

'Marketing gimmick' exec who dissed Apple's 64-bit A7 chip quietly reassigned - VentureBeat | Case studies | Scoop.it
'Marketing gimmick' exec who dissed Apple's 64-bit A7 chip quietly reassigned
VentureBeat
A Qualcomm executive who publicly dissed Apple's 64-bit A7 chip has been quietly reassigned — and removed from the company leadership page on its website.
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Snapchat and Marketing Strategies | Social Media Today

Snapchat and Marketing Strategies | Social Media Today | Case studies | Scoop.it
Snapchat is the virtual equivalent of attempting to read a note that's been thrown into a furnace – it's there and then viola – it's not. Snapchat allows users to send photos or videos to friends; the catch is they disappear within ...
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