Perfect World Entertainment is a leading North American online games publisher specializing in immersive free-to-play MMORPGs. Their focus on forums and in-game chat required an advertising solution which complimented their product and outlook when engaging with their core audience. The objective was to drive low CPIs and optimise ROI for a newly launched Trading Card Game game in selected countries.
To acquire approved credit card registrations below the target Cost Per Lead. Acxiom’s Partner Categories, when paired with Precise Interests targeting yielded favourable results- meeting and exceeding the target CPL.
Whilst having more page fans than most in their sector, Lacoste found it hard to convert them into paying customers. Lacoste wanted to increase online sales in their core European markets (UK, FR, DE).
GamePoint needed a sophisticated ad management tool to help them with the creation, management and optimisation of Facebook campaigns at scale. The required the ability to signiﬁcantly reduce the time required to create and manage campaigns, process automation and optimisation tools enabling for more eﬃcient spend of budget.
Following a successful test period, Rosetta Stone sought to use Facebook as a source for lead generation, using a competition to win three free language courses to attract prospective new customers. Read on to find out how Glow used Look-a-Like Audiences and Custom Audience features for lead generation.
Geronimo develops social and mobile apps. MovieCup and MusicUp are social quiz between friends where users have to guess titles of songs or movies faster than their friends. The objective was to firstly leverage users at a low price – then to gather both feedback and generate virality. Launching the apps in LATAM markets.
The campaign should integrate and compliment the client’s existing marketing mix and Facebook activity, with the goal of engaging loyal fans and users with best life time value to continuously achieve a relevant position within the App Stores. Ensuring that the lowest possible CPI across 5 diﬀerent European markets (DE, UK, FR, IT & FR) on iOS & Android being a high priority.
Starcom MediaVest knew that to get the most out of Facebook for Capital One, they had to create a unique ad for each micro-audience segment and test diﬀerent creative approaches on the ﬂy. Read more to see how Glow’s solution proved that Facebook was 50% more cost effective than their previous advertising channel.
After an initial unsuccessful foray into Facebook advertising but convinced that they could do better, The Hodges Partnership approached Glow to test this theory. Find out how Glow reduced the cost per fan, increased brand awareness and engagement using Page Post Like ads and Sponsored Story Ads.
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