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Mobile Map Usage Eating Desktop, says comScore |

Mobile Map Usage Eating Desktop, says comScore | | Cartographie XY | Scoop.it

The number of smartphone visitors to maps sites and apps has jumped 24 per cent in the past six months, according to Comscore, based on data from its Mobile Metric platform.

has jumped 24 per cent in the past six months, according to comScore, based on data from its Mobile Metrix platform - up to a total 92m unique visitors
Read more at http://mobilemarketingmagazine.com/content/mobile-map-usage-eating-desktop-says-comscore#5DJFWqpIpFP407tc.99has jumped 24 per cent in the past six months, according to comScore, based on data from its Mobile Metrix platform - up to a total 92m unique visitors
Read more at http://mobilemarketingmagazine.com/content/mobile-map-usage-eating-desktop-says-comscore#5DJFWqpIpFP407tc.99

The number of smartphone visitors to maps sites and apps has jumped 24 per cent in the past six months, according to comScore, based on data from its Mobile Metrix platform - up to a total 92m unique visitors.

That's an 83 per cent penetration among smartphone users – much higher than on desktop, where map usage makes up around 40 per cent of the online population.

“Consumers are increasingly integrating mapping into their mobile lives and that behaviour will only increase as location-based technology develops further,” said Eli Goodman, media evangelist at comScore. “Apple’s first foray into maps may have been a temporary setback, but more competition in this market will only bring better technology and improved navigation services over time – and those advancements will continue to pull these searches away from desktop. But there is opportunity for greater search monetisation in the long run, because location-enabled search means the ability to deliver highly relevant paid results to potential customers in the vicinity or planning a trip to the area. And whichever mapping service delivers the best user experience is sure to receive the greatest spoils.”

The growth of mobile map usage seems to be coming at the expense of desktop, as users shift over to mobile to help them find their way. Searches for mapping or navigation on desktop where down 34 per cent over the past 15 months, with search clicks showing an even steeper decline, down 41 per cent.


Read more at http://mobilemarketingmagazine.com/content/mobile-map-usage-eating-desktop-says-comscore#5DJFWqpIpFP407tc.99

The number of smartphone visitors to maps sites and apps has jumped 24 per cent in the past six months, according to comScore, based on data from its Mobile Metrix platform - up to a total 92m unique visitors.

That's an 83 per cent penetration among smartphone users – much higher than on desktop, where map usage makes up around 40 per cent of the online population.

“Consumers are increasingly integrating mapping into their mobile lives and that behaviour will only increase as location-based technology develops further,” said Eli Goodman, media evangelist at comScore. “Apple’s first foray into maps may have been a temporary setback, but more competition in this market will only bring better technology and improved navigation services over time – and those advancements will continue to pull these searches away from desktop. But there is opportunity for greater search monetisation in the long run, because location-enabled search means the ability to deliver highly relevant paid results to potential customers in the vicinity or planning a trip to the area. And whichever mapping service delivers the best user experience is sure to receive the greatest spoils.”

The growth of mobile map usage seems to be coming at the expense of desktop, as users shift over to mobile to help them find their way. Searches for mapping or navigation on desktop where down 34 per cent over the past 15 months, with search clicks showing an even steeper decline, down 41 per cent.


Read more at http://mobilemarketingmagazine.com/content/mobile-map-usage-eating-desktop-says-comscore#5DJFWqpIpFP407tc.99

The number of smartphone visitors to maps sites and apps has jumped 24 per cent in the past six months, according to comScore, based on data from its Mobile Metrix platform - up to a total 92m unique visitors.

That's an 83 per cent penetration among smartphone users – much higher than on desktop, where map usage makes up around 40 per cent of the online population.

“Consumers are increasingly integrating mapping into their mobile lives and that behaviour will only increase as location-based technology develops further,” said Eli Goodman, media evangelist at comScore. “Apple’s first foray into maps may have been a temporary setback, but more competition in this market will only bring better technology and improved navigation services over time – and those advancements will continue to pull these searches away from desktop. But there is opportunity for greater search monetisation in the long run, because location-enabled search means the ability to deliver highly relevant paid results to potential customers in the vicinity or planning a trip to the area. And whichever mapping service delivers the best user experience is sure to receive the greatest spoils.”

The growth of mobile map usage seems to be coming at the expense of desktop, as users shift over to mobile to help them find their way. Searches for mapping or navigation on desktop where down 34 per cent over the past 15 months, with search clicks showing an even steeper decline, down 41 per cent.


Read more at http://mobilemarketingmagazine.com/content/mobile-map-usage-eating-desktop-says-comscore#5DJFWqpIpFP407tc.99V
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Despite initial Apple Maps blunders, Google apparently lost the Maps battle on the iPhone

Despite initial Apple Maps blunders, Google apparently lost the Maps battle on the iPhone | Cartographie XY | Scoop.it
A new study from comScore seems to reveal that Google may have lost the Maps battle on iOS devices so far, even though Apple Maps had its fair share of issues at launch.
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Google Maps becoming more context-aware and 'emotional'

Google Maps becoming more context-aware and 'emotional' | Cartographie XY | Scoop.it
Google's future maps could integrate data like places you've rated or people you hang out with, into an interactive visual presentation, the company's Maps gurus explain at a GigaOm conference. Read this article by Dan Farber on CNET News.
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Data Without Borders

Data Without Borders | Cartographie XY | Scoop.it
jake porway - Data scientist Jake Porway explores how he and his fellow peers can contribute toward social change. Jake begins by examining current data with dat...
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The Evolution of Google Maps

The Evolution of Google Maps | Cartographie XY | Scoop.it
technology speech - Brian McLendon is the lead of the Maps Team at Google and the host of this informative technology keynote. As part of Google’s I/O 20...
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The Science Of A Great Subway Map

The Science Of A Great Subway Map | Cartographie XY | Scoop.it
Researchers at an MIT lab have devised a way to determine how well straphangers can comprehend a subway map in a single glance. Massimo Vignelli...
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Waze - Official Blog (in French): Il y a des avantages à associer votre compte Waze et votre compte Facebook

Waze - Official Blog (in French): Il y a des avantages à associer votre compte Waze et votre compte Facebook | Cartographie XY | Scoop.it
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Jeff Speck: The walkable city | Video on TED.com

How do we solve the problem of the suburbs?

Via Bill Palladino - MLUI
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Bill Palladino - MLUI's curator insight, October 15, 2013 8:04 AM

While this isn't the most exciting video, Jeff Speck does a terrific job covering some of the core concepts of why transporation (the way we choose to get around) is one of the most important subjects of the 21st century.

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Google Maps : 3 nouveautés

Google Maps : 3 nouveautés | Cartographie XY | Scoop.it
11 octobre 2013 - Google Maps vient d'ajouter 3 fonctionnalités basées sur les retours des utilisateurs suite au lancement de sa dernière version en mai dernier :

- les itinéraires multi-destinations,

- les réservations,

- le signalement des événements proche du lieu où vous vous trouvez...

 


Via Raphael Ducottet
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Go Shop l Digital for Retail 's curator insight, October 11, 2013 8:38 AM

Google indique également que d'autres fonctionnalités seront mises en ligne très prochainement.

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Telenav adds group navigation features to its Scout Android app

Telenav adds group navigation features to its Scout Android app | Cartographie XY | Scoop.it
Telenav continues to trick out its turn-by-turn navigation apps social coordination features. This week it launched a tool that allows multiple people to navigate their way to the same destination on the same map.
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Surprise: Yahoo Maps Gets A Facelift, New Features

Surprise: Yahoo Maps Gets A Facelift, New Features | Cartographie XY | Scoop.it
Shortly after she became Yahoo CEO, Marissa Mayer declared (disappointingly) that she wasn’t going to invest in Local. It turns out that what she meant was she wasn’t going to go head-to-head with Google in Maps.
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How the GeoWeb Will Change Consumer and Business Behavior | Street Fight

How the GeoWeb Will Change Consumer and Business Behavior | Street Fight | Cartographie XY | Scoop.it
Digital location-based technologies are now a transformative force for consumers and businesses, particularly when coupled with the rapid adoption of mobile and the growth of big data.
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Go Shop l Digital for Retail 's curator insight, July 30, 2013 11:39 AM

Location-based technologies have already been a dislocating force in many industries.

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Apple iOS 6 Maps vs. Google Maps 2.0 for iOS: labels & local search

Apple iOS 6 Maps vs. Google Maps 2.0 for iOS: labels & local search | Cartographie XY | Scoop.it
As Apple prepares its latest enhancements to Maps with iOS 7, Google has released its own major update for Google Maps on iOS. Here's how the two compare in location data and local search, our fourth segment looking at mobile maps.
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Mobile Map Usage Eating Desktop, says comScore |

Mobile Map Usage Eating Desktop, says comScore | | Cartographie XY | Scoop.it
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Google wants to build maps that customize themselves based on what they know about you

Google wants to build maps that customize themselves based on what they know about you | Cartographie XY | Scoop.it
In the next generation of maps, Google’s map designers say the service will know enough about you that it can show you a map that has been customized for your location and specific needs
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Bringing Cartography to Life

Bringing Cartography to Life | Cartographie XY | Scoop.it
bio mapping keynote speech - Christian Nold makes a strong case for the need to reconnect with the environment and with one’s natural surroundings in his bio mappin...
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Collaborative Mapping Platforms

Collaborative Mapping Platforms | Cartographie XY | Scoop.it
Patrick Meier - Patrick Meier is the director of Crisis Mapping for Ushahidi, a not-for-profit technology company that develops
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10 Innovative Map Presentations

10 Innovative Map Presentations | Cartographie XY | Scoop.it
map presentations - These innovative map presentations explore the technology has had on mapping breakthroughs. The rise of the digital movement and social media has s...
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Sneak Peak - Waze Android widget gives you traffic predictions

We get a sneak peak at the Waze Android widget that gives you traffic predictions for your commute. It gives you commute time predictions from your current l...
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Google’s Maps Engine Pro Aims To Help Small Businesses Visualize Location Data As Easily As They Make A Pie Chart | TechCrunch

Google’s Maps Engine Pro Aims To Help Small Businesses Visualize Location Data As Easily As They Make A Pie Chart  | TechCrunch | Cartographie XY | Scoop.it
TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.
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Youth Transit and Transportation Habits | Sustainable Cities Collective

Youth Transit and Transportation Habits | Sustainable Cities Collective | Cartographie XY | Scoop.it
The late Dr. Lee Schipper initiated a growing body of research that indicates an intriguing phenomenon – a recent stabilization, and in some cases a decline, of car use in the developed world.
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Google, Waze: The ultimate road trip buddies

Google, Waze: The ultimate road trip buddies | Cartographie XY | Scoop.it
Google Maps for Mobile is imperfect and so is Waze. Together they become the ultimate road trip buddies.
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IndoorAtlas uses geomagnetism to map buildings GPS can't reach

IndoorAtlas uses geomagnetism to map buildings GPS can't reach | Cartographie XY | Scoop.it
Instead of using Wi-Fi signals to triangulate a device’s location, IndoorAtlas tracks variations in the Earth’s magnetic field to pinpoint location within a building.
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How Google Maps and Apple Maps Compare in the New iOS 7

How Google Maps and Apple Maps Compare in the New iOS 7 | Cartographie XY | Scoop.it
Today Apple released iOS 7, the latest version of its operating system for the iPhone and iPad. With the update comes a radical re-design of the user experience on smartphones and tablets, as well ...
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Compass App Navigates Without Maps Or Directions - PSFK

Compass App Navigates Without Maps Or Directions - PSFK | Cartographie XY | Scoop.it

Created by art and design studio CW&T, Crowsflight is a GPS app that simply points to the right direction and doesn’t provide any other instructions nor does it show any maps that the user can follow.

Crowsflight brings together the traditional compass and the GPS to give a unique navigation experience. Users can simply follow the pointer to the direction of their destination.

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