Cart Abandonment
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Turning Abandoned Cart Items Into 'Save For Later' Items - RetailWire

Turning Abandoned Cart Items Into 'Save For Later' Items - RetailWire | Cart Abandonment | Scoop.it
Turning Abandoned Cart Items Into 'Save For Later' Items
RetailWire
One view of online shopping cart abandonment is that it is a symptom of weaknesses in the online customer experience.
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How can I reduce the chances of cart abandonment? - Retail Week

How can I reduce the chances of cart abandonment? - Retail Week | Cart Abandonment | Scoop.it
How can I reduce the chances of cart abandonment?
ERSAOnline's insight:

Removing the friction between the decision making and purchase processes is critical to success. Sometimes less is more and simple but effective steps can prove to be extremely rewarding.

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How Pizza Hut uses Big Data and Personalisation | Brandcast Media

How Pizza Hut uses Big Data and Personalisation | Brandcast Media | Cart Abandonment | Scoop.it
Personalisation and Big Data go hand in hand. Without the data, you can't provide a personalised experience to the customer. But without the personalisation you can't collect the data to give you unique information about the ...
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New App Lets You Boycott Koch Brothers, Monsanto And More By Scanning Your Shopping Cart

New App Lets You Boycott Koch Brothers, Monsanto And More By Scanning Your Shopping Cart | Cart Abandonment | Scoop.it
A new app allows you to scan a product in the supermarket aisle and learn who exactly is behind that box of cereal.
ERSAOnline's insight:

Just another example of how users (your customers!) are becoming more and more empowered and armed with information that helps them to make purchasing decisions. The imperative is on the retailer to anticipate these behaviours and preferences through sourcing good product, providing an engaging brand experience and leveraging online personalisation techniques.

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