Common sense would dictate that if you were given a list of choices, you would choose the one that is most important to you, when in reality humans usually choose the one that is easiest for them to understand and evaluate.
TED Talks It's never easy to get across the magnitude of complex tragedies -- so when Brenda Brathwite's daughter came home from school asking about slavery, she did what she does for a living -- she designed a game.
Yes, I know that Facebook has 23 million users. Yes, I see people on Facebook everywhere I look - on the trains, at traffic lights and when at work. Personally I spend more time than I should on LinkedIn and Facebook, much to chagrin of my family.
I recently had a new insight--a way of looking at this problem that I think might enable organizations to break out of their bad habits. The solution is that we have to gain control of the leverage points we have to push for change.