(Image credit: AFP/Getty Images via @daylife) By Natalie Burg Think you've got the social media thing down at your business? Think you're squeezing every last bit of benefit by utilizing online marketing across a variety of social platforms?
Email isn’t getting as much buzz as social media is these days, but the tried-and-true marketing channel is still a great way to get a message out to a large group of people. When it comes to lead generation, email is a tool that requires preparation, testing and discernment in order to get the best results. Here are the thoughts of three experts who have tips to help marketers improve their use of email for generating leads.